Research finds that smartphone owners with a store branded app are better customers
While that is all good news for retailers, there is one major caveat. Only 25% of those who responded to the survey have actually downloaded a store-branded app on their smartphone, which means that there is an opportunity here for retailers who promote their mobile app. And once a smartphone user gets that first store branded app installed, it could lead to the installation of apps from other retailers. ABI Research says that 37.8% of those who did load a store branded app on their device ended up adding more.
It all adds up to a great opportunity for stores that know how to build a useful and informative mobile app.
source: ABIResearch via IntoMobile