Report: LG's next flagship might come earlier than expected


For the last few years, LG has been on a bit of a crusade, the objective of which is to make its flagship line achieve maximum popularity. The manufacturer has resorted to all sorts of unconventional approaches, from making the 2016 LG G5 modular, to releasing this year's G6 in March with the hopes of selling as many units as possible before the Galaxy S8 and other Android flagships managed to hit the shelves. 

A hot new report from South Korea now suggests that for next year, LG might be planning to take things even further. Apparently, the company is considering whether to move the launch of its top 2018 handset, tentatively called the G7, a couple of months earlier. Provided that the information is accurate, this would mean that we might see an announcement for the G7 as early as next January. 

The report also mentions that the same tactic will be employed for the high-end V30. Apparently, the phablet is set to break cover this August, which is one month earlier than the 2016 debut of its predecessor, the V20.

When reached out for a comment, a company spokesperson neither confirmed or denied these claims, stating that “Nothing has been decided on the launch schedule of the upcoming phones”

It's needless to say that this information should be taken with a big pinch of salt. However, given LG's history and current standing, these speculations kinda make sense. The manufacturer has shown that it can come up with some quality handsets, and we doubt that the firm considers its rather small share of the mobile market as satisfactory. 

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24 Comments

1. Myphoneisonfire

Posts: 403; Member since: Sep 05, 2016

Obviously they need to considering that no one is buying the G6.

9. sgodsell

Posts: 7042; Member since: Mar 16, 2013

From what I have seen the LG G6 is doing quite well 8n sales. It's certainly fast and smooth experience is definitely helping it as well. Plus that bezel less design is a great move for LG, just like the S8 did as well.

24. aBoss

Posts: 164; Member since: Sep 15, 2014

Yea sales are falling, I didnt buy it due to no removable battery. LG BRING REMOVABLE BATTERY BACK at least with the v30

2. STRANG3R

Posts: 234; Member since: Sep 24, 2015

The only reason g5 not selling is last year cpu and overpriced at launch and now it's falling very fast, it's very sad for early adopters

3. STRANG3R

Posts: 234; Member since: Sep 24, 2015

*G6 , and people need amoled now

10. sgodsell

Posts: 7042; Member since: Mar 16, 2013

I will agree that AMOLED is better than LCD. However the SD 821 was introduced in the Q4 2016, and it is very much still relevant today. As a matter of fact the first smartphone to use it was the Pixels. Which was also released at the end of 2016. The SD 821 has proven itself, especially when it comes to sustainable frame rates, like VR at 60 fps (sustainable). There is nothing more taxing than that.

4. Myphoneisonfire

Posts: 403; Member since: Sep 05, 2016

50% of the customers most probably wont know about the cpu and internal specs. First and foremost the company has a terrible reputation. The last truly good phone by LG was the G2. The V20 was good but a bohemoth in size and absolutely disgusting battery life.

15. TBomb

Posts: 1286; Member since: Dec 28, 2012

I guess the specs really need to appeal to the people who know their specs (like us) and the people selling the phones. If you are selling 2 of the same phones with the only difference being the CPU, you will probably recommend the better CPU version if I have no clue which one I want.

19. combatmedic870

Posts: 983; Member since: Sep 02, 2015

I loved the G2. I wished they would just make an updated version if that. They kind of did, the v34.

5. Cat97

Posts: 1805; Member since: Mar 02, 2017

The G5 is not selling because it's ugly and has poor build quality. But the G6 looks great and I think it sells quite well with the current discounts. I have my eyes on one...when it will reach around 300 EUR :)

6. ibend

Posts: 6747; Member since: Sep 30, 2014

it will be another stupid move if they rush it and skip SD836 for SD835...

8. g2a5b0e unregistered

You really have no idea what motivates most people to buy phones if you think those two processors will be the difference in whether or not this phone sells.

7. limona

Posts: 72; Member since: May 19, 2017

I hope LG would be back in the game. I really like the brand and some of its models.

13. TechGirl90 unregistered

Same here. :)

11. limona

Posts: 72; Member since: May 19, 2017

LG are bold to experiment, introduce some of the most useful features in the industry (button/fingerprint scanner on the back, double tap wake up screen, small bezels, etc), have OLED know-how and have strong relationship with google. I hope they would revive some of the disappearing old features like radio, IR blaster, removable battery (I would prefer water resistance), 3.5mm audio jack, etc.

12. TechGirl90 unregistered

I think LG should give the G6 a little more time to be in the Spotlight and unveil the V30 at IFA and the G7 at MWC, I think August for the V30 and January for the G7 is too early. They should at least wait and see if any issues that may occur with the LG G6, they can iron it out with their next Iteration. Rushing a Product never has a good outcome, Example: Samsung rushing the launch of the Note 7 just to hurry and get sales before Apple's iPhone 7/7 Plus Event. (This isn't me trolling, just an example of what happens when you rush a Product.) See the Pros and Cons of the Predecessor and focus on ironing out the Cons for the Successor before trying to quickly move over to the next Flagship. Other than that, I'm excited to see what LG brings with the V30 and G7, But IMO they shouldn't rush it IF THIS RUMOR IS TRUE.

20. Heisenberg

Posts: 367; Member since: Feb 11, 2015

You were making sense until u said Samsung rushed Note 7. Note 5 was released on an earlier date but nobody screams it was rushed

21. TechGirl90 unregistered

The statement I made concerning the Note 7 being rushed makes total sense, even Samsung Acknowledged this. https://www.theverge.com/2017/1/22/14353686/samsung-galaxy-note-7-recall-reason-report True that the Note 5 was released early in it's time but Samsung didn't change the deadline to expedite the launch of the Note 5 like they did with the Note 7 to compete against the iPhone 7/7Plus. The Note 5 was complete, the Note 7 was still underdeveloped during and after the Launch. If they gave it more time to iron out any potential issues during the Assembly Line, the Note 5's Successor would've been a success as well.

14. smguk

Posts: 86; Member since: Mar 18, 2014

I was thinking of buying a G6 maybe I should wait now. Although they better not screw over the UK again by leaving stuff out this time.

16. IronTech

Posts: 153; Member since: May 27, 2016

LG produces great devices, but people have no idea what they're buying.

17. Slytherin

Posts: 268; Member since: Mar 02, 2017

I thought the G6 looked very nice in black, but since LG decided not to include an audio DAC and WiFi charging in the UK, i just thought f**k that! Don't particularly like their icons and menu look tho. Shall be interesting to see what they come up with the V30. When i was in Carphone warehouse the other day the guy told me he'd never get an Lg, most brought back phone ever! Hope they reverse that trend with the G6. NOTE 8 is where my money is going this year!

18. ryq24

Posts: 874; Member since: Oct 17, 2011

Perhaps G6 not doing well.

22. Greenmule

Posts: 128; Member since: Apr 24, 2017

LG and the other android manufacturers leave it up to the carriers to sell their phone for them. Or, they let the buyer figure it out for themselves. LG needs to do a better job of actually *selling* their phone to the public and the media. There are very few things that *sell themselves* in this world. LG is responsible for differentiating their product and they do a poor job of it.

23. Greenmule

Posts: 128; Member since: Apr 24, 2017

When a company tries to *time* the introduction of a new product, they are giving deference to a competitor. Announce your new product when it is ready. Then tell me why your "flagship" is the best and why i should buy it. If the product is good, then it will sell. LG and some of these other android manufacturers need to stop being so chickensh1t!

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