Samsung crowned as most trusted brand in Asia for the 6th consecutive year

Samsung crowned as most trusted brand in Asia for the 6th consecutive year
When one reads the words "Samsung" and "consumer trust," one of the first things that pop into their head is most probably the infamous (and now freshly reborn) Galaxy Note 7. This is not a bad thing — companies should never not be held accountable for their products spontaneously combusting. But it seems the public is now starting to forgive Samsung for the misstep — in Asia, at least.

That is, the company has just been awarded the top spot in market researcher Nielsen's "Asia's top 1,000 brands 2017" survey, which covers most consumer products. And what's more, this is the sixth consecutive year it has been given the very same award, which is impressive considering the survey didn't limit itself to just Asian brands: others ranking below Samsung include Apple and Nestle.

The survey itself was conducted online and involved more than 6,000 participants in 13 Asian countries. They were asked to select the most trusted brand for each of 17 different categories of consumer products. The results were then tallied up, and Samsung came on top — a result which could, in theory, be partly attributed not just to the quality of its products, but also their considerable variety. However, Samsung itself claims the way the company handled the Note 7 fiasco was a major contributing factor as well.

Which is quite an interesting statement, as the handling of the issue wasn't at all "quick, transparent and effective" as Samsung claims. In fact, the first recall (there were two of those, remember?) was a giant mess, with people actively being refused an exchange with a "safe" unit. Oh, and later it turned out no Note 7 was considered safe at all, further complicating the situation. Really, the only thing Samsung did right was the post factum apology. Still, the people have spoken, so who are we to judge?

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56 Comments

1. Bankz

Posts: 2514; Member since: Apr 08, 2016

KEYWORD: "In Asia"

3. Izoe

Posts: 149; Member since: Sep 02, 2010

your focus should have been more on KEYWORD: "13 countries"

5. Hallyu

Posts: 790; Member since: Jul 21, 2015

But but Asia is the central world now and has the biggest market. What do you think of Europe and America? They just contain of some lazy ass dudes who refuse to get a job.

8. iushnt

Posts: 3083; Member since: Feb 06, 2013

I am sure Samsung is one of the most trusted brand in Europe and America too

17. Bankz

Posts: 2514; Member since: Apr 08, 2016

KEYWORD; "one of" in America and europe.

27. Finalflash

Posts: 4063; Member since: Jul 23, 2013

I like how you keep finding the key words all by yourself and then repeating them out to us, good job little guy.

30. Tipus

Posts: 819; Member since: Sep 30, 2016

Someone is in denial :)))

35. trojan_horse

Posts: 5868; Member since: May 06, 2016

He just can't take it, brah... denial :))

41. tedkord

Posts: 17198; Member since: Jun 17, 2009

Not denial, extreme pain.

32. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

If this was Apple, you'll be having orgasms all over the place.

18. adi90

Posts: 554; Member since: Dec 21, 2015

Their jobs are transferred to Asian countries by their greedy corporates.

10. cmdacos

Posts: 3970; Member since: Nov 01, 2016

Largest market in the world.

13. umaru-chan

Posts: 349; Member since: Apr 27, 2017

Even in Asia Samsung is not the most trusted brand in all countries. Lame survey by a lame company. Probably paid by Samsung. Samsung has history of paying people to make their products better than they are. I wouldn't be surprised if this is a paid marketing by Samsung.

19. adi90

Posts: 554; Member since: Dec 21, 2015

Which brand do you think can be more popular than samsung ?

26. umaru-chan

Posts: 349; Member since: Apr 27, 2017

Most popular brand is definitely Samsung but most trusted brand is no way Samsung. Not entirely sure but if I have to guess Ill say its either Apple or Panasonic is the most trusted electrical brand in Asia.

29. adi90

Posts: 554; Member since: Dec 21, 2015

This award is not given for only smartphone category. There were 17 product categories. So how can you select apple? Secondly, Panasonic. Really. What items do you buy from Panasonic? Panasonic is as old as dinosaur in 2017. Even lg is more popular than Panasonic. And as far as customer trust is concerned, even after note 7 fiasco, people still love samsung because all samsung users were not note 7 users. So it had a very limited impact on trust of consumers. Nestlé s Maggi was banned in India due to high lead content. As soon as the ban was removed, people started buying maggi as usual. Cold drinks like coca cola and Pepsi were considered as bad as pesticides, but people still drink it. So one note 7 issue will never deter people from buying samsung products as long as it keeps on bringing new tech.

36. trojan_horse

Posts: 5868; Member since: May 06, 2016

"This award is not given for only smartphone category. There were 17 product categories. So how can you select apple?" Couldn't have said it better.

39. sissy246

Posts: 7035; Member since: Mar 04, 2015

High 5 , you said it great.

48. razmahtaz001

Posts: 501; Member since: May 11, 2013

re: 26. umaru-chan (Posts: 26; Member since: 27 Apr 2017) Most popular brand is definitely Samsung but most trusted brand is no way Samsung. Not entirely sure but if I have to guess Ill say its either Apple or Panasonic is the most trusted electrical brand in Asia. ==================================== so we should take your word huh? LOL btw, apple only have iphones and ipads as their main electronics...samsung has 100's and 100's of electronic devices/products...dont kid yourself hater LOL

50. razmahtaz001

Posts: 501; Member since: May 11, 2013

re: 26. umaru-chan (Posts: 26; Member since: 27 Apr 2017) Most popular brand is definitely Samsung but most trusted brand is no way Samsung. Not entirely sure but if I have to guess Ill say its either Apple or Panasonic is the most trusted electrical brand in Asia. =========================== im so sure that "most popular" and "most trusted" are tied together. KEY WORD: "tied together"

51. Highside

Posts: 197; Member since: Jan 31, 2017

SAMSUNG IS RIPPING OFF CUSTOMER ON THEIR TRADE IN PHONES RIGHT NOW. MOST DIS-TRUSTED IS MORE LIKE IT.

42. tedkord

Posts: 17198; Member since: Jun 17, 2009

Awwww. Someone got an instant diaper rash.

40. tedkord

Posts: 17198; Member since: Jun 17, 2009

KEYWORD: BUTTHURT

47. razmahtaz001

Posts: 501; Member since: May 11, 2013

re: 1. Bankz (Posts: 1819; Member since: 08 Apr 2016) KEYWORD: "In Asia" ===================================== "asia" alone is the majority of the world population...dont kid yourself bro LOL

2. haruken

Posts: 306; Member since: Nov 06, 2013

I laughed at the last part. PA is so confused as to how Samsung, that keeps pushing boundaries and innovating (unlike their favorite company), won this. Just another title to add on their list of all the awards they've had just this year.

4. Hallyu

Posts: 790; Member since: Jul 21, 2015

It's not hard to realise and accept that the world number one company in quality and innovation is no one rather than Samsung. It's as simple as that.

28. gehrig

Posts: 423; Member since: Apr 17, 2014

Certainly not battery quality.

37. trojan_horse

Posts: 5868; Member since: May 06, 2016

So, because Samsung had batter issues with the Note7, it means the suck at battery quality altogether? Accidents happen, understand that.

55. greyarea

Posts: 267; Member since: Aug 14, 2015

No, it means they are not "the worlds number one company in quality and innovation" in batteries, so dramatic. Doesn't have to be black or white.

44. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You act like manufacturing mistakes don't happen. I mean I guess all products sold in the world are free of defects?

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