Sony Xperia XZ2 to launch in India on August 1st for a shockingly high 72,990 Rupees ($1,062 USD)

Sony Xperia XZ2 to launch in India on August 1st for a shockingly high 72,990 Rupees ($1,062 USD)
Sometimes you just have to scratch your head and ask yourself "what the hell were they thinking?" Case in point, Sony's mobile division. According to a report published today, the company will launch the Sony Xperia XZ2 in India on August 1st for a mind blowing 72,990 Rupees. That is equivalent to $1,062 USD at current exchange rates. The issue isn't necessarily the actual price (although it seems steep no matter how you slice it), but the fact that Sony is even asking for so much in a market that isn't overflowing with money.

Sure, India is the second largest smartphone market in the world after China. But the per capita income in the country was $1,670 USD in 2016, the latest data we could find. That explains why value manufacturer Xiaomi is doing so well in India and why the top selling Samsung model last quarter in the market was the Samsung Galaxy J2 Pro (2018).  The economic data also reveals why Apple is struggling in the country, and focuses on selling two older models that it manufacturers in India, the iPhone SE and iPhone 6s.

The Sony XZ2 features a 5.7-inch LCD screen with a 1080 x 2160 resolution. That means the aspect ratio is 18:9, allowing for a 5.7-inch screen to be placed on a phone that is the same size as the Xperia XZ1 and its 5.2-inch display. The HDR display will play back your home-made 4K HDR videos and HDR videos available from YouTube. Under the hood is the Snapdragon 845 Mobile Platform, currently the top-of-the-line SoC from Qualcomm. The Indian variant of the phone is equipped with 6GB of RAM and 64GB of native storage (48GB is available to the user).

The 19MP camera on back employs Sony's own Motion Eye technology with 960fps slow motion capability and support for 4K HDR video. You'll find a Wide Angle 5MP selfie shooter in front. Keeping the lights on is a 3180mAh battery, and the device carries an IP certification rating of IP68. The fingerprint scanner is found under the camera in back, and Android 8.0 Oreo is pre-installed.

The question that comes to mind is, why offer this in a country where most of the population can't afford to buy it? Consider that the Xiaomi Mi Mix 2s will also launch in India next month, but for a little more than half the price of the Xperia XZ2. That leaves us scratching our heads over Sony's move here, and not because of dandruff.

source: Gadgets360

Related phones

Xperia XZ2
  • Display 5.7" 1080 x 2160 pixels
  • Camera 19 MP / 5 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 64 GB + microSDXC
  • Battery 3180 mAh(23h 3G talk time)

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34 Comments

1. antmiu2

Posts: 550; Member since: Jun 19, 2011

lol Madness!

11. mahima

Posts: 739; Member since: Nov 20, 2014

I know its individual choice...but i would feel sorry for anyone who buys this device at this price This fat phone with no headphone jack and still small battery for that thickness with that design(personal preference)...lol Dear Sony, i dont want to see you guys going out from Indian market and i really like the design and features of xa2 plus among all these hideous notch phones, but you shoot yourself again and again and again Even lg v30 is price at 45000 at launch

12. Stormrider

Posts: 68; Member since: Aug 30, 2016

Madness...? THIS! IS! SONY!

2. kiko007

Posts: 7518; Member since: Feb 17, 2016

Yo Sony... who’s your weed man? You’d have to be blazed to think you can sell this phone in that market with that price tag.

14. umaru-chan

Posts: 371; Member since: Apr 27, 2017

Sony Mobile - The Number One Delusional Company in the World. They are sooo detached from Reality that it's not Funny anymore. Sony Mobile the Next HTC. Sony Mobile Sucks.

3. hopper

Posts: 78; Member since: May 08, 2017

Nice, now release pure gold version for free more thousand dollars also

4. AbhiD

Posts: 850; Member since: Apr 06, 2012

I am out of words! Already people have stopped buying Sony devices in India and they do this blunder. I wonder why are they even attempting to launch the device and sell it? Also can't help but think about those few people who will actually buy this thing, wonder what will be going on in their minds!

5. techbuttcheex

Posts: 204; Member since: Jul 25, 2015

Man Sony really thinks they're teh s**ts

6. maherk

Posts: 6965; Member since: Feb 10, 2012

It deserves every penny paid for it, as it doesn't have a crapoled screen like the iToy and Shamesung phones.

9. mahima

Posts: 739; Member since: Nov 20, 2014

Even at 2/3rd of the price, still doesnt worth the money, fat phone with okay battery and no headphone jack with 64 internal memory for a flagship and 5mp ffc...

10. maherk

Posts: 6965; Member since: Feb 10, 2012

Should I take your word on this, or the words of our greatest tech analysts ever, Ciro and Hemorrhoid? Fyi, in case you missed it, I was being sarcastic in my OP :)

23. Tipus

Posts: 894; Member since: Sep 30, 2016

You forgot pentile and sawtooth crap :)))

24. maherk

Posts: 6965; Member since: Feb 10, 2012

And remote control lol

34. 47AlphaTango

Posts: 734; Member since: Sep 27, 2015

LOL! It doesn't deserve every penny paid for it. With only 64GB of internal storage, No radio, no headphone jack, and an old LCD display? Why shouldn't be priced at $1062? It should be $500! And compared this to the iToy and Shamesung phones. Both have a lot to offer unlike the sony!

38. maherk

Posts: 6965; Member since: Feb 10, 2012

Comment #10!!

7. pixelated

Posts: 108; Member since: May 03, 2015

They can sell even a single smartphone with kind of exorbitant price rates.

8. Tech-shake

Posts: 213; Member since: Nov 14, 2016

Sony is digging their own grave! In a market where OnePlus sells a device with similar specs for half the price how can Sony ever hope to compete?

17. Lord1970

Posts: 15; Member since: Jul 24, 2018

If you want to enjoy the latest technology you have to pay for it

19. Cyberchum

Posts: 1095; Member since: Oct 24, 2012

Yeah yeah yeah! Keep shouting latest while others make the sales. In the end, it's the sales that fund R&D.

37. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

*If you want to enjoy latest technology than think and pay for it.

18. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

No phone is worth above 1k dollars. Period.

20. Cat97

Posts: 1936; Member since: Mar 02, 2017

Joke of the month.

21. Humanoid

Posts: 1226; Member since: Dec 11, 2017

How much you guys think the flagships cost out of North America/Western Europe? Even Galaxy S3 was equivalent to US$1000 here. Until S6, all S were $1000. Except Moto Z2 Force, all flagships have been at least $1000. I got surprized because XZ2 here is cheaper than previous Xperia. G6 32GB was $1200. S8+ was $1350. Iphone X 256GB was $2200.

22. maherk

Posts: 6965; Member since: Feb 10, 2012

Buddy, why are you even lying? A quick Google search shows that the S4 was released for 42000 rupees( around 610 dollars) in India, the S5 was released for 51500 rupees, S3 for 43000 rupees, S6 for 49900($725), S8 for 57900(840 dollars), iPhone X 256GB for 102000 rupees (1480 dollars). Stop lying for the love of God. We all know you are a blind fanboy, I even believe you're a Sony employee, you post nothing but deceiving comments filled with alternative facts!

27. Xperia14

Posts: 1208; Member since: Sep 01, 2015

Even if true, this phone isn't worth $1000. At least not for me. Miss the days when the Z2 was €600, €150 cheaper than the competition (S4).

35. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Seriously? The S2 was launched at ₹27,000 which costs $393 by today's standards. The S3 was launched at ₹34,999 which costs $509.50 according to today's standards. None of the S series was launched at $1000 price tag. We get it you love SONY but accept the fact that SONY Mobile is totally off track in it's business and are pricing their phones ridiculous to an extent that they have lost their brand recognition and value.

25. Joosty

Posts: 482; Member since: Mar 14, 2013

Sony needs to chill lol

26. Xperia14

Posts: 1208; Member since: Sep 01, 2015

There are better alternatives for that price. You'd expect them to know what they're doing as a strategic bisiness plan, but...

28. tomskytot

Posts: 37; Member since: May 10, 2014

Fuuny, there is the premium version and the z3 is just around the corner

29. Lord1970

Posts: 15; Member since: Jul 24, 2018

If you pay more than $ 1000 for obsolete mobiles like the iPhone x and Samsung s9 the XZ2 is a gift, the XZ2 have a BEST display of market, BEST performance, BEST camera, killer autónoma etc etc.

* Some comments have been hidden, because they don't meet the discussions rules.

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