Sony launches national television ad campaign for Sony Xperia ion

posted by Alan F. / Jun 25, 2012, 10:03 AM

Sony launches national television ad campaign for Sony Xperia ion

The Sony Xperia ion

Sony Mobile Communications has released its first national television ad campaign to promote the Sony Xperia ion. The smartphone, available exclusively from AT&T, is the manufacturer's first LTE enabled handset. Sony's oft-repeated strategy is to offer entertainment over multiple screens and the ad focuses on this quest along with the Sony Xperia ion's ability to give its users HD entertainment on the go.

The Sony Xperia ion launched Sunday via AT&T and is priced at $99 with a new two-year pact. If you go directly to the Sony or Best Buy website, you can find the phone for just $49.99 with the same two-year contract. If you'd like to learn more about the handset, you can check out our review of the Sony Xperia ion.

"The Sony brand has long been synonymous with entertainment and innovation, and this campaign shows how the Xperia ion continues this tradition by providing consumers with a truly connected entertainment experience that only Sony can offer."-Peter Farmer, VP of Marketing for North America, Sony

source: Sony

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10 Comments

1. residualhatred

Posts: 25; Member since: May 28, 2012

I just dont get it. Android 4.0 was released last fall and they are still releasing phones with Android 2.3. Smdh! You have Google about to release their next tablet with 4.1, yet we still releasing phones with an older version of android.

posted on Jun 25, 2012, 10:20 AM 3

3. nagirodu

Posts: 12; Member since: Jul 13, 2011

In other countries now, ION is shipped with ICS.

posted on Jun 25, 2012, 11:15 AM 3

4. AbhiD

Posts: 885; Member since: Apr 06, 2012

carriers in USA are the biggest problem..., in other parts of the world this phone is launching with ICS on the go...!!!

posted on Jun 25, 2012, 11:57 AM 1

2. ryq24

Posts: 876; Member since: Oct 17, 2011

cool ad! too bad it getting bad reviews.

posted on Jun 25, 2012, 10:25 AM 0

8. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Because is a stupid commercial, makes no sense. If you didn't know better, probably better fitted for a video game.

posted on Jun 25, 2012, 8:29 PM 0

5. jpayne7660

Posts: 12; Member since: Jun 25, 2012

It's such a shame that the Ion just falls short on specs. I just came from the AT&T store and was "testing" the phone out. The pros: Amazing external device, phone feels like quality materials are used (brushed aluminum looks great!) Brilliant display That dedicated camera key makes it a cinch to take pictures The Cons: Gingerbread...I mean really?! The ear piece volume is terribly low and unclear Navigation buttons on screen are impossible to see at night (small thin bar lights up under the icons (back, menu, etc...) With just a few tweaks the phone would definitely be a contender, but considering you can get it as low as $50 on contract, might make it appealing to the non-hardcore android users.

posted on Jun 25, 2012, 1:44 PM 1

6. mhiharis

Posts: 15; Member since: Apr 27, 2012

a dated phone with a dated operating system with a great build quality. Feel sorry for SONY. A great FLOP.

posted on Jun 25, 2012, 4:55 PM 0

7. InspectorGadget80 unregistered

Now that's a awesome commerical. Tried to get mine today but says that my upgrade won't be available till AUGUST I don't mind waiting for another two months. I'll just buy the dock first and then the phone and plug in my PS3 controller

posted on Jun 25, 2012, 5:24 PM 1

9. bayusuputra

Posts: 963; Member since: Feb 12, 2012

erm.. what's wrong with GB? it's not as if it won't work, adn it will get updated to ICS.. 2.3 is still better than iOS 6, so why the hate?

posted on Jun 26, 2012, 1:00 AM 1

10. BLikens1619

Posts: 67; Member since: Apr 12, 2008

I personally don't care about which version of Android it has as long as I have Adobe Flash support. My big thing about this commercial for the US is that if you pause the video right when the guy plugs it into the smart dock, you see that it's a unlocked Ion which Sony says idn't available in the US.