Tag Heuer puts a name on its first smartwatch

Tag Heuer puts a name on its first smartwatch
Tag Heuer CEO Jean-Claude Biver was certainly not a fan of the Apple Watch when it was first introduced. Biver called the device too feminine and said that it looked like it was designed by by a student. But the executive soon changed his mind. Not only did he decide to buy an Apple Watch for his own wrist, he started to work on Tag Heuer's first intelligent timepiece.

Conceding to the idea that most of the technology for a Tag Heuer smartwatch would have to come from Silicon Valley, Biver said that it would be unlikely that the timepiece would be able to have 50% of its parts come from local vendors. That would prevent the watch from being called "Swiss made," a label that Biver called "a state of mind" for the watchmaker. For the company to give up that label shows how important it is for Tag to have a smartwatch to sell.

During an exclusive interview with Wearable, Biver revealed the name of Tag Heuer's first smartwatch, which will be powered by Android Wear. The timepiece is known as the Tag Heuer Carrera Wearable 01. That is similar to the traditional Tag Heuer Carrera - Heuer 01 watch which was officially revealed at Baselworld 2015. As the executive says, "Somehow, one should not see from a certain distance the difference between a Carrera Heuer 01 and a Carrera Wearable 01."

The Tag Heuer Carrera Wearable 01 will go on sale in October or November of this year, priced at $1400. The manufacturer is looking to position the watch as a long lasting device that will offer numerous updates to stay relevant. Tag's U.K. communication manager Alexandra King said "The watch will change the technology as it develops, Jean-Claude Biver was clear about that. We want to be able to change the technology but keep the watch elements." Tag built its new smartwatch with help from Google and Intel. The luxury timepiece is powered by an Intel processor.

source: Wearable



9. robertz

Posts: 1; Member since: Jun 30, 2015

I like better their classical watches. More about Tag Heuer: gmt.lv/watch

7. TechDork

Posts: 405; Member since: May 10, 2010

So now everybody wants to do smartwatches...............geez.

5. Taters

Posts: 6474; Member since: Jan 28, 2013

Hm, I was hoping they picked a better carerra to model it after than the heur 01. It's going to look too similar to an LG G Watch R to justify it. Should have based it on my twin time or another carrera.

4. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

I hope they sell their entire inventory, all three of them.

2. Feanor

Posts: 1450; Member since: Jun 20, 2012

I wonder if the operating system will really be stock, unadulterated Android Wear, or whether Tag Heuer will somehow convince (or want) Google to give them a more exclusive version. In any case, I think this will probably help massively the image of Android Wear ( which I think, after the last update and the cooling of the first excitement around the Apple Watch, is already improving). With a rumored price of $1400, I cannot see how someone would choose the Fisher Price looking Apple Watch over a Tag Heuer. Of course this is theoretical as the Tag Heuer Carrera Wearable 01 will not be, apparently, compatible with iPhones. Which is a rather brave move from Tag Heuer; I would suspect that their affluent customers sport more often iPhones rather than Androids, considering that Apple almost owns the high segment for smartphones.

3. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

They'll most likely keep it stock but have some exclusive watch faces, similar to their mechanical watches.

6. engineer-1701d unregistered

i may actually splerg for this, my gear live is getting old lets see samsungs orbis and i will decide

8. Taters

Posts: 6474; Member since: Jan 28, 2013

Yeah, I am still deciding on which one I will get. Right now it's either between this or the Huawei watch. I did have my eye on the Urbane but the lugs on the Urbane are too bulky, if it had normal sized lugs I would have gotten it. I will also wait until they show off both the Orbis and this before deciding. However, if it looks just like the Heur 01 which Biver is suggesting, I would probably pass on the Tag.

1. waddup121 unregistered

Look over Heuer! ( ͡° ͜ʖ ͡°) I tried

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