Samsung remixes "The next big thing" commercial as Super Bowl teaser

Samsung is spending big money on their 90-second Super Bowl ad, and they darn well want to make sure you’re amped for it. To stoke the flames of anticipation, Samsung released a new teaser video today, reminding us that the next big thing is already here…again.

The ad once again pokes fun at people waiting in line for an un-named phone, standing in front of stores that are intentionally reminiscent of Apple stores. It remixes some of the footage we’ve seen in previous Samsung commercials, while also playing up the boredom factor that must set in for anyone waiting for hours (or days) in line. Perhaps the most amusing part of the new ad is the use of “Tainted Love” as the background song – a message Samsung has surely been harping on while poking not-so-gentle fun at iDevice enthusiasts.

We’re as excited for the Galaxy Note LTE to hit AT&T as anyone, but we wonder if Samsung’s constant force-feeding of teasers might not risk attention burnout – or at the least raise expectations for the new ad to such heights that nothing could meet them.

Feel free to check out the video below – and don’t forget to let us know what you think!



source: Samsung

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