Smartphones launched last year used 40% more data than the 2012 models
Actix explains these statistics by saying that the drive to consume data, which was once led by the transition from feature phones to smartphones, is now being led by consumers switching from low-end smartphones to higher-end models. The research shows that each generation adds 40% more consumption of data by device.
And even though 95% of network traffic comes from smartphones, the average device owner consumes twice the amount of data on his tablet than he consumes on his smartphone. Actix warns carriers to be prepared for an onslaught of low priced tablets just waiting to eat huge amounts of data.
On the top of the list of data consumers are owners of the Apple iPhone, who are consuming twice the amount of data as Android users do. Looking at particular devices, the top 3 data munching phones last year were the Apple iPhone 4, Apple iPhone 4s and the Apple iPhone 5.