Share BBM and win free movie tickets for a year
The drawing for the grand prize will take place on February 27th. In the meantime, there are those weekly drawings taking place on February 6th, February 13th, February 20th and February 27th.
BBM is available for iOS and Android users beside those sporting a BlackBerry handset. Eventually, BlackBerry hopes to monetize the messaging service by charging companies for setting up a BBM Channel discussion group. Obviously, the more eyeballs viewing BBM, the more money that comes into BlackBerry's coffers. As of late October, the last data available, BBM has 80 million subscribers.
source: BlackBerry via BerryReview