Survey: 66% of Apple iPhone 6 and Apple iPhone 6 Plus users have signed up for Apple Pay

Survey: 66% of Apple iPhone 6 and Apple iPhone 6 Plus users have signed up for Apple Pay
Apple Pay has certainly helped consumers focus more attention on mobile payment services. For example, a survey reveals that 66% of Apple iPhone 6 and Apple iPhone 6 Plus users have signed up to use the service. But things are not going as smoothly as it would seem. 50% of Apple Pay users have visited a store that was listed as an Apple Pay merchant only to find out that the store did not accept Apple Pay, or was not yet ready to do so.

Of the 3000 iPhone users surveyed, 48% said that using Apple Pay took too long to use. 42% said that the cashier did not know how to process a transaction using Apple's mobile payment service. Other complaints focused on transactions having the incorrect information, or being put through twice.

Fraud has also been a big issue with Apple Pay. Some banks have discovered criminals typing in stolen credit card numbers into Apple Pay in an attempt to make an illegal purchase using an iPhone. 8% of all transactions handled by Apple Pay are said to be fraudulent. According to Julie Conroy, an analyst at Aite Group, that figure compares to the .1% fraud rate on "traditional" payment cards.

Despite these problems, 800,000 Bank of America customers have loaded 1.1 million cards onto Apple Pay. Banks representing 75% of the volume of Visa transactions have signed up for the token system on iPhones that authenticates purchases. Bill Gajda, head of innovation and strategic partnerships at Visa, says consumers are looking to shop at stores that accept Apple Pay. And the number of stores that do accept the service should increase as the year progresses. That's because banks and retailers are being forced by law to offer POS systems that support NFC chips before the end of the year, or else be held financially responsible for the amount of a fraudulent purchase.

According to data from an industry group, at the end of 2014 a third of registers were converted to handle NFC. That figure will rise to 50% by the end of this year. Because Apple Pay uses NFC connectivity to exchange data with the POS terminal, any increase in the number of registers that use the technology should increase the number of merchants that accept Apple's mobile payment service.

While 700,000 retail locations currently support Apple Pay, the rival system announced by Samsung is already supported in 30 million locations. Samsung Pay uses a combination of NFC and a proprietary Magnetic Secure Transmission technology to allow terminals that don't offer NFC connectivity, to be used by the system.

source: Bloomberg

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19 Comments

1. TyrionLannister unregistered

And only 6% have used it in reality. That means only 1 in 11 has got it to work.

7. Finalflash

Posts: 4062; Member since: Jul 23, 2013

On top of that, all of the marketing BS Apple is throwing out of how many stores actually support the problem apparently amounts to them just putting up the Apple Pay sticker.

16. seven7dust unregistered

wonder how much worse the stats are for google wallet ?

2. hung2900

Posts: 966; Member since: Mar 02, 2012

66% in the world or just the US? So misleading survey

6. Finalflash

Posts: 4062; Member since: Jul 23, 2013

It only works in the US so I don't think there is anything misleading here.

8. meanestgenius

Posts: 21453; Member since: May 28, 2014

"Of the 3000 iPhone users surveyed..." It's 66% of 3000. The title would have you believe it's 66% of all iPhone 6/6+ users. Quite misleading.

3. Awesoman64

Posts: 292; Member since: Mar 18, 2015

I want to know where this survey came from. The numbers here arent very clear.

4. Nathillien unregistered

The doom and gloom of proprietary things Apple does.

11. AppleCultist

Posts: 335; Member since: Feb 18, 2015

The problem is that 90% of them haven't even used it once since barely any retailers support Apply Pay. Apple pay is, for the most part, buggy, gimmicky and useless.

13. stealthd unregistered

Love how you just throw in that last line with no justification. I guess Google Wallet must be gimmicky and useless too.

14. AppleCultist

Posts: 335; Member since: Feb 18, 2015

Why bring google wallet into this? The original poster was talking about Apple. Of course, google wants to be creative and original, so they pioneered mobile payments even if it's still gimmicky and useless. Apple, being the slavish copycats that they are, copied and made an inferior version of google wallet like how they they made a cheap, China-like knock-off of Google Maps called Apple Maps. Apple products feel cheap like a Honda of Hyundai and are about as reliable as American-made cars. All their software on their products are objectively inferior to their counterparts on competing smartphones.

15. seven7dust unregistered

yes that makes sense , c'mon Apple haters live in a different universe, too bad cause reality says different. if Apple products are soooo bad , they woudnt have been awarded J.D power awards for multiple years and have high customer satisfaction. go troll elsewhere like ZDnet, your not fooling anyone. The fact that you feel offended by google wallet comparisons alone proves the point. Google wallet and nfc payments have failed till Apple got it right with Apple pay, now everyone is trying do it the Apple way , fingerprint sensors on the home button and authentication from the lockscreen.

17. AppleCultist

Posts: 335; Member since: Feb 18, 2015

Apple didn't get it right, you tool. Barely anyone is using Apple Pay. It's nothing but a gimmick.

18. seven7dust unregistered

First of it's far more than google wallet , microsft wallet etc... and it's increasing at a shocking pace and more people are using it now than years of nfc payment hype. Once it goes global it will become more popular, I'm guessing WWDC this year.

19. AppleCultist

Posts: 335; Member since: Feb 18, 2015

lol... Only in your delusional Apple mind. Apple cultists signed up for Apple Pay in droves, because they fell for the Apple marketing BS and thought it would change the way they paid in retailers. But now you and all your friends found out that barely any retailer is supporting Apple pay. You got frustrated and are now making excuses. Just admit that Samsung one-upped Apple and it's making you butt-devastated.

12. stealthd unregistered

Except it's not really proprietary, the contactless payment method they use is pretty standard. You can use it anywhere Google Wallet or Visa payWave are accepted. The real problem is banks and merchants that don't support it. Considering this mostly concerns the US, and US banks and merchants have been extremely slow to adopt chip-and-pin, it's not really surprising they're slow here too.

5. Nathillien unregistered

The doom and gloom of proprietary things Apple does.

9. palmguy

Posts: 962; Member since: Mar 22, 2011

I signed up for the gym, never went. :)

10. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

it's easy to make users sign up when they're forced to.. #fourthreich

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