Samsung posts best quarter in 3 years, OLED screens demand to grow on 'innovations in smartphone form factors'
In the OLED business, the demand for value-added flexible panel is projected to grow substantially from the innovations in smartphone form factors
We can only imagine what would Samsung's quarter look like had it supervised its battery suppliers more, instead of just giving them the specifications to make one of densest packs in a mobile, and its dimensions, then trusting they have been up to the task rather than just chasing deadlines. So, what accounted for such a startling reverse in the profit situation in Q4? "Robust sales of high-end, high-performance memory products and expanded process migration in V-NAND, plus strong shipments of OLED and large-size UHD panels contributed to profitability," tips Samsung. So, everyone moving to SSDs, OLED panels and more memory for phones, and 4K displays for TVs, is mainly benefiting Samsung for now, it seems.Apple has reportedly ordered it 100 million OLED screens over the course of three years, and, while it is trying to diversify suppliers, Samsung will be selling those OLEDs as fast as it can make them in the next year or two at least, so expect the profits from these departments to only rise going forward. Apple will allegedly use those flexible OLED screens for an iPhone 8 with wraparound display, and the Galaxy S8 is also tipped to sport a curved screen with very high screen-to-body ratio. These are the phones Samsung may be referring to when it says in the presser that it expects demand for its flexible screens to "grow substantially from the innovations in smartphone form factors."
The mobile division also fared pretty well, all things considering, as it posted a year-on-year profit increase to $2 billion, perhaps buoyed by people alternating the Note 7 with a Galaxy S7 or S7 edge, and is expected to do even better in the next few months as sales of the new A and J series commence. Another piece of good news we are seeing here is that Samsung is no more overly reliant on the flagship S series for its profits, as in the days of the Galaxy S4, for instance, and the rest of its business actually accounts for two thirds of its profits now, which can only pay off in the longer term. Also, Samsung expects that its Bixby virtual assistant that is said to debut with the S8, will be a killer feature, and bets on bringing premium features like glass waterproof chassis to its A and J series portfolio as well.
For Mobile in 2017, the company will continue to innovate both in software and hardware across its entire line-up and prioritize consumer safety. Although the growth of the global smartphone market is expected to slow this year, new services such as artificial intelligence (AI) will be a differentiating factor. The mobile business will seek to strengthen its leadership in the premium market and boost competitiveness of mid-to-low end smartphones by adding innovative features available in high-end models.
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