T-Mobile previews its Super Bowl 51 ad starring Justin Bieber, T.O. and Gronk12
T-Mobile previewed its star-studded ad for Super Bowl 51 today. Starring a nerdy-looking Justin Bieber as a Celebration Expert, the ad takes us through the history of touchdown celebrations starting with the caveman days. In a bit of perfect casting, injured Patriots tight end Rob Gronkowski donned the animal skins to show off the moves used back in the days when a man cave was a real cave.
Former All-Pro wide receiver Terrell Owens also demonstrated some of the moves that he was known for. T.O.'s most famous celebration, which involved the use of a sharpie to sign the football that he took over the goal line, was conspicuous by its absence.
So how does celebrating a touchdown have anything to do with T-Mobile? When Bieber points out that T.O. has unlimited moves in the end zone, he adds that "today, everyone wants things unlimited." And right on cue, we are told about T-Mobile One, the carrier's wireless plan that goes "All In." Voice and text are unlimited as is high-speed data. Video streams at DVD quality 480p. Taxes and fees are baked right into the price as long as the subscriber agrees to AutoPay. A family of four will pay $160 a month with no surprises when the bill arrives.
The spot is titled #UnlimitedMoves. Use that hashtag to send video of your best touchdown celebrations to Twitter, Instagram or Facebook. On the day after the Super Bowl, Justin Bieber will RT the best celebrations sent in. What makes him qualified to do this? Well, he is a Celebration Expert after all.
A 30-second spot during the Super Bowl 51 telecast costs $5 million. The game takes place this Sunday at 6:30pm on Fox. You can stream the game for free from the Fox Sports Go app and the streaming will include all commercials. Check out the ad by clicking on the video at the top of the story.