Amazon may ship 3 million Fire phones this year

While Amazon already started taking pre-orders for its brand new Fire smartphone, we still have to wait more than a month before the device starts shipping. Until that happens, if you’re wondering just how many Fire phones might be shipped before the end of 2014, we may have the answer.

According to DigiTimes, sources from “Taiwan's handset supply chain” expect Amazon to ship 2 to 3 million smartphones this year. The Fire phone is manufactured for Amazon by Taiwan’s Foxconn, which, for now, reportedly makes 300,000 to 500,000 units per month.

2 or 3 million Amazon Fire phones shipped this year may not be much in the grand scheme of things, but it’s a lot if we think about the fact that the handset is exclusively available at AT&T (starting at $199.99 on contract).

The Fire phone isn’t exactly a high-end device, as it doesn’t have a high-resolution display, and neither a new-generation processor. But it offers a few things that no other handset has, including a dynamic perspective 3D interface, and Firefly (Amazon’s new service that recognizes and lets you buy about 100 million different items). Is that enough to make the Fire phone a game changer? Only time will tell.

source: DigiTimes

Related phones

Fire Phone
  • Display 4.7" 720 x 1280 pixels
  • Camera 13 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 800, Quad-core, 2200 MHz
  • Storage 64 GB
  • Battery 2400 mAh(22h talk time)



1. NotAGeek

Posts: 279; Member since: Jan 26, 2014

All those phones shipped will eventually picking up dust in the storage

20. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

I don't understand why amazon think someone would buy this EXPENSIVE phone over s5/z2/g3/one/one/find7

23. sgtdisturbed47

Posts: 966; Member since: Feb 02, 2012

Not only because it's locked to the Amazon ecosystem, and the phone itself isn't that great in terms of design, but also the fact that it's exclusive to AT&T. If it were also available on Verizon, T-Mobile, and Sprint, then I could easily see it selling 3 million units and more people sticking to it. Carrier exclusivity is a way of saying "we're not sure if this is going to take off, so we'll just design it for one carrier".

2. fzacek

Posts: 2486; Member since: Jan 26, 2014

I think this phone will be a flop, unless they lower it's price drastically...

5. bwhiting

Posts: 188; Member since: Jun 15, 2013

I give it about a good 3 months of steady sales then after that all negative in sales

21. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

they feel too confident.

3. Canaan

Posts: 351; Member since: May 25, 2014

I disagree about this device not being high end based on the reasons you pointed out. If it's the screen resolution then why is the IPhone 5s still considered high end when it's screen is even smaller and it's PPI isn't that much higher than the fire phone's. As for the chip processor, the snapdragon 800 came out 8-9 months ago (about as old as the A7 chip of the iPhone 5s); if that's a reason then I suppose the Samsung Galaxy Note 3 and Nexus 5 are not high end either as they sport the same chip processor as the Fire phone?

4. Bjray

Posts: 199; Member since: May 29, 2014

Well for the last reason (SoC) that's obviously because those phones you mention were released last year... Granted there is hardly a difference between the two, but it still stands that Amazon should have at least gone for the updated S800 (S801). As for the iPhone's display, well, it's the only smartphone with iOS so it's "high-end" for what it is. It's stupid logic but true.

6. Canaan

Posts: 351; Member since: May 25, 2014

As you said, the 801 isn't a vast improvement over the 800. On many tech sites people referred the Nokia Lumia 930 as a high end device and that phone will also sport the snapdragon 800 chip when it's released in Europe this July.

9. jellmoo

Posts: 2567; Member since: Oct 31, 2011

I agree with your point. The Fire Phone may not quite match the specs of current Android flagships but it isn't off by much. That being said, I still think that they priced this device incredibly poorly. Considering that it's more or less just a portal to buying Amazon content, they really should have gone for the discount up front since they'll be making the money on the back end.

13. Canaan

Posts: 351; Member since: May 25, 2014

And based on the new test done on the S5 LTE-A which has the 805 chip (it's one of the new articles here on phonearena )it seems that chip isn't much of an improvement either. It received a 37,000 benchmark score while the Note 3 which has the 800 chip had a score of 35,000. So I think it reinforces my complaint about not calling the Fire phone high end simply because it has the SD800 chip.

10. promise7

Posts: 894; Member since: Jul 03, 2013

"about as old as the A7 chip of the iPhone 5s" They may have been released at similar times, but a major difference not mentioned is that the A7 is 64-bit chip so it's much more future proof than what the Kindle Fire Phone has.

12. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Oh cut that crap... I have seen the iphone lag with "desktop class 64bit" chipset.

16. techspace

Posts: 1037; Member since: Sep 03, 2012

the iphone 5s doesn't lag....the animations in ios 7 are designed in that way....but there is a setting to disable those animations if you don't like them. i am not saying that kindle fire phone is not future proof, its a good phone but we still don't know how many months or years amazon will support it...that would depend on the sales.

22. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

because although apple were competing with android, it's not direct orange to orange or apple to apple. whereas in fire, it is directly competing with other android vendor. and what amazon got on fire is just a hype/gimmick.

7. Bozzor

Posts: 248; Member since: May 02, 2012

Shipped is of course not the same as sold. Amazon may surprise us, but my bet is that it will be a flop initially, then be subject to heavy discounting. Whilst Amazon has tried to do some great things with this phone, it just doesn't look like it's going to find that many buyers, though I bet some of its features will show up on competing handsets soon enough. But I have little doubt we are soon going to be talking about Fire in the same way as the Kin, Pre, First & ROKR...

8. PowTheBowl

Posts: 86; Member since: Apr 19, 2012

Can't wait for a fire sale

11. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

For those who saying its not full hd display and its pricey, please stop this is a unique innovative smartphone and not the run of the mill specd. phone.

17. techspace

Posts: 1037; Member since: Sep 03, 2012

i agree with you....if they want better specs, they have many options in the market. but some of the features available in the amazon fire phone aren't available in any other phone in the market today, if it comes with the same specs and features like the other flagship android phones, then it would serve no purpose.

14. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Amazon can go frak themselves with this terrible phone. I wouldn't buy it at any price. Every single thing about it is for Amazon's benefit.,0

15. Bondurant

Posts: 781; Member since: Jun 04, 2014

Original Message --------------- 06/20/14 01:53:00 Your Name: ****** Comments:Hello, I, a potential customer from *******, would like to know if Amazon fire phone will be released outside the US. Thanks. Regards, **** Message From Customer Service Hello ****, Fire phone is currently available in the U.S. only. We'll consider your feedback as we plan further improvements. Customer feedback like yours is always important to us. I'll be sure to pass your message along to the appropriate department as we continue to improve the Kindle experience for our customers. For the latest information about Fire, visit the product detail page: ******* Thanks for your interest in Fire phone. We look forward to seeing you again soon. Best regards, Katie B. _______ :(

18. meanestgenius

Posts: 21811; Member since: May 28, 2014

Amazon is currently in talks with European carriers to see which one will be carrying their smartphone. It will start out as a U.S. exclusive handset, but will launch internationally in the near future.

19. meanestgenius

Posts: 21811; Member since: May 28, 2014

I think the this phone has a chance to sell 2-3 MILLION this year. Amazon has GREAT marketing, a large ecosystem and TONS of cash to put behind this handset. I think this is a good handset with unique features which can be used as selling points.

24. Troysyx

Posts: 181; Member since: Jul 30, 2012

So, how many of these do you think are actually going to be SOLD, and the returned when the user realuzes what an awful phone it is?

25. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

just as much as current bb z10 number or microsoft kin number.

26. meanestgenius

Posts: 21811; Member since: May 28, 2014

NOW you're trolling articles on AMAZON?! Trolls like you never rest, do they.

27. meanestgenius

Posts: 21811; Member since: May 28, 2014

I don't think any will be returned, nor do I think the phone will be "awful". How can anyone say how bad this phone is going to be if absolutely no one has used it yet? Doesn't make sense. This phone has unique features that can be used as selling points, and has a great ecosystem to go along with it. It's also made by a company that has GREAT marketing and lots of cash to back it. Early buyers of this phone will most likely be those already entrenched in Amazon's ecosystem, like me. The only drawbacks to this handset are the AT&T exclusivity in the U.S. and the price.

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