T-Mobile previews its Super Bowl 51 ad starring Justin Bieber, T.O. and Gronk



T-Mobile previewed its star-studded ad for Super Bowl 51 today. Starring a nerdy-looking Justin Bieber as a Celebration Expert, the ad takes us through the history of touchdown celebrations starting with the caveman days. In a bit of perfect casting, injured Patriots tight end Rob Gronkowski donned the animal skins to show off the moves used back in the days when a man cave was a real cave.

Former All-Pro wide receiver Terrell Owens also demonstrated some of the moves that he was known for. T.O.'s most famous celebration, which involved the use of a sharpie to sign the football that he took over the goal line, was conspicuous by its absence.

So how does celebrating a touchdown have anything to do with T-Mobile? When Bieber points out that T.O. has unlimited moves in the end zone, he adds that "today, everyone wants things unlimited." And right on cue, we are told about T-Mobile One, the carrier's wireless plan that goes "All In." Voice and text are unlimited as is high-speed data. Video streams at DVD quality 480p. Taxes and fees are baked right into the price as long as the subscriber agrees to AutoPay. A family of four will pay $160 a month with no surprises when the bill arrives.

The spot is titled #UnlimitedMoves. Use that hashtag to send video of your best touchdown celebrations to Twitter, Instagram or Facebook. On the day after the Super Bowl, Justin Bieber will RT the best celebrations sent in. What makes him qualified to do this? Well, he is a Celebration Expert after all.

A 30-second spot during the Super Bowl 51 telecast costs $5 million. The game takes place this Sunday at 6:30pm on Fox. You can stream the game for free from the Fox Sports Go app and the streaming will include all commercials. Check out the ad by clicking on the video at the top of the story.

source: T-Mobile

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12 Comments

1. nebula

Posts: 1009; Member since: Feb 20, 2015

Truly uninspiring. Bravo!

2. Subie

Posts: 2424; Member since: Aug 01, 2015

Well, that's one minute of my life wasted...

5. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Could have been worse. It could have been another Apple article, full of lies and deceit.

6. Unordinary unregistered

Hannah you mad? Why is the a question. OF COURSE YOU ARE LMAO. Bouta melt like the wicked which of the west hahah

7. kiko007

Posts: 7520; Member since: Feb 17, 2016

Damn kid. If you were any saltier, the collective A1C of the entire website would skyrocket. Didn't you tell Rynsmith you didn't care about how well Apple was doing? Change your mind?

8. Subie

Posts: 2424; Member since: Aug 01, 2015

Even on an article not related to Apple you're upset with Apple...

9. kiko007

Posts: 7520; Member since: Feb 17, 2016

He's in his feelings still..... prepare for a thesis! Man the hatches, gentleman! Its gonna be a rough night!

12. mikehunta727 unregistered

Techie just needs a big long hug from Tim Cook and Jony Ivy to ease the tension

3. Droid773

Posts: 49; Member since: Dec 22, 2012

Congratulations T-Mobile! I think it would've been better if you hired an unknown person.

4. Derekjeter

Posts: 1555; Member since: Oct 27, 2011

What if they just put that money in to their network instead of paying over $20mil to make a commercial. Sprint and T-Mobile are just the worst, but you get what you pay for.

10. ibend

Posts: 6747; Member since: Sep 30, 2014

preview for ad? great...

11. sissy246

Posts: 7129; Member since: Mar 04, 2015

s**t, now I know I really don't like Tmobile. LOL

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