Samsung apologizes for the Galaxy Note 7 in full-page newspaper ads

Officially recalled twice, pulled off the shelves and discontinued, the Galaxy Note 7 is costing Samsung billions of dollars. More worrying for the company, the Note 7 fiasco may have already alienated some customers. 

Trying to regain the trust of US consumers, Samsung today ran a full page apology ad (an adopology?) in three major newspapers: New York Times, Wall Street Journal, and Washington Post.

Signed by Gregory Lee, President and CEO of Samsung Electronics North America, the apology - which you can read for yourself below - mentions that the company "fell short" on the promise of offering "best-in-class safety and quality." 

A Note 7 investigation is still underway, and Samsung will share its findings "when the analysis is complete." The company says it's "re-examining every aspects of the device" - from the "overall battery structure" to all the hardware, software, and manufacturing process. While it's moving as "quickly as possible" with the investigation, Samsung will still need time to "get the right answers."

In addition to the Galaxy Note 7, Samsung's apology letter mentions its recent decision to recall millions of washing machines sold in the US, following another potential safety issue. The company is currently "taking proactive steps to identify and address what went wrong", and see how it can improve all of its operations in order to "meet the highest standards for excellence moving forward."

Safety remains Samsung's top priority, and the company says it's listening to its customers, learns from mistakes, and will ultimately "act in a way that allows us to earn back your trust."

sources: Rurik Bradbury (Twitter), Yonhap News, The Verge

Related phones

Galaxy Note 7
  • Display 5.7" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2150 MHz
  • Storage 64 GB + microSDXC
  • Battery 3500 mAh



1. raerae unregistered

I hope they can bring their A-game again next year.

10. Hallyu

Posts: 790; Member since: Jul 21, 2015

Samsung will surely bring the best in class flagship devices in 2017. As we all know, the Note 7 was the almost perfect smartphone if it wasn't ruined by the battery issue. The best camera, best display, best build quality along with feaure-rich UI, all in one package that can crush all Android siblings and iPhone.

15. Unordinary unregistered

I heard that same line in 2015 about 2016... Lmao. Dont rush the gun... In this case... bomb.

31. ramdroid

Posts: 138; Member since: May 21, 2016

That's why we have s7 and s7 edge. The best all rounders phones. And we had the note7 and it's design that was shamelessly copied by Porsche design with the mate9. 2016 is Samsung's best and they did provide the best. They even have the courage to admit when they are wrong... Which none of the other companies did so far

37. Wiencon

Posts: 2278; Member since: Aug 06, 2014

And every time Note beats iPhone's in everything except sales Why am I even writing to a stupid blind fanboy like you

54. Unordinary unregistered

The iPhone is the best phone that can do everything great, not one or two things perfect - thats what the general consumer is looking for. Why am I even writing to a stupid blind fanboy like you Its funny - I didnt even mention the iPhone LMFAO

18. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Should save the money of such pointless advert for peaks for those affected by the recall.

20. sissy246

Posts: 7124; Member since: Mar 04, 2015

They will and I can't wait for the note 8. It's going to be the best

27. piyath

Posts: 2445; Member since: Mar 23, 2012

They did this to their selves. It's all because of the greediness for money. They copy every good design. They hack their workers to release products a head of schedule to get the upper hand. This is not fair business. KARMA will regulate any over ambitious but heartless things like this in the world.

28. trojan_horse

Posts: 5868; Member since: May 06, 2016

"They copy ever good design" Which design has Samsung copied? Besides, all OEMs do that. "They hack their workers to releaae products ahead of schedule to get the upper hand. This is not fair business" Apple has hacked it's workers too: You call out an OEM over the unfair business you speak of, while ignoring the same thing which your favorite OEM is guilty of. Bias at it's best.

44. sissy246

Posts: 7124; Member since: Mar 04, 2015

Well said +100 They say we think Samsung is God but ifans are the same way with Apple.

53. trojan_horse

Posts: 5868; Member since: May 06, 2016

Hi, sissy. How you doing, darling? I hope all is well with your home and kids (you said you have a son). Cheers.

49. phnrpt

Posts: 23; Member since: May 28, 2012

Samsung, you have been copying apple’s unmoral things for years, such as switching replaceable battery to irreplaceable battery to let consumer pay more (especially when the EXPLOSIVE battery cannot easily be replaced), monopoly with selling galaxy note 1 only in ATT as apple did, and high-end large screen with note is limited to 5.7 during for the last 3 years, and etc. All of these disgusting apple things you have done are horrible from consumers’ point of view. And now you screwed yourself with note7. Here is how to fix the relationship with consumers, 7” high resolution screen for note 8. And 18” high resolution screen tablet runs both android and windows. If you don’t, other manufacture (like SONY AND Xiaomi already did 6.3” high resolution) will and your chunk of cake will be mini.

52. sissy246

Posts: 7124; Member since: Mar 04, 2015

"and high-end large screen with note is limited to 5.7 during for the last 3 years, and etc" Not sure on your thinking here since Samsung had large screens before Apple did. So who copied that, Apple did.

2. bossman

Posts: 264; Member since: Jan 27, 2016

It's funny how lots people still have their note 7 and are finding no problems.

5. Tyrion_Lannister unregistered

They will never get security updates or otherwise. Owning a device that has no support is not recommended, even if it works perfectly.

38. ebilcake

Posts: 1231; Member since: Jul 16, 2016

Anyone intent on keeping a Note 7 at this point will probably be using custom roms.

39. Tyrion_Lannister unregistered

You're cute to think that there will be custom ROMs for note 7 after being discontinued. Custom ROMs get made because devs own that phone and they want to have fun with it. No dev in his right mind would use the note 7 after recall and hence you can't expect ROMs. Not to mention that drivers and source code is important to develop a ROM, and that isn't happening.

14. pongkie

Posts: 663; Member since: Aug 20, 2011

with 60% of max battery not enough juice to burst, I suspect they toned down the charging speed and processor too. Since I got an that update on my first note 7 it got laggy alot and charged slow even it said fast charging

29. Dr.Phil

Posts: 2429; Member since: Feb 14, 2011

I can think of several factors why some explode and why others may not (I am not saying this is exactly the case but just suggestions): 1. Different power supplies - not all electricity is created equal and the electrical output in my home may be different than your home. If you are using older electrical outlets or have faulty wiring or even old wiring that doesn't produce the same continuous output as newer wiring, this can cause inefficient production of electricity going into your devices. Especially if your house is prone to electrical surges that can cause electronics to handle those surges of electricity differently. 2. Depends on how long you leave it on the charger - some people leave their phones on their chargers all night or all day and others may take it off right as it fully charged. 3. Performance load/screen brightness - if you have multiple applications running in the background combined with maximum screen brightness your device is gonna run hot and this could also help lead to a breakdown of the battery 4. Charge cycles - you may have had your phone for 4 weeks and charged it for 14 times in that time period (one charge for every 2 days) while some may be charging their phones multiple times per day. The more charge cycles a battery undergoes the more wear it has and the more likely it can be for it to breakdown. A battery's life is more so judged by how many charge cycles it undergoes rather than how many years it's been used. The more charge cycles means the more likely the battery is going to wear down.

3. ctdog4748

Posts: 797; Member since: Mar 05, 2016

Disgusting groveling by Samsung.

6. uzimafioso

Posts: 469; Member since: Jul 15, 2014

Plus Florin needs CamScanner on his iPhone.

12. sissy246

Posts: 7124; Member since: Mar 04, 2015

(Rolling eyes) If you don't like Samsung then stay out of the articles.

26. maherk

Posts: 6928; Member since: Feb 10, 2012

He ll tell you he owns Samsung devices and that's why he is here, as if anyone buys that from a guy who never misses a chance to troll Samsung and hail Apple

30. cnour

Posts: 2305; Member since: Sep 11, 2014

And stay out of his comments. Who is you to tell people on which articles they can comment?

35. maherk

Posts: 6928; Member since: Feb 10, 2012

Maybe you missed his comment on an Apple article last night ;) Go check it, then zip it

4. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Maybe a Samsung spokesman can post in the comment sections. Explain with facts why some units work fine and some don't. Maybe a IT expert with a wealth of Samsung knowledge. Anyone know one?

45. sissy246

Posts: 7124; Member since: Mar 04, 2015

You know it would be kinda nice if they did have someone that did post to sites about what might be going on with the phone and updates on any findings or nonfindings. But people would just not believe anything said and would bash them.

7. deewinc

Posts: 455; Member since: Feb 21, 2013

A whooping near A3 page size advert with such small fonts?

22. sissy246

Posts: 7124; Member since: Mar 04, 2015

It isn't like any new paper add I have ever seen. I do kind of wonder if it is real.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.