Samsung's attack on the enterprise starts now

Samsung's attack on the enterprise starts now
With more companies allowing employees to bring their own smartphone to work, Samsung is aiming for the enterprise starting with the Samsung Galaxy S III. Security is one important feature and with executives from the Korean based company talking to the Financial Times, it seems that one major goal will be getting IT department heads to allow the use of Android powered models in the workplace. The latest stats show 80% of American employees use a personal device for work-related activities. Of those that fit in to this group, 38% of them use a smartphone while 15% use a tablet. If the device used is not running on iOS, it probably lacks corporate level security which is something Samsung is trying to remedy.

Samsung's Timothy Wagner, VP and GM of enterprise sales at the Korean manufacturer said there are three different levels of corporations using the Bring Your Own Device (BYOD) strategy. There are the companies that allow employees to bring their own phone but don't worry about the security risks because of the rewards. Because the policy could be unofficial, the company might not be aware of possible security risks. You might see this in place in universities and colleges, the hotel and hospitality businesses and those firms in entertainment. The next type of company is one that allows both employee owned phones and corporate devices. They are somewhat concerned with security risk, but might have no policy in place. The industries involved here are field services, transportation, tech and logistics. Finally. you have the companies desiring the top level of security when it comes to mobile devices. They do not allow anything close to BYOD because they see the risks far outweighing the rewards. Industries at this level include banking, financing, government, healthcare and security.

As we pointed out to you last week, the Samsung Galaxy S III is the first of the manufacturers smartphones to have a SAFE (Samsung Approved For Enterprise) designation which will allow the phone will support 256-bit encryption, Microsoft Exchange ActiveSync, Virtual Private Network and Mobile Device Management software and services. Samsung's own internal research shows that only 18% of corporations have a defined mobile strategy, 34% have some parts of a strategy in place while 42% are currently working on developing one. If the company's SAFE initiative can convince IT managers that Android can be secure and virus-free, the tech titan might be able to take on iOS and BlackBerry for enterprise users. In fact, according to the Financial Times, by the end of next year Android will be the most used mobile platform in the business sector.

source: FinancialTimes via electronista



1. JSern

Posts: 282; Member since: May 22, 2011


2. Jay_F

Posts: 236; Member since: Nov 29, 2011

So they handed out the GS3 source code a while ago, and now they want to talk about security? You can't do both.

5. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

How does publishing the source code used on the GS III disqualify Sammy from claiming the GS III is a secure device? Publishing the source code is probably the best way to prove security. AES256 is a published specification. Are you claiming that AES256 is not secure?

9. Jay_F

Posts: 236; Member since: Nov 29, 2011

It just makes it that much more easy for a hacker to exploit the phone when you give him a map.

15. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

And if the map has no entry points? The reason encryption algorithms are published is to give peers in the encryption community a chance to poke holes in the algorithm. If the experts can't find a hole, there is less chance that a non-expert will find a hole.

8. bigdawg23

Posts: 467; Member since: May 25, 2011

Actually the way open source works is when an exploit is found, the community bands together to repair it quickly.

16. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Exactamently. A thumb up for you.

3. Vaidya

Posts: 11; Member since: Jun 20, 2012

Lame. Wp8 is going to eat enterprise market.

6. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Not if Apple and Google have anything to say about it. The Feds have a secure handset initiative underway that is headed by Boeing. Boeing is building a version of Android that will meet the requirements of the secure handset initiative.

10. bigdawg23

Posts: 467; Member since: May 25, 2011

Wow that's a good one. They have come along way but still a ways to go. Besides you still have Jelly Bean coming and who knows what that holds for Android.

11. Martine

Posts: 102; Member since: Oct 20, 2011

I'm sure Galaxy SIII sells more than all windows phone combined together including the coming windows phone 8 devices.

13. RoundBallmer

Posts: 43; Member since: Jun 19, 2012

Sales isn't related to enterprise you should be shame on yourself bring stupid

14. Immolate

Posts: 310; Member since: Jun 17, 2011

So Windows 8 Phone is going to improve upon the butt-ugly interface of its predecessors? I ask that question because people buy phones for a lot of reasons. If they don't find the interface interesting and appealing, they will seldom look much further. I'm a big Windows fan dating back to Windows 386, but I have to tell you that I will never own a windows phone until the OS aesthetic is revamped into something that allows open-ended customization (like Android). This current monotone postage stamp approach is horrible: a look only a true believer could love. It makes me want to spit.

17. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

When was Windows 386 released?

19. tedkord

Posts: 17505; Member since: Jun 17, 2009

He means 80386 processors, mid to late 80s. That was around when Win 1.0 was out, IIRC.

20. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Ah! Windows with the tiled windows that is the genus of Steve's obsession with litigation as a means to market dominance.

4. matrix_neo

Posts: 334; Member since: Nov 03, 2011

Every company has a right to do any kind of business as long it is not against the law. Samsung is one of them, they want to enter this kind of business. I hope tbey will be successful. We still can't say that it will fail or not, it's too early to judge. Other companies can do that also, it's how they will execute and implemented it.

7. zhypher_23

Posts: 195; Member since: Jun 04, 2012

Nice One Samsung, I'm Proud of you Guys for providing+fulfilling the needs+wants of your customers, this is the reason why I have been sticking to Samsung, they really do care for their customers.

12. RoundBallmer

Posts: 43; Member since: Jun 19, 2012

Yawnn.. Samsung giving themselves a certification, isn't that stupid ?

22. plgladio

Posts: 314; Member since: Dec 05, 2011

Every company have their own certification.

18. tedkord

Posts: 17505; Member since: Jun 17, 2009

Samsung can't beat the enterprise. They've got phasers and photon torpedoes and deflector shields and stuff..

21. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

oh my gosh, i was thinking the same thing and i was about to make a pun myself. lol. xD

23. tedkord

Posts: 17505; Member since: Jun 17, 2009

Hah! Outpunned.

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