Siri and Cortana bantering yet again in HTC One M8 for Windows commercial

Siri and Cortana bantering yet again in HTC One M8 for Windows commercial
Microsoft is no stranger to comparing its new products to existing Apple flagships. We've seen the Surface ads trying to belittle the established MacBook Air in strides to substantiate its "The tablet that can replace your laptop" motto. We've also seen countless of comparisons, both from Microsoft and third parties, between Cortana and Siri, a huge number of them being humorous showdowns between the pair.

Siri and Cortana are at it again in Microsoft's new commercial for the HTC One M8 for Windows. Seems Microsoft may agree that these are getting a bit too old too fast, as the ad doesn't seem to make much effort. It's a short clip that doesn't really showcase many of Cortana's functions; instead, it focuses on the elegant looks of the HTC One and places an emphasis on the phone's stereo speakers (and the “punchline” to the clip follows shortly after, but we're not going to spoil it here). The whole clip also hints at Cortana's supposedly superior speech engine, since the Siri voice is represented as sounding very flat and robotic, whereas Cortana is represented with a normal, dynamic, and cheerful human speech.

What do you think of this new ad? Would you rather have a clip that talks about what Cortana could do? We actually like what Redmond is doing with its personal assistant, but we can't really say that this commercial does it justice in any way.

source: Microsoft (YouTube channel) via Windows Phone Central

Related phones

One (M8) for Windows
  • Display 5.0" 1080 x 1920 pixels
  • Camera 4 MP / 5 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2300 MHz
  • Storage 32 GB + microSDXC
  • Battery 2600 mAh(22h 3G talk time)



1. Duketytz

Posts: 534; Member since: Nov 28, 2013

HAHAHA I only have one and I'm sitting on it. I lost it at there

12. pookiewood

Posts: 631; Member since: Mar 05, 2012

Best line! HAHA! The think is I hate that about my 920/1020 also. I wish it had dual speakers. I played with the New M8 this weekend at the MS store. Those Speakers are nice!

2. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

I like Cortana. It's better than IOs.

5. PapaSmurf

Posts: 10457; Member since: May 14, 2012

You're comparing a virtual voice assistant to a mobile OS. Stop right there.

7. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Oops, silly me. I mean to say, Siri.

19. -box-

Posts: 3991; Member since: Jan 04, 2012

I'd rather have Cortana than all of IOS.

3. colinkiama

Posts: 60; Member since: Nov 23, 2013

Before people start hating that ios is better than wp. Because more apps blah blah blah. Microsoft don't care about that, they just wanna get views. The more attention it gets, the more people will know about windows phone. Be warned trolls and fanboys.

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Here's the thing, iOS is [currently] more polished than WP8.1. That's what people go after and will continue to do so because of the ecosystem.

8. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

"It's not more polished". All 4 platforms runs on 60fps. iOs8 is much lighter than Wp8, and Wp8, is similar to Android, constantly having programs and apps running on the background. That's why. On Android and Wp, the Cpu resides at on-deman mode, if it was switched to performance mode, it will be much smoother than iOs.

9. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

I never see the advantages of perfomance mode over the on-demand mode.

20. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

The Cpu will float at 1.2ghz at all time. Rather than fluctuating from 300 to 2.0. Try decreasing and lowering the Cpu, on SetCpu, it lags and takes time to load. Even swiping and browsing becomes slow and lagy. Try extreme mode. Flats at 2.0ghz.

10. PapaSmurf

Posts: 10457; Member since: May 14, 2012

You totally missed my point. Apps, features, and updates are definitely more polished than WP8.1. That's a fact that can't be argued.

14. Arte-8800

Posts: 4562; Member since: Mar 13, 2014


15. TouchWiZSucks

Posts: 53; Member since: May 12, 2014

Actually you're wrong, WP8 suspends apps in background except core apps like cortana and others.

16. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

O, I thought it was like Android. Wp8, still like iOs. So Wp8 has fake multitasking. .? I'm still on WP8 on my L1020, dint upgrade to 8.1. I thought that would've changed. Then I was wrong then.

22. sip1995

Posts: 1771; Member since: Feb 07, 2014

You'll take better photos if you update your phone...

23. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

But I've read there are few things on wp8 that are not on wp8.1? Hey sip, say if you don't like wp8.1, can you go back to wp8? Agree, it will take more better clearer pictures.

18. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

I think you're confusing "polished" with "optimized". "Polished" encompasses much more than speed and smoothness.

4. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Cortana FTW.


Posts: 2817; Member since: Oct 03, 2012

Cortana is way better than Siri!

13. pookiewood

Posts: 631; Member since: Mar 05, 2012

I love you Cortana!

17. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

Try asking "Who is Catherine Halsey"

21. patroni0

Posts: 57; Member since: Mar 26, 2012

funny thing is no one is going to buy the windows HTC One M8 and everyone will flock to the stores for the iPhone 6, so Microsoft can have their fun for now but it all ends for them on september 9th...

25. na7noo7

Posts: 278; Member since: Mar 29, 2014

iPhone, infinite times the popularity of everyone, causing it to be flushed down toilets.

24. stealthd unregistered

It's interesting how the tables have turned with Microsoft. They used to be the king with PC's, and Apple would play underdog making direct comparisons in their I'm a PC/I'm a Mac ads. Now Microsoft is the underdog in mobile and making comparison to iOS and Android.

26. AlikMalix unregistered

MSFT need to update their phone, Siri has not sounded like that since beta in iOS6. And cortana does not sound like that either. Both are good assistants, but Siri is accessible from lock screen if u choose with one touch (and soon to be with no touch), but cortana requires unlocking and activating it before using it. Do to get me wrong, MSFT did a great job, but since I played with cortana I have been annoyed by a few things (nothing huge) and I'm sure it is polished when released. But this ad is petty. (Except funny about sitting on speaker thing - I was laughing). It's like the print ads I've seen from Samsung when they specifically made top and bottom bases much bigger to make the screen very small. Now MSFT is modifying speech to make Siri sound like a robot.

28. Deaconclgi

Posts: 405; Member since: Nov 03, 2012

Cortana can be activated from the lock screen, just hold the search button.

29. AlikMalix unregistered

Curious how much can be done from the lockscreen, like make calls, make a reminder, edit a calendar, search the internet, calculate something? Thanks for the info in advance. Like I said I used it earlier - they might have changed a few things.

27. a_tumiwa

Posts: 393; Member since: Mar 16, 2012

Cool... it's HTC , not Nokia... uncommon thing

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