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Samsung's poke at Apple picked as one of December's most remembered T.V. ads

Posted: , by Alan F.

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Samsung's poke at Apple picked as one of December's most remembered T.V. ads
Samsung's ad making fun of Apple iPhone users waiting in line for the next iteration of the phone, has been named one of last month's Top Ten most-remembered ads on T.V. by Nielsen. While iPhone users wait on line, they see people passing by with the Samsung Galaxy S II. The most memorable part of the commercial takes place as word spreads that the cool looking phone that the passer-by owns is a Samsung. One of those Apple fans on line, who looks a bit like a slacker, says, "I could never get a Samsung, I'm too creative," to which his neighbor responds, "Dude, you're a barista." That has become a great put-down line that is now proudly worn on T-shirts after Samsung ran the "Dude, you're a barista" contest.

The Samsung ad was the only smartphone related commercial in the Top Ten with a score of 150. That means that the ad is 1.5 times as memorable as the average television commercial. Victoria's Secret had the most remembered ad in December with a lingerie ad that had a score of 194.

Apple so far has not retaliated against Samsung in the court of broadcasting, although the Cupertino based firm has surely gone after Samsung in the court of law. The Korean based manufacturer might have decided to put these ads on hiatus after the recent violence that occurred in China. Lines of people waiting to purchase the Apple iPhone 4S threw eggs and fought with the police over Apple's decision to delay opening the doors at one of its Apple Stores in the country.

If you want to view the tenth most remembered television commercial for December, simply click on the video below.

source: AdAge

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posted on 19 Jan 2012, 16:06 17

1. downphoenix (Posts: 3165; Member since: 19 Jun 2010)

It was advertising genius. Im sure it might have woke up a few sheep, or at least angered them :)

posted on 19 Jan 2012, 16:10 22

2. ilia1986 (unregistered)

LOL I wonder how Apple can laugh at Samsung..

IPhone got bigger screen? Nope.

Faster processor? Nope.

Faster networking? Nope.

Oh oh I know - the iPhone is the only smartphone in the world with an app store on it! Oh wait.. nope as well.

Maybe the iPhone has an Apple-exclusive music store? What? MP3? What MP3? Oh you mean the most popular music format in the world which can be played by any app on any Android device downloaded from anywhere? Nope again then.

What about.. Nope? Are you sure? OK.

And.. Nope? Are you serious? But I thought that the iPhone is the only phone with Multi-touch

But surely.. What do you mean it can change it's keyboard layout? But.. Nope? Ah damnit!!

Wait what? Widgets? Live wallpapers? What are those? Oh that. Yeah.. that. I see that's umm.. that's nice.. Umm.. how much did you say that Galaxy S2 costs?


posted on 19 Jan 2012, 16:56 16

3. buggerrer (Posts: 306; Member since: 21 Sep 2011)

dude, you are a barista!

posted on 19 Jan 2012, 16:59 9

4. ericsorensen (Posts: 53; Member since: 17 Nov 2011)

I had to watch it again. It really makes a statement - I wonder how iphone people react to it?

posted on 19 Jan 2012, 17:10 17

5. husser94 (Posts: 24; Member since: 28 Mar 2011)


posted on 19 Jan 2012, 18:15 15

6. oueighteen95 (Posts: 26; Member since: 20 Dec 2011)

I love this commercial, I spent almost 3 years selling Androids and iPhones and this commercial is so accurate. Only 3 types of people buy iPhones, 1. The person who has absolutely no idea how to operate a computer and smartphone and wants something so simple they do not have to exhort any kind of effort to learn about. 2. Someone who is so insecure about themselves they believe if they get a iPhone, people will see them with a iPhone and they will begin to gain confidence about themselves. 3 The person who is a Apple fanboy till the day they die and looks down on others who purchase other smartphones, they often believe apple products are far more superior than other smartphones and computers. They are usually pretty narcissistic.

posted on 19 Jan 2012, 19:18 5

7. Sackboy117 (Posts: 178; Member since: 17 Oct 2011)

#3 are the people that I hate
#2 are the majority of the iPhone consumers cuz "people buy iPhones just cuz its an iPhone," where's the logic in that?
But i respect the people that buy it because of their preferences.

posted on 19 Jan 2012, 19:25 5

9. oueighteen95 (Posts: 26; Member since: 20 Dec 2011)

Yea the #3's suck and it sucks even more when you have to work with one and all they push is iPhone.

posted on 22 Jan 2012, 22:29 1

13. BattleBrat (Posts: 1476; Member since: 26 Oct 2011)

My Dad is a 1, my Mom has a Droid X2, I asked her why she prefers Androids, she said "Because I know how to use a computer" that and she doesn't like Apple products, she's encountered them and doesn't like them.

posted on 19 Jan 2012, 19:24 5

8. soooyeaaa (Posts: 20; Member since: 22 Nov 2011)

This was fuNNY

posted on 19 Jan 2012, 19:37 8

10. InspectorGadget80 (unregistered)


posted on 19 Jan 2012, 20:16 7

11. brikz4real (Posts: 173; Member since: 24 Dec 2008)

My favorite part:

"Nine hours down, and we're almost in the door...."


posted on 19 Jan 2012, 20:18 8

12. Galen20K (Posts: 545; Member since: 26 Dec 2008)

it was definitely one of the best ads of the year if not "the" best. - )

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