Samsung and LG reportedly monitoring how Amazon's Fire phone can affect the smartphone market

Samsung and LG reportedly monitoring how Amazon's Fire phone can affect the smartphone market
According to a report from Korea Times, both Samsung and LG are seeing Amazon’s new Fire phone as a possible threat to their smartphone business, as the handset offers not just the benefits of a smartphone platform, but also a quick and easy way to shop online (thanks to the new Firefly feature).

The Korean publication has it that Samsung and LG - South Korea’s largest handset makers - are “monitoring how the Fire phone will affect the smartphone industry.” Of course, for now it’s too early to tell if Amazon’s first phone will be a success, or a game changer, as the device isn’t going to be released before the end of July. Even so, a Samsung Securities analyst was quoted as saying:

We're pretty sure that Samsung and LG don't underestimate Amazon, and will know how to respond to the challenges that the US-based company may bring to all current top smartphone makers.
Korea Times erroneously notes that the Amazon Fire phone has a “low off-contract price.” In fact, the handset’s price is definitely not low, neither off-contract (starting at $649), nor on contract (starting at $199).

Earlier this week, Taiwanese media suggested that Amazon could ship 2 to 3 million Fire phones before the end of the year. After the Fire phone, Amazon might want to launch other smartphones, not just in the US - but that remains to be confirmed.

source: Korea Times

Related phones

Fire Phone
  • Display 4.7 inches
    1280 x 720 pixels
  • Camera 13 MP (Single camera)
    2.1 MP front
  • Hardware Qualcomm Snapdragon 800
    2GB RAM
  • Storage 64GB,
  • Battery 2400 mAh
  • OS Android 4.2.2
    Amazon Fire OS UI


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