SENDO ANNOUNCES MULTI-YEAR MOBILE PHONE ALLIANCE WITH CINGULAR
March 18, 2002 Sendo today announced that it has agreed a multi-year mobile phone alliance with Cingular Wireless, the United States' second largest wireless carrier. Cingular plans to launch Sendo GSM/GPRS handsets in the course of this year, starting with the Sendo Z100 multimedia smartphone in Cingular's GSM 1900 markets.
The companies further stated that Cingular would also exclusively roll-out Sendo's line of 2002 handsets later this year in the US. The handsets will feature entertainment features such as downloadable graphics, two-player games, chat and EMS (Enhanced Messaging Services). Cingular is the first US carrier to offer such a wide range of entertainment opportunities.
Sendo's aim is to offer innovative small, light-weight and high-performance terminals, coupled with carrier branding and customization opportunities. On top of this, Sendo's manufacturing process allows carriers to order products just a short time before they need them, enabling carriers to save substantially on inventory holding costs.
Hugh Brogan, CEO of Sendo, said that he was very pleased with the opportunity to become a major supplier to Cingular, one of the largest wireless carriers in the world. Cingular has demonstrated that it is operating at the leading edge of technology. Already, Cingular offers inter-carrier roaming for GPRS (General Package Radio Services) and is pursuing additional roaming agreements - bringing truly mobile high speed data services to end-users not only on a national basis but internationally as well. The GSM/GPRS technology, which has been adopted by over 170 countries worldwide, accounts for more than 70 percent of the world's digital wireless market. The technology also allows customers to use their phone number and services when traveling internationally to and from the United States.
Sendo's Z100 multimedia smartphone, aimed at business users, is a triple band GSM/GPRS (900/1800/1900) cellular phone, which can be used in Europe, Asia and the Americas, said Greg Christian, Sendo's US President. Cingular will brand the front of the terminal, Sendo will customize the user interface for Cingular and they will be able to offer their customers exclusive games and services. This will help tremendously with building brand equity.
Additional terminals, targeting different market segments, will be dual band (850/1900) handsets.