Sony launches national television ad campaign for Sony Xperia ion

The Sony Xperia ion

Sony Mobile Communications has released its first national television ad campaign to promote the Sony Xperia ion. The smartphone, available exclusively from AT&T, is the manufacturer's first LTE enabled handset. Sony's oft-repeated strategy is to offer entertainment over multiple screens and the ad focuses on this quest along with the Sony Xperia ion's ability to give its users HD entertainment on the go.

The Sony Xperia ion launched Sunday via AT&T and is priced at $99 with a new two-year pact. If you go directly to the Sony or Best Buy website, you can find the phone for just $49.99 with the same two-year contract. If you'd like to learn more about the handset, you can check out our review of the Sony Xperia ion.

"The Sony brand has long been synonymous with entertainment and innovation, and this campaign shows how the Xperia ion continues this tradition by providing consumers with a truly connected entertainment experience that only Sony can offer."-Peter Farmer, VP of Marketing for North America, Sony

source: Sony

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posted on 25 Jun 2012, 10:20 3

1. residualhatred (Posts: 25; Member since: 28 May 2012)

I just dont get it. Android 4.0 was released last fall and they are still releasing phones with Android 2.3. Smdh! You have Google about to release their next tablet with 4.1, yet we still releasing phones with an older version of android.

posted on 25 Jun 2012, 11:15 3

3. nagirodu (Posts: 12; Member since: 13 Jul 2011)

In other countries now, ION is shipped with ICS.

posted on 25 Jun 2012, 11:57 1

4. AbhiD (Posts: 96; Member since: 06 Apr 2012)

carriers in USA are the biggest problem...,
in other parts of the world this phone is launching with ICS on the go...!!!

posted on 25 Jun 2012, 10:25

2. ryq24 (Posts: 772; Member since: 17 Oct 2011)

cool ad! too bad it getting bad reviews.

posted on 25 Jun 2012, 20:29

8. JunitoNH (Posts: 1934; Member since: 15 Feb 2012)

Because is a stupid commercial, makes no sense. If you didn't know better, probably better fitted for a video game.

posted on 25 Jun 2012, 13:44 1

5. jpayne7660 (Posts: 12; Member since: 25 Jun 2012)

It's such a shame that the Ion just falls short on specs. I just came from the AT&T store and was "testing" the phone out.

The pros:
Amazing external device, phone feels like quality materials are used (brushed aluminum looks great!)
Brilliant display
That dedicated camera key makes it a cinch to take pictures

The Cons:
Gingerbread...I mean really?!
The ear piece volume is terribly low and unclear
Navigation buttons on screen are impossible to see at night (small thin bar lights up under the icons (back, menu, etc...)

With just a few tweaks the phone would definitely be a contender, but considering you can get it as low as $50 on contract, might make it appealing to the non-hardcore android users.

posted on 25 Jun 2012, 16:55

6. mhiharis (Posts: 15; Member since: 27 Apr 2012)

a dated phone with a dated operating system with a great build quality. Feel sorry for SONY. A great FLOP.

posted on 25 Jun 2012, 17:24 1

7. InspectorGadget80 (unregistered)

Now that's a awesome commerical. Tried to get mine today but says that my upgrade won't be available till AUGUST I don't mind waiting for another two months. I'll just buy the dock first and then the phone and plug in my PS3 controller

posted on 26 Jun 2012, 01:00 1

9. bayusuputra (Posts: 963; Member since: 12 Feb 2012)

erm.. what's wrong with GB? it's not as if it won't work, adn it will get updated to ICS.. 2.3 is still better than iOS 6, so why the hate?

posted on 27 Jun 2012, 09:49

10. BLikens1619 (Posts: 66; Member since: 12 Apr 2008)

I personally don't care about which version of Android it has as long as I have Adobe Flash support. My big thing about this commercial for the US is that if you pause the video right when the guy plugs it into the smart dock, you see that it's a unlocked Ion which Sony says idn't available in the US.