Spotify now counts 40 million paying subscribers, leaves Apple Music in the dust

Although it's facing some stiff competition, it looks like Spotify has found a way to keep its paying userbase growing. A little over a year ago, back in June 2015, the world's most popular music streaming service counted 20 million paying subscribers. That number grew to 30 million by March this year. Earlier today, Spotify CEO Daniel Ek announced that more than 40 million users are paying for Spotify services. 

Looking at the growth, it's impressive to see Spotify doubling its paying subscribers in 15 months and gaining 33% more subscribers in less than six months.

To put things into perspective, Apple Music now counts 17 million paying subscribers. If we're to compare Spotify's numbers with those of Apple Music, Spotify is doing really good. Sure, Apple Music only launched back in January, but following a massive initial wave of users, Apple's streaming service was actually slower in growing its paid user base. Back in April, Apple Music counted 13 million subscribers, meaning that it only added 4 million paying users since then.

Back when Apple Music launched, many industry watchers were quick to anticipate that Spotify will have a tough time maintaining its lead in the music streaming service niche. Nine months later, however, the numbers show that despite the iPhone maker's insane marketing budget, brand recognition, and iTunes popularity, Apple Music isn't winning hearts as fast as Spotify.

Jay Z-owned Tidal announced back in June that it counts 4.2 million subscribers. Some previous rumors claimed that Apple will eventually buy Tidal and integrate the service into Apple Music, but those rumors have been recently denied by an Apple executive.

source: Daniel Ek



1. xondk

Posts: 1904; Member since: Mar 25, 2014

In terms of usability, where you can use it, what supports it and such. Very open platform for music. vs Quite closed platform for music. I am not surprised.

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Apple brought a lot of attention to streaming music services, and then showed them their platform which is worse than others. Apple music app is terribad.

5. xondk

Posts: 1904; Member since: Mar 25, 2014

True, they are good at marketing,, so gave Spotify free marketing in this case I guess.

18. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

AM is available in more countries but it's app is just terrible, when compared to other apps. Apple needs to improve the app. Also, i have always said the 10 euro is too much and now I see that Apple Music is only 5 euro for individual plans, 8 euro for the family plan (of 6), which is starting to be an interesting price (I don't know how much other services cost now).

20. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

YouTube Red is also 5 €.

3. Gemmol

Posts: 793; Member since: Nov 09, 2011

Apple music do not have student discount and etc where you can sign up for less than 10 a month.

4. tedkord

Posts: 17357; Member since: Jun 17, 2009

13. Tariq123

Posts: 186; Member since: May 15, 2016

Yes they do. 5$ for students

6. k4ever

Posts: 240; Member since: Oct 08, 2014

Apple Music's constant comparison to Spotify by reviewers, and the revelation through these comparisons that Apple Music is an inferior service to Spotify, as helped Spotify's numbers grow. The constant (and stupid) stories about artist compensation (which no one cares about) and exclusive deals (which piss people off) don't help Apple either. With all of Spotify's feature (can be used on the web or on just about any device) and ease of use (Apple Music's interface is still a nightmare to use vs Spotify, playlist can be shared on Spotify) only the uninformed or Apple fanatics prefer Apple Music over Spotify.

7. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

And the fact Apple tried to block Spotify with its new policies, I'm happy to see Spotify found a way to deal with it and increase their user by double. Good will always defeat evil!

8. kiko007

Posts: 7493; Member since: Feb 17, 2016

You sound intoxicated. There are no good and evil dude. You're a grown ass man, out here actin' like this is a Captain Planet skit.

10. k4ever

Posts: 240; Member since: Oct 08, 2014

Are you telling me that terrorists, rapists, murders, and racists aren't evil people? There are good and evil actions. That cannot be disputed. I think insulting Techie is your way of deflecting from a problem that you are refusing to face: A large and growing number of people hate Apple or what Apple has become. Even though Apple can and has sustained itself off of their loyal user base, that base is shrinking. Android owns over 80% of the smartphone market and continues to grow (at Apple's expense) and the PC market is dying with Windows still firmly in control. No one uses iPods anymore and iPads are being killed off by phablets (with Samsung (and Android) firmly in control of that market despite Note 7 explosions). Apple is compensating for a projected loss in revenue by squeezing even more money out of their ever loyal fanbase (overcharging for outdated tech, removing open standard ports). That in itself is evil.

12. mrochester

Posts: 999; Member since: Aug 17, 2014

What are you on about? Apple is the most loved brand in the world.

15. Eclectech

Posts: 350; Member since: May 01, 2013

@mrochester Most loved? ....You're joking, right? I certainly laughed.

16. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Most valued =/= Most loved ( , definitely changing after the explosion ) But regardless, even if you're going by that idea of money = love, their value is only being compared to a fraction of Samsung (Samsung Consumer Electronics), ignoring the many other branches of Samsung ( ). So, overall, they're still not most valuable brand in terms of market cap.

9. k4ever

Posts: 240; Member since: Oct 08, 2014

Techie, I love your last sentence! I have been binge watching Once Upon a Time. My daughter got me hooked on the show. It has made me think of a lot of "good vs evil" match-ups. It's sad that most of us now consider Apple evil. My first computer was an Apple IIc and I was an avid Apple cheerleader (until I started using iTunes, yuck!). Apple has lost favorability in recent years. All they seem to care about nowadays is making money, at the expense of their customers. Their computers, tablets, and phones are overpriced, yet beautiful, pieces of junk. They are constantly doing stupid stuff in the name of beauty or profits, like removing fans from their computers (causing them to overheat) to get rid of fan noise (give us a break, computer fans are not that loud!), making their devices thinner at the expense of battery life and durability, removing "free" industry standard ports for proprietary ones (Firewire instead of USB, Lighting instead of USB-C or a 3.5 mm headphone jack) which forces their users to pay a premium for accessories, charging you more for older or inferior technology (1080p LCDs instead of 2k OLED screens, integrated graphics cards (Intel) vs dedicated graphics cards (ATI or nVidia), etc.), cramming multiple features into a single button (idiot Super Mouse, iPhone/iPad home button) or forcing you to use a single port when you need more than one (Macbook Air, iPhone 7).. I could go on and on. None of this mess has actually offered any real benefits to their customers, who just don't know any better (bless their hearts). It only seems to benefit Apple's bottom line. I hate to say it, but nowadays I get some pleasure out of seeing Apple fail. They have a ton of loyal fans who are getting hurt (financially and morally) by them. I'm hoping that their failure will make them a better company for their fans. Apple Music is garbage. We all know this, yet their is an extremely fanatical bunch (17 million in this instance) that can never accept that Apple has fails. Hopefully, this will make Apple make Apple Music better.

11. zeppo

Posts: 200; Member since: Jul 21, 2015

I don't even use Apple music for free. I signed up for 3 months trial. Uninstalled after a few tried, it is suk lol

14. lyndon420

Posts: 6791; Member since: Jul 11, 2012

What? Where's all the rich apple users...they have all this money... surely $10 a month isn't too rich for their blood all of a sudden lol. Support the music industry people...$10/month is a steal for all the music you could possibly listen to.

19. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

As long as one can listen all that music for free on YouTube, why should one pay to do the same thing on S or AM?

21. lyndon420

Posts: 6791; Member since: Jul 11, 2012

I suppose you've got a point there... supporting a cause that you believe in sounds so 80's or 90's. With that mindset I guess the music industry will just have to learn how to survive on YouTube views alone. I wouldn't be surprised if YouTube becomes a pay-to-view service in the near future.

23. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

I'm not saying music making shouldn't be rewarded, I'm just saying streaming services are too expensive for what they are. Unlimited everything (on the cheapest carrier, with worse coverage and services) is as much as 5€ (unlimited voice and text, with some internet from the best carrier is 10€); I would never pay the same so that I could listen for some music from time to time (and it is not because I don't have the money to do so); the family plan from Apple (8€ for 6 devices, 1.33€/ device) is what comes close to a fair cost of a streaming service. 10€? one would have to be really crazy to pay that much.

24. lyndon420

Posts: 6791; Member since: Jul 11, 2012

Obviously paying for streaming is a bad idea if you have no intention of using it...but that's why we have radio stations. As a teenager I had no problem paying $10 - $15 for just one CD...oh how times have changed lol. I listen to music (radio) all day while at work, but I stream while at home.

25. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

It is a question of options and I opt not to pay for streaming music (although I will soon be getting the family plan for the kids... :)).

17. Deelron

Posts: 22; Member since: Aug 22, 2016

Wake me when they kill the free teir and actually make money. You can't make up for losses with more volume.

22. stevetherican

Posts: 40; Member since: Sep 10, 2015

I love spotify because i can have in game music on ps4 & control music on my phone without pausing a game :)

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