T-Mobile promotional video focuses on awkward texts sent to the wrong number

The texts were acted out by Fallon, who handled the male part of each text, and a T-Mobile employee named Amanda who voiced the female part. Despite howls of laughter from the audience, we really can't say that any of the texts were drop dead funny; but considering that they were sent to the wrong number, we can see where they might be awkward for the person who sent them. One text, a lengthy, flowery love letter to someone named Marcus from his wife, went to someone who was not Marcus.

The other two texts included one asking about a possible name for a baby, and one that made the recipient wonder if he had a child he didn't know about. And of course, there was a pitch for the nation's third largest carrier that started with T-Mobile saying, "You'll always know our number," and continued by discussing its current plan priced at $40/month per line for 4 lines. That includes unlimited talk, text and data, and taxes and fees. Autopay is required. We could see more videos like this disseminated by T-Mobile in the future.

Right now, the industry awaits word on whether the proposed T-Mobile and Sprint merger will get the regulatory approval from the FCC and DOJ needed to close the deal.