Swiss watchmaker takes making fun of Apple Watch to the next level: makes $25,000 mechanical copy, along with Apple-esque video


H Moser & Cie is a Swiss watchmaker that creates beautiful mechanical watches, and it is obviously not very keen on the idea of smart features bundled in a timepiece.

To drive the point home, the company has just introduced a brand new timepiece that is a copy of the design of the Apple Watch, but rather than having smart innards, it's an all mechanical creation. The ad for it says all you really need to know about it: "Get a life, upgrade to a mechanical watch."

The stylish creation comes with a hard-to-swallow, $25,000 price tag, which seems like an outrageous sum for a watch, but then, you also have the Apple Watch Edition that comes in at up to $17,000.


The promo video for this Apple Watch imitation is also made in a very Apple-esque manner, with the narration and white font in place. So would you buy such a watch? Well, it's definitely not for the average consumer, but those who buy it can at least be sure that it won't be outdated in a year's time.

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