Samsung could ship more than 60 million phones from the Galaxy S10 line this year
by Alan Friedman / Mar 26, 2019, 2:30 PM
According to a report in Digitimes, the decision by Samsung to target different market segments with its new Galaxy S10 line, should result in increased shipments of its flagship phones this year. The report says that deliveries of the Galaxy S10e, Galaxy S10, Galaxy S10+ and Galaxy S10 5G could rise 10% to 15% this year when compared to last year's Galaxy S9 line (which consisted of the Galaxy S9 and Galaxy S9+). Overall, the report says that we could see Samsung ship as many as 60 million units of its Galaxy S10 range this year.
The saying goes, "uneasy is the head that wears the crown," and Samsung remains on top of the smartphone industry with a 20% share. Apple and Huawei each own 14% of the market, and the latter has made it clear that it expects to take over the throne from Samsung as soon as this year. But Sammy is fighting back, first by offering different versions of the Galaxy S10 for different segments of the market, and also by upgrading its mid-range line.
The new Samsung Galaxy A50 and Galaxy A30 mid-range phones both feature large, tall and thin 6.4-inch AMOLED displays with large capacity batteries (4000mAh on both) and in the case of the A50, a triple-camera set up on back (25MP primary + 8MP ultra-wide+ 5MP depth sensor). The A50 sports a 25MP selfie snapper in front. Offering mid-range models with mid-to-high-end specs could prove to be a recipe for success.
The report also notes that pricing and limited production of the Samsung Galaxy Fold will result in sales of only 1.5 million to 2.5 million units of the foldable phone this year. Still, by becoming the first major manufacturer to release a device in this niche segment of the market, Samsung becomes the de facto leader in this category. The Galaxy Fold will launch on April 26th, months ahead of the summer release of the Huawei Mate X. Other manufacturers including Oppo, Xiaomi and TCL are prepping foldable phones, and the biggest challenger to the Galaxy Fold in the U.S. could be the Motorola RAZR (2019). While reportedly not as well spec'd as the Galaxy Fold, the RAZR is rumored to carry a $1,500 price tag compared to $1,980 for Samsung's model. The RAZR couldalso be a choice based on a nostalgia, considering that the original featurephone model sold over 130 million units worldwide. Samsung's main rival, Apple, isn't expected to enter this segment of the smartphone market until late next year at the earliest.
Now is a great time for Samsung to enter the 5G networking equipment business
Samsung is also looking to grab business from the next generation of wireless connectivity. Not only is it selling the Samsung Galaxy S10 5G later this year, by the end of 2019 there will be a 5G version of the Galaxy Fold. It also has 5G infrastructure and networking equipment. This is a great time for Samsung to be entering this line of business, especially since the global leader in networking gear, Huawei, is under attack for allegedly allowing its products to act as a conduit for sending intelligence back to the Chinese government. With the U.S. not allowing carriers to use Huawei gear to build 5G networks, and warning allies of the same, Samsung could step in and take some of that business.
Other competitors in the field include Nokia, Ericsson and ZTE. The latter has the same issues in the states as Huawei has. However, as we pointed out yesterday, Huawei's 4G networking gear is making it hard for European wireless providers to switch vendors for 5G. Still, there could be enough business for Samsung, a trusted name in the industry, to have a shot at doing well. So far, Samsung has shipped more than 36,000 5G base stations powered by its own 5G RF chipsets. The company says that these chipsets allow these 5G base stations to be 25% smaller and 25% lighter while consuming 25% less energy.
Samsung does need to turn around some of its businesses. Weak demand for last year's handsets combined with weak sales of iPhones and other smartphone models that it supplies parts for, led it to announce yesterday that the company will report a 54% drop in Q1 operating profits year-over-year. The first quarter figures will be released next week.
Posts: 154; Member since: Jan 29, 2014
The S10+ is sight to behold and feels incredibly precious and premium in hands., And the camera surely is a league above. This years Galaxy S series lineup truly deserves that 60 million Sales number.
posted on Mar 26, 2019, 2:46 PM 12
Posts: 792; Member since: Aug 28, 2018
I got 3 S10+. :)
posted on Mar 26, 2019, 2:55 PM 1
Posts: 44; Member since: Jan 22, 2019
May I ask you why?
posted on Mar 26, 2019, 4:38 PM 0
Posts: 408; Member since: Mar 21, 2019
They give features that you don’t need that much. A businessman must use an iphone only. They are the only company pushing for privacy and security. And of course, you have get into their ecosystem for the best and seamless experience. I guess many rich people has macbooks.
posted on Mar 27, 2019, 12:37 AM 0
Posts: 221; Member since: Nov 17, 2012
Meanwhile iPhones sell 200+ million per year. Samsung can’t compete.
posted on Mar 26, 2019, 3:48 PM 1
Posts: 33; Member since: Sep 18, 2012
This is just few ,models. Overall Samsung sells more smartphones than Apple. Of course Apple is more profitable.
posted on Mar 26, 2019, 3:56 PM 9
Posts: 362; Member since: Jul 02, 2014
Galaxy Note9, galaxy s8,s8+,S9,S9+,and 3 of 10 models are selling better than that (as you know,apple won't tell us acctual number for every model sold, but just total sales, which includes iPhones, iP7 duo, iP8 duo, iPX and all other still avaible),as you can see....Apple is third with 14% of market share, behind Huawei (2.) and Samsung (20%).
posted on Mar 26, 2019, 4:30 PM 1
Posts: 2118; Member since: Nov 04, 2011
This is funny how people automatically think that Samsung is winning the market share race. 1. What other services do customers use that Samsung can build their revenue from for existing customers? 2. Customer buying retention is not exactly alarming. How many buy their Samsung S10 with an Galaxy Watch, Tab, etc? 3. 300 million sold a year? Ok that’s great let’s do the math. Galaxy S10/10e/Plus = 60 million, Note 2019 = 20 million. Where are the other 220 million units coming from? Let’s see S8/S9/Note 9 = 50-60 million while the rest are budget phones. Come on Samsung...stop giving us this 300 million sold a year with premium phones. The remaining 150 million that are sold world wide are less than $300-$400 phones. Bottom line, Samsung unveils half of the story. On the other hand, Apple sells roughly 120-130 million/yr XS, XS Max, XR’s. Nearly double of what Samsung outputs on “premium” Galaxy phones.
posted on Mar 26, 2019, 7:14 PM 0
Posts: 3054; Member since: Feb 06, 2013
Somebody got triggered..
posted on Mar 26, 2019, 8:37 PM 1
Posts: 3818; Member since: Nov 01, 2016
Apple sells more 6s, 7, 8 and SE phones than the ugly and already outdated new designs.
posted on Mar 26, 2019, 9:48 PM 1
Posts: 408; Member since: Mar 21, 2019
They sells for those people who like apple but can’t afford current flagships. Imagine, 1 billion iphone userbase and going strong with services and more services. You can’t deny the fact that developers tend to optimize apps in iOS due to capabilities of ios users to buy apps, meaning people who hated ads, spams and viruses.
posted on Mar 27, 2019, 12:45 AM 0
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