Samsung apologizes for the Galaxy Note 7 in full-page newspaper ads

Officially recalled twice, pulled off the shelves and discontinued, the Galaxy Note 7 is costing Samsung billions of dollars. More worrying for the company, the Note 7 fiasco may have already alienated some customers. 

Trying to regain the trust of US consumers, Samsung today ran a full page apology ad (an adopology?) in three major newspapers: New York Times, Wall Street Journal, and Washington Post.

Signed by Gregory Lee, President and CEO of Samsung Electronics North America, the apology - which you can read for yourself below - mentions that the company "fell short" on the promise of offering "best-in-class safety and quality." 

A Note 7 investigation is still underway, and Samsung will share its findings "when the analysis is complete." The company says it's "re-examining every aspects of the device" - from the "overall battery structure" to all the hardware, software, and manufacturing process. While it's moving as "quickly as possible" with the investigation, Samsung will still need time to "get the right answers."

In addition to the Galaxy Note 7, Samsung's apology letter mentions its recent decision to recall millions of washing machines sold in the US, following another potential safety issue. The company is currently "taking proactive steps to identify and address what went wrong", and see how it can improve all of its operations in order to "meet the highest standards for excellence moving forward."

Safety remains Samsung's top priority, and the company says it's listening to its customers, learns from mistakes, and will ultimately "act in a way that allows us to earn back your trust."

sources: Rurik Bradbury (Twitter), Yonhap News, The Verge

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