Microsoft continues to replace Nokia in the Lumia eco-system

Microsoft continues to replace Nokia in the Lumia eco-system
Ever since Microsoft closed on its purchase of Nokia Devices and Services, it has slowly started replacing Nokia's fabled name with its own well-known moniker. As we already passed along, on November 11th, we expect to see the very first Microsoft Lumia introduced. The Microsoft Lumia 535, pictures of which have already leaked, features the Microsoft brand imprinted across the top of the phone. On the back cover, the Microsoft name and Windows logo are printed.

Today, Nokia Conversations, the official propaganda outlet of the platform, has been re-titled Lumia Conversations hosted by Microsoft. Additionally,  Microsoft has opened a new YouTube channel for the brand at You can subscribe to the channel if you wish, but without any videos to watch at the moment, you don't have to be in such a rush to do so. Microsoft also says that it will close the @NokConv Twitter account and recommends that followers switch allegiance to @Lumia instead.

Perhaps the talk that Nokia was going to get back in the game and produce a flagship Android smartphone, has hastened Microsoft's re-naming of the Lumia social media sites.

source: WMPoweruser



1. juandante

Posts: 679; Member since: Apr 23, 2013

A lot of loss and un sell products for M$ coming in those next weeks, rejoice Nokia fans (like me), 2015 and 2016 will be a big memorable moment - Nokia with Android (or a new badass OS), and Pureview, Pure Audio, Pure Hardware, Pure Screen technology !

2. Anshulonweb

Posts: 468; Member since: Feb 07, 2014

*un sold

3. GoBears

Posts: 456; Member since: Apr 27, 2012

I'm super stoked at the possibility of a Nokia Android device.

5. -box-

Posts: 3991; Member since: Jan 04, 2012

There's already been a few. Buy as many as you want.

19. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Nokia X? They were sh*t. Crappy UI skin on old version of Android and they removed Google services with crappy Nokia and M$ stuff. Not to mention very very low-end hardware and not affordable enough price.

43. corporateJP

Posts: 2458; Member since: Nov 28, 2009

That was Elop and MS watering it down so they could say that a Nokia Android device was a failure. There's a few guys from the development team no longer with the company telling the story, the truth, about how it went down...

17. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Meh, Android is boring, I want to see fresh OS

7. razraptre

Posts: 168; Member since: Oct 21, 2014

Pureview, Nokia's OIS and other camera patents owned by Nokia are now property of Microsoft (as are all the lead Nokia engineers). Nokia will have to start from almost the ground up. Also, Microsoft's patent sharing deal with Canon is another indicator of a powerful Windows cameraphone.

10. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Nokia has engineers already working (Z Launcher, anyone?), they have others who fled the Microsoft takeover who could be brought back into the fold, and Microsoft only paid to use those patents, they don't own them. Nokia doesn't have to start from the ground up, they just have to issue another "burning platform" memo for Windows and keep doing the work they have already been doing behind the scenes until they can start selling smartphones again (2015).

28. Damo579

Posts: 265; Member since: May 18, 2013

The patents are NOKIA"S NOT MICROSOFT, Microsoft licenses them from Nokia.

63. marcski07

Posts: 600; Member since: Apr 25, 2014

get your facts straight dude, or research first before you comment.. :)

80. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

trademark - a symbol, word, or words legally registered or established by use as representing a company or product. not patent trademark your facts are straight your understanding of them isn't

8. Liveitup

Posts: 1798; Member since: Jan 07, 2014

I'm always reading inaccurate comments on this site, its like commenters don't take the time to research before commenting. Microsoft owns the preview brand. Also it's not just Nokia thats being replaced its also the Windows Phone brand. Its now just Windows . Thats part of the one OS strategy. Microsoft Xbox Microsoft Surface Microsoft Lumia Finally I want Nokia to make Android phones when they fail the silly ones who thought Android would be its savior will hopefully finally shut up.

9. juandante

Posts: 679; Member since: Apr 23, 2013

None sense as all the time with Liveitup. Any Nokia with Android will BLOW OFF any smartphone (dumbphone ?) from M$ and all the re-branding they can do, what no one talked about here, will not be useful for the mistake Flop did. Nokia can do Android phones, and now they will have the freedom, they can even make a badass OS like Meego, Jolla and smoke off your Windows non sense, I remind you Windows is synonym to closed source, more than 10 years of bluescreen, virus, insane amount of patches, and a whole set of other shameful and un repairable things. M$ equals Internet Explorer, Trojan Horse, firing 18000 employees, etc. Windows and No Nokia = Dead Alive on the market !

11. Crispin_Gatieza

Posts: 3147; Member since: Jan 23, 2014

What ails you is no small thing.

13. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Just like how Surface is dead right? , you guys only see things from one perspective thats the problem, you don't think that Microsoft that Microsoft debated the Nokia name. Windows wether you like it or not is also a very powerful brand across the planet. Now its just Windows across everything, Microsoft saw more advantages than disadvantages at the end of the day. You can keep going on about Nokia and Android yes they are free to make Android now. As I stated above maybe now when they jump into a crowded pond of other Android OEMs and Flops maybe then those who bash without much reasoning will see that selling smartphones are more about ecosystem that just devices. Anyway hoe you get your Nokia wish.

25. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Dudeā€¦ Didn't they write off almost 1 billion in unsold Surface product? The Surface is quite dead. Its never going to amount to anything substantial in the tablet space. The same is true of all of Microsoft's mobile efforts.

31. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Surface is up 127% bring over 908 million in revenue. Quit focusing on the past kid. WP last quarter pushed over 10 millions units again growing. You guys just love to hate all this MS. Simple as that. Everybody hated Flat UI until their fav OS imitated it for eg. The hearts of men like you are pretty shady.

35. jroc74

Posts: 6023; Member since: Dec 30, 2010

No one hated Flat UI...ppl hated and still hate Live Tiles....

58. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Of course many said they hated Flat UI before Android and iOS did it, i very much remember go back to old articles see the Android many fanboys hate. Now they love it, hypocrites. Now they say people hate Live Tiles yet HTC loves Live Tiles, Samsung Magazine UX Loves live Tiles. I bet you this when Samsung, Android, iOS and others rip Live Tiles in the future and call them something else people like you will all of a sudden love Live Tiles.

61. jroc74

Posts: 6023; Member since: Dec 30, 2010 one hated Flat UI. In all honesty....this wasnt even on ppl's radar here...until you started harping on it. Again....many hated the Live Tiles...and many still do. Hate for Live Tiles didnt just start. "Now they say people hate Live Tiles yet HTC loves Live Tiles, Samsung Magazine UX Loves live Tiles. I bet you this when Samsung, Android, iOS and others rip Live Tiles in the future and call them something else people like you will all of a sudden love Live Tiles." Uh....if HTC and Samsung already ripped Live Tiles...because those things you mentioned has already been done... How can ppl all of a sudden like Live Tiles in the future..? And I remember many not liking either HTC's or Samsung's version. And who is ppl like me? lol... I have ...always hated Live Tiles and the minimalistic look of WP. That hasnt changed yet.

75. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Again yes many hated on Flat UI maybe you suffer from Amnesia. any did not hate Live Tiles many hated the drastic change of experience that Windows 8 brought especially the removal of the start menu, don't place live tiles in that category. If you read i only said Samsung not HTC, i stated HTC only Love Live Tiles. However going forward into the future because Google was made at Samsung scale back on magazine UX. What i stated is that Going forward you will see Samsung giving the middle finger to Google and go ahead with either magazine UX or something else but regardless it will be Tiled based, that then creates pressure Apple to jump in and then that in turn creates pressure on Google who will then jump in, wait for it. Lets not go back on forth debating about the future, lets let time decide, You will see.

40. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Now let's put that in perspective to the competition: WP as a *WHOLE* pushed 10 million handsets. One lone Android vendor, LG, pushed 16.8 million. Not even going to say what Samsung or Apple pushed that quarter because then it gets really embarrassing. We hate Microsoft because of its shady business practices and horrid mobile OS. And the flat UI has been seen before Microsoft started using it. But Microsoft fanboys like you never admit that. You say you're not an MS fanboy and yet you're always here defending Microsoft and and trolling Google. You love to call Microsoft detractors haters but I guess you're a hater as well since you troll Google every chance you get. The hearts of fanboys like you are beyond shady.

56. Liveitup

Posts: 1798; Member since: Jan 07, 2014

No one is saying that Android as a whole does not outsell Windows Phone, the brand is more popular, it gets more promotion, thousands of devices etc. What im saying is that Windows Phone is growing. Smartphones will be around for a while the future is bright. There are also Android vendors who sold less than what Windows Phone did last quarter. Two sides to every Shady business practices i think you are mistaking MS for Google. Horrid mobile OS?, that just shows how much of a hypocrite you are, considering what android is doing now is largely influenced by WP. I don't troll Google i bring up Google as a comparison to show what you guys say is basically crap, i don't go to Googles stories constantly hating, where as you guys constantly bash MS and its products. Like i said the hearts of men who cant give credit but instead chooses to hate says a lot.

59. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Growing?? Going from 2.8% to 3% is a lateral move. And pull your skirt down. Everyone knows Microsoft is the king of shady business practices. For you to even think its not shows your inner fangirl shines bright. That reality distortion field must be in full effect. Material Design comes from Swiss Design. The same way Microsoft's design language does. Why is it so hard for you to admit that?? I'll tell you why: Because you're a Microsoft FANBOY. Thats why. What you do is worse. You troll Google on articles that have NOTHING to do with Google. On dam near every WP post. That last line you said describes you perfectly.

71. Liveitup

Posts: 1798; Member since: Jan 07, 2014

You can grow in sales but still have a low marketshare. Ive shown you examples above of examples of how Android rips Metro but hey you are the BIGGEST fanboy of them all so still you will deny it. Really everyone knows MS is king of shady business wow who is the Android fangirl always bashing MS, you. look it up dude. MS used to be the king now its Google.

72. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Thank you for admitting that Google followed Windows Phone into the land of Flat, at least you were honest about that.

14. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Many of the viruses etc that you speak of is found on Android. Do yourself a favor though look up the advantages of a closed sourced platform, you clearly have little idea of what it is about. MS didnt layoff 18,000 Nokia employees they layoff 18,000 MS/Nokia employees in acquisitions thats a normal thing, it happens. Perhaps what's more interesting is the fact that with even the layoffs MS is still the only company with over 100,000 employees. Apple around 80,000, Google around 55,000. Tell them especially Google to up there game when it comes to employees.

16. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

What does the number of employees have to do with the price of tea in China? 100,000 employees generates half the revenue of 80,000, which makes your argument moot.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.