Apple: nope, we don't care about Tidal, "really running our own race”3
Fast forward to last week when it was announced that Apple Music already has 17 million subscribers, and the Cupertino team seemingly has no use now for the name recognition and the exclusive artists that Tidal might bring to its Beats 1 radio mixes. “We’re not looking to acquire any streaming services,” said Apple Music chief Jimmy Iovine in a recent interview. “We’re really running our own race.”
Bummer for Jay-Z, as Tidal lost $28 million last year, but with four times the subscriber base now, Apple Music can wait a few until Beyoncé, Rihanna, Kanye and the other Tidal darlings start to fade out of the pop scene, then swoop in if needed. Oh, well, there's always Samsung.