Spotify now counts 40 million paying subscribers, leaves Apple Music in the dust
Although it's facing some stiff competition, it looks like Spotify has found a way to keep its paying userbase growing. A little over a year ago, back in June 2015, the world's most popular music streaming service counted 20 million paying subscribers. That number grew to 30 million by March this year. Earlier today, Spotify CEO Daniel Ek announced that more than 40 million users are paying for Spotify services.
Looking at the growth, it's impressive to see Spotify doubling its paying subscribers in 15 months and gaining 33% more subscribers in less than six months.
Jay Z-owned Tidal announced back in June that it counts 4.2 million subscribers. Some previous rumors claimed that Apple will eventually buy Tidal and integrate the service into Apple Music, but those rumors have been recently denied by an Apple executive.
source: Daniel Ek
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