Swiss watchmaker takes making fun of Apple Watch to the next level: makes $25,000 mechanical copy, along with Apple-esque video

H Moser & Cie is a Swiss watchmaker that creates beautiful mechanical watches, and it is obviously not very keen on the idea of smart features bundled in a timepiece.

To drive the point home, the company has just introduced a brand new timepiece that is a copy of the design of the Apple Watch, but rather than having smart innards, it's an all mechanical creation. The ad for it says all you really need to know about it: "Get a life, upgrade to a mechanical watch."

The stylish creation comes with a hard-to-swallow, $25,000 price tag, which seems like an outrageous sum for a watch, but then, you also have the Apple Watch Edition that comes in at up to $17,000.

The promo video for this Apple Watch imitation is also made in a very Apple-esque manner, with the narration and white font in place. So would you buy such a watch? Well, it's definitely not for the average consumer, but those who buy it can at least be sure that it won't be outdated in a year's time.



1. AntiFanBoyz unregistered

Love it! If I were a billionaire, I'd get one.

2. natypes

Posts: 1110; Member since: Feb 02, 2015

They're just trying to make it stylish b/c it's ugly as hell. They think if a real watch made by a reputable manufacturer comes out it gives the apple watch more credence. I'm sure Apple asked them to do this. But it don't. It's hideous.

3. talon95

Posts: 1000; Member since: Jul 31, 2012

Well played. Unfortunately for them the reference design doesn't make a very stylish classical watch.


Posts: 419; Member since: Sep 29, 2015

So phonearena keeps deleting my comments. I guess because I have a opinion and yet they keep biased Apple articles up? Like the Apple creating live images?

5. palmguy

Posts: 983; Member since: Mar 22, 2011

LOL. The apple bite sound at the end. Get a life, upgrade to a mechanical watch :)

6. mobi_user

Posts: 152; Member since: Jun 18, 2013

This reflects the insecurity of the watch maker. They have started to feel the heat of digital age.

9. Sidewinder

Posts: 515; Member since: Jan 15, 2015

Nah... They're just trolling apple for fun. An apple watch is not a alternative to a well made Swiss watch and vice versa.. Both don't compete in the same market so there is nothing to feel insecure about.

13. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Swiss watch sales have dropped pretty steadily since the Apple Watch was unveiled, so the data doesn't support that. Considering that Tag Heuer called Apple "big competition," and the rhetoric doesn't, either.

7. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Another overpriced piece of junk, that offers nothing for what it costs. I rather pay $25,000 for a car then this. No matter how much money you have, it doesn't justify buying useless garbage. It's a shiny ugly mechanical version of a shiny ugly poorly though out piece of junk made by a computer company. I would never make a product that copies a product that is nothign more than a piece of cow poop.

12. Ahovking

Posts: 711; Member since: Feb 03, 2015

Are you serious? A "overpriced" Watch will not only last longer than a $25,000 car but will retain its value and with certain brands that have reputations of making watches that still work after 200 years, see its value increase over time. If you want to talk about overpriced look no further than the S6 xD bring a whole now meaning to the work junk.

14. catze86

Posts: 731; Member since: Dec 07, 2015

well., as long as the car is not european or american. It will last longer, and not a junk...hehehe

15. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

The S6 is a bargain ATM, ~£260 from O2

16. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You assume that watch will last longer than a car? Really? My car within one day can offer more benefits than a watch can. So why would I waste 25,000 on something so small? What benefit is a watch over a car? Name one? My car has a clock too. Retains what value....? WATCHES HAVE NO VALUE. They place an artificial value based on its limited availability. Example...Rolex. Gold has a value. 24K of pure gold is worth money...real money. How much are diamonds actually worth? Nothing. You can't place a value on a rock. When you buy a diamond, you are overpaying for some guy to cut a rock into a nice shape. Value is artificial based on demand and keeping them limited. Nothing you buy ever holds its original value. Actually some cars do gain value again based on being limited and maybe customized.

8. SuperAndroid507

Posts: 361; Member since: Jan 06, 2014

I assume that some rich lifeless individual will buy one just for the lulz, show it at one or two parties and after that, it will be sit on a corner somewhere.

10. Furbal unregistered

Much more desirable watches at that price range.

17. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No watch is worth more an a couple hundred bucks, no matter who makes it. Unless its made of pure 24 Karat Gold or Platinum, its just a valueless product that someone dropped an artificial price tag on.

11. ameran

Posts: 344; Member since: Dec 04, 2013

Very nice.

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