Sony launches national television ad campaign for Sony Xperia ion

Sony launches national television ad campaign for Sony Xperia ion
Sony Mobile Communications has released its first national television ad campaign to promote the Sony Xperia ion. The smartphone, available exclusively from AT&T, is the manufacturer's first LTE enabled handset. Sony's oft-repeated strategy is to offer entertainment over multiple screens and the ad focuses on this quest along with the Sony Xperia ion's ability to give its users HD entertainment on the go.

The Sony Xperia ion launched Sunday via AT&T and is priced at $99 with a new two-year pact. If you go directly to the Sony or Best Buy website, you can find the phone for just $49.99 with the same two-year contract. If you'd like to learn more about the handset, you can check out our review of the Sony Xperia ion.source: Sony

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Xperia ion
  • Display 4.5" 720 x 1280 pixels
  • Camera 12.1 MP / 1.3 MP front
  • Storage 16 GB + microSDHC
  • Battery 1900 mAh(4.00h 3G talk time)

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10 Comments

1. residualhatred

Posts: 25; Member since: May 28, 2012

I just dont get it. Android 4.0 was released last fall and they are still releasing phones with Android 2.3. Smdh! You have Google about to release their next tablet with 4.1, yet we still releasing phones with an older version of android.

3. nagirodu

Posts: 12; Member since: Jul 13, 2011

In other countries now, ION is shipped with ICS.

4. AbhiD

Posts: 803; Member since: Apr 06, 2012

carriers in USA are the biggest problem..., in other parts of the world this phone is launching with ICS on the go...!!!

2. ryq24

Posts: 875; Member since: Oct 17, 2011

cool ad! too bad it getting bad reviews.

8. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Because is a stupid commercial, makes no sense. If you didn't know better, probably better fitted for a video game.

5. jpayne7660

Posts: 12; Member since: Jun 25, 2012

It's such a shame that the Ion just falls short on specs. I just came from the AT&T store and was "testing" the phone out. The pros: Amazing external device, phone feels like quality materials are used (brushed aluminum looks great!) Brilliant display That dedicated camera key makes it a cinch to take pictures The Cons: Gingerbread...I mean really?! The ear piece volume is terribly low and unclear Navigation buttons on screen are impossible to see at night (small thin bar lights up under the icons (back, menu, etc...) With just a few tweaks the phone would definitely be a contender, but considering you can get it as low as $50 on contract, might make it appealing to the non-hardcore android users.

6. mhiharis

Posts: 15; Member since: Apr 27, 2012

a dated phone with a dated operating system with a great build quality. Feel sorry for SONY. A great FLOP.

7. InspectorGadget80 unregistered

Now that's a awesome commerical. Tried to get mine today but says that my upgrade won't be available till AUGUST I don't mind waiting for another two months. I'll just buy the dock first and then the phone and plug in my PS3 controller

9. bayusuputra

Posts: 963; Member since: Feb 12, 2012

erm.. what's wrong with GB? it's not as if it won't work, adn it will get updated to ICS.. 2.3 is still better than iOS 6, so why the hate?

10. BLikens1619

Posts: 67; Member since: Apr 12, 2008

I personally don't care about which version of Android it has as long as I have Adobe Flash support. My big thing about this commercial for the US is that if you pause the video right when the guy plugs it into the smart dock, you see that it's a unlocked Ion which Sony says idn't available in the US.

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