Nokia MixRadio is spun off as a stand-alone streamer

Nokia MixRadio is spun off as a stand-alone streamer
Nokia MixRadio is a victim of Microsoft's recently announced paring of jobs. Despite being jettisoned from Microsoft, the stand-alone music streamer will still be found on Windows Phone handsets. But now a free-agent, the app could end up on an iOS or Android device. In other words, Nokia MixRadio is being spun off, something confirmed by the app's CEO, Jyrki Rosenberg. The executive has been meeting with potential investors in the U.S., Europe and Asia.

Back in 2011 when it was launched, the service was called Nokia Music. Nokia made the feature free when it began, hoping that it could attract consumers to Lumia devices. But in January 2013, Rosenberg introduced Nokia Music+. For $3.99 a month, users could get unlimited skips, and play an unlimited number of tunes offline without an internet connection. Additionally, the premium service featured a much higher quality of streaming music


With iOS and Android now in its sight, Nokia MixRadio does have some competition from other music streamers like Pandora. And of course, Apple's newly purchased Beats Music is also in that conversation. Rosenberg says that Microsoft is shifting its entertainment blueprint from using in-house content providers, to working with partners. So that has opened the door for Nokia MixRadio to go after users of other platforms besides Windows Phone. Sure, it's a dog-eats-dog business, but right now the app is running in 31 countries and has millions of users, which means that it has a solid footing from which it can expand.

source: The Guardian via Engadget

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20 Comments

1. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

It's great news that Nokia MixRadio is free of Microsoft. So many things that could have been wonderful die at Microsoft because the company is a moribund monopoly where the only thing employees can do that relieves the boredom is playing "game of thrones" for executive positions.

2. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Said the Android troll.

3. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

The fact that MS has a monopoly in the PC market is spit on the face Google and Apple, not MS. You're so called "best software company" Google couldn't come up a proper challenger to Windows. And now they're selling laptops with Chrome browsers for 400 odd dollars, thinking they can attract people from Windows. You're comment is a typical one from an ignorant, uninformed and fanboyish idiot. Don't comment BS just for thumbs ups. Give a good basis and backup for Microsoft being monopolistic and their employees apparently getting paid a lot for playing "game of thrones" at work. That's still better than those idiots at Google jamming in Android into any consumer product and calling it ''innovation''. What's next from Google? Google Condom? Doesn't the fact that Google refusing to provide their services on Windows, WP and BB10 show their monopolistic nature? Please donate your brains to someone who has a mental condition. They'd do a better job at using it than you.

11. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Being free of MS gives them opportunities (iOS and Android) that were previously not able to be pursued. Only question is whether they can provide a compelling value proposition to the iOS and Android communities. Music streaming business is getting a bit crowded of late.

15. corporateJP

Posts: 2458; Member since: Nov 28, 2009

The five guys that didn't get pink slips at MS that post on here (probably work in the Ball Washing Department) see no wrong in anything MS does (hence why they are still employed). I've learned to live with it. Statistics tell the truth...4%. And now, without Nokia (the REAL Nokia), their mobile OS will die a slow, painful death, worse than Windows Mobile did the first time.

18. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

And where do you work? Do you wash cars at Google? Do they give you free Android phones, and pay you an extra 10 dollars to troll on rival platforms on tech forums? Your name says Corporate, but there's absolutely nothing "corporate" or mature about your comments. Do this world a favor and keep your BS in your pants. And also let me know how MS's mobile OS is "dying'', since its competitors are all over its UI. Learn to live in the ACTUAL truth, the truth where WP is going nowhere, and is the fastest growing mobile OS on this planet. Don't know about the planet you come from though...

4. rihel_95

Posts: 305; Member since: Mar 21, 2012

Microsoft should have kept mixradio with them, as all big companies (read apple google) have already started to invest in music streaming service. MS may nt be interested now bt it would help them one day. Uts just like nokia took touchphones as a joke.

12. threed61

Posts: 259; Member since: May 27, 2011

Microsoft already has a music streaming service, Xbox music.

20. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

One that has access to 30million songs. one that lets you get your own music, put them into a library and now have access to them across all devices running windows. My desktop, tablet, pc, phone have access to over 4k songs which was not purchased from xbox music store. Though I do pay montly access, but that is minimal considering I add at least 2 albums a month to my collection.

5. jibraihimi

Posts: 801; Member since: Nov 29, 2011

I think Microsoft is doing big mistake over here, they are spinning off things which could have brought them good revenue, if they had polished the services on it, brought better user experience......... I think Satya is not a CEO type guy, he should have been left in research team, and Microsoft should have selected someone else as a CEO, or they should have urged Bill Gates to come back for few years........

6. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

What about Nokia music? I hope it makes to android... :)

8. sip1995

Posts: 1771; Member since: Feb 07, 2014

The app will be Pre-Loaded in all Windows Phones....

16. kaboom

Posts: 6; Member since: Jul 19, 2014

Could be unless Google fells like buying out mix radio from Microsoft

* Some comments have been hidden, because they don't meet the discussions rules.

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