Report: Microsoft spinning off Nokia MixRadio

Report: Microsoft spinning off Nokia MixRadio
Now that Microsoft is beginning to purge all things Nokia from its portfolio, there is speculation that the next to go will be streaming music service Nokia MixRadio. Acquired by Microsoft as part of the latter's purchase of Nokia Devices and Services, Nokia MixRadio is currently available only to those sporting a device powered by Microsoft's mobile platform.

According to the latest buzz around the water cooler, Microsoft plans on spinning off Nokia MixRadio as an independent business. This is a very competitive sector with companies like Spotify and Pandora among the leading names. And if Apple gets its way and cuts the price of Beats Music in half, that could change the current environment in terms of profits and market share. 

Spinning off Nokia MixRadio would actually be a positive for the music streamer, since it would no longer have to be tied exclusively to the Windows Phone platform. That should open up the app to millions of potential new subscribers.  Currently, there is a free and paid version of MixRadio. The free version allows users to make a "radio station" that plays their favorite artists and others with a similar sound. The premium version costs $3.99 a month and adds the ability to skip songs at any time, and also allows users to play tunes without an internet connection.

Back in July, Microsoft originally started seeking investors to help it spin out MixRadio, and now it would appear that the process is almost over. Nokia had originally hoped that the free version of MixRadio would lead phone buyers to purchase a Lumia handset, especially since there were also no ads to interrupt the constant stream of tunes. If new buyers invest in the streamer, the entire pricing structure will probably undergo a change.

source: TechCrunch

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6 Comments

1. akki20892

Posts: 3902; Member since: Feb 04, 2013

Hmmmmm......let see

2. sprockkets

Posts: 1612; Member since: Jan 16, 2012

MixRadio was good, but without it being an exclusive, there isn't really much of any reason to use it. Without ads it was bleeding money. They hoped it would pay for itself in Lumia sales. Put it this way - MS doesn't see any value in it and wants to get rid of it. Then again, they have their own service so it makes some sense.

3. lalalaman

Posts: 638; Member since: Aug 19, 2013

i think they should upgrade it like they did with skype...getting rid and making a new one is just sh't

4. Deaconclgi

Posts: 405; Member since: Nov 03, 2012

"The premium version costs $3.99 a month and adds the ability to skip songs at any time, and also allows users to play tunes without an internet connection. " The free version of MixRadio (no account sign up needed, install and play) has free Offline Music as well, enabling ALL MixRadio users to play tunes without an internet connection. You just install MixRadio and select your favorite artists and then long press on your artist mix and select "take mix offline".

5. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

^ I was just about to post this...

6. FerneyZan

Posts: 114; Member since: Jul 21, 2010

This sounds like a great idea.. I would like to be able to be a MixRadio member while am on Android still. :)

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