Samsung and LG reportedly monitoring how Amazon's Fire phone can affect the smartphone market

Samsung and LG reportedly monitoring how Amazon's Fire phone can affect the smartphone market
According to a report from Korea Times, both Samsung and LG are seeing Amazon’s new Fire phone as a possible threat to their smartphone business, as the handset offers not just the benefits of a smartphone platform, but also a quick and easy way to shop online (thanks to the new Firefly feature).

The Korean publication has it that Samsung and LG - South Korea’s largest handset makers - are “monitoring how the Fire phone will affect the smartphone industry.” Of course, for now it’s too early to tell if Amazon’s first phone will be a success, or a game changer, as the device isn’t going to be released before the end of July. Even so, a Samsung Securities analyst was quoted as saying:

We're pretty sure that Samsung and LG don't underestimate Amazon, and will know how to respond to the challenges that the US-based company may bring to all current top smartphone makers.
Korea Times erroneously notes that the Amazon Fire phone has a “low off-contract price.” In fact, the handset’s price is definitely not low, neither off-contract (starting at $649), nor on contract (starting at $199).

Earlier this week, Taiwanese media suggested that Amazon could ship 2 to 3 million Fire phones before the end of the year. After the Fire phone, Amazon might want to launch other smartphones, not just in the US - but that remains to be confirmed.

source: Korea Times

Related phones

Fire Phone
  • Display 4.7" 720 x 1280 pixels
  • Camera 13 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 800, Quad-core, 2200 MHz
  • Storage 64 GB
  • Battery 2400 mAh(22h talk time)



1. NotAGeek

Posts: 279; Member since: Jan 26, 2014

I dont understand why samsung being paranoid about the Fire phone.Samsung sells more phones than everyone else on the globe,

7. Carlitos

Posts: 663; Member since: Oct 23, 2011

Yes, but it would be stupid for Samsung to just completely ignore it. If the fire phone turns out to be a surprising hit (Which i doubt it will), Samsung can adopt its game play in order to compensate for it. Samsung quickly adapts to the playing field unlike a certain fruit company.

2. alaw.14

Posts: 426; Member since: Sep 10, 2013

Right and they also makes more revenue than any tech company.

3. NotAGeek

Posts: 279; Member since: Jan 26, 2014

I think other retailers such as best buy and walmart deserved to be worry and they should quickly make and sell their own phone

4. Shatter

Posts: 2036; Member since: May 29, 2013

Still better than an iPhone!

5. AfterShock

Posts: 4146; Member since: Nov 02, 2012

If they cared, they'd have released their top dog phones here in N/A. But Nah, so f'it to both OEM. You stink SS and LG.

6. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Amazon could have shaken the market with a low cost phone (think Moto G LTE with 2GB RAM for $129) and included "Prime Data" or some other low cost plan as well as free cloud. Instead they built an expensive spyphone to gather data on their biggest spenders and biggest fans. I can understand Samsung and LG being concerned about the cheap Amazon phone, but not an uber expensive accessory for deep drinkers of the Amazon kool aid.

8. alumoyo

Posts: 391; Member since: Aug 26, 2013

I once saw a documentary where some analyst said Korea has adopted Japan's R & D model from the hey-day of VCRs and Microwaves. Where R & D didn't mean Research and Development, but in fact was more a case of RECEIVE and DUPLICATE! This article reminded me of that.

9. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Nonsense. If only its that simple. Every one will be using one of those China branded phone.

10. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Chinese phones, galaxies and lg phones are all asian phones. just saying

12. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Racist. So Foxconn is American. Just saying.

11. btbotimtim

Posts: 272; Member since: Dec 08, 2010

they should not worry too much about the amazon phone cuz it wont sell that much. Amazon expects to sell 3 million, i highly doubt it.

13. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Sure they are monitoring, you always should keep eye on your opponents!

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