Samsung spent $10.2 billion to get you to buy the Galaxy S7 and other S-stuff last year

Samsung spent $10.2 billion to get you to buy the Galaxy S7 and other S-stuff last year
Samsung is notorious for its huge marketing spending, but fellow Korean big shot LG is catching up each year. Still, there's a lot of spending LG has to do before the $1.6 billion it scrounged together in 2016 touches Samsung's $10.2 billion.

This billion-dollar marketing doesn't include just smartphones, of course, that would be quite desperate! But the two do spend a lot of money to get you to buy their phones, regardless. Industry watchers say Samsung spent most of that money on promoting smartphones like the Galaxy S7 and the ill-fated Galaxy Note 7, while LG promoted "high-end home electronics" – possibly OLED TVs and semi-sentient vacuum cleaners. LG increased its spending on ads by 21.4% from last year.

Both companies are expected to continue with their relentless marketing strategies throughout 2017, engaging in bespoke ad wars. Samsung issued a TV ad for the then unannounced Galaxy S8 shortly after the LG G6's reveal, and LG answered with one barely a day before Samsung's big reveal. It must be paying off, for both handsets are in demand in Korea, as well as globally.

With that said, here's the worst Samsung commercial ever, because when you're spending billions on marketing, a couple o' hundred thousand dollars are bound to go in the wrong place:

Related phones

Galaxy S8
  • Display 5.8" 1440 x 2960 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2350 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh(30h talk time)
  • Display 5.7" 1440 x 2880 pixels
  • Camera 13 MP / 5 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2350 MHz
  • Storage 32 GB + microSDXC
  • Battery 3300 mAh(20.5h talk time)



1. kerginaldo17 unregistered

Sign that the company has lots of money.

2. bossman

Posts: 264; Member since: Jan 27, 2016

Well how much money did they make from that advertising then?

4. drunkenjay

Posts: 1697; Member since: Feb 11, 2013

well... samsung ssds are the best in the market right now without contest and they also made profit even during the note 7 fiasco so I'd say very well.

7. ibend

Posts: 6747; Member since: Sep 30, 2014

right, their M.2 960 Pro is the fastest of all... (by huge margin compared to other brands)

18. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

Then they want to increase the price of galaxies every year. I don't want to share marketing cost in the retail price of any product.

13. kerginaldo17 unregistered


5. omnitech

Posts: 1131; Member since: Sep 28, 2016

That was pretty bad. Lol Either way, I bet a big chunk of 2017 marketing budget is going to be paying off those class action lawsuits from the Note 7 stuff. Better

14. omnitech

Posts: 1131; Member since: Sep 28, 2016

Better not take money away from R&D for the Note 7 clean up fund. Take it out of this 10.2 billion marketing expense. The GS8 is pretty much going to sell itself.

20. juandante

Posts: 679; Member since: Apr 23, 2013

I dont think. You watch only the design. But once this design admiration is gone, there is NOTHING for the S8. For example, the camera is just the same one of last year. And the list goes on.

8. ibend

Posts: 6747; Member since: Sep 30, 2014

still better than iPad pro "better than computer" ads

10. kiko007

Posts: 7518; Member since: Feb 17, 2016

They should be, they paid 10 bills... Over/under 11 this year?

11. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

Samsung knows what it's doing. They had a major issue to deal with, regarding their true flagship phone, and they survived. They did what they needed to do, and now they have a major winner about to come out. As long as the S8 doesn't have any issues, it'll help out Note 8 sales. Positive word of mouth will get the train moving. Samsung can ill afford another Note 7 fiasco, and if these new devices hold up, the public will forgive and forget the Note 7. It's 2017 now.

12. askarak

Posts: 23; Member since: Aug 25, 2015

OMG That ad is so fake and lame, it makes me cringe.

16. drunkenjay

Posts: 1697; Member since: Feb 11, 2013

if you guys didnt know. samsung makes alot more stuff than just phones so it makes sense on how much they spend.

19. Spedez

Posts: 542; Member since: Aug 29, 2014

Well they failed (with me). Samsung is plague for me.

21. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

I think we'd all rather they slashed the advertising budget and reduce high end phone prices by 75$/£ etc

22. trojan_horse

Posts: 5868; Member since: May 06, 2016

Samsung rules even in the marketing department!

* Some comments have been hidden, because they don't meet the discussions rules.

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