Report: LG, Sony and Acer to focus on entry level and mid-range handsets

Report: LG, Sony and Acer to focus on entry level and mid-range handsets
According to a report out of Taipei, slowing sales of high-end smartphones has forced companies like LG, Sony Mobile and Acer to focus on the low-end to middle-range smartphone market. At MWC, Sony introduced its mid-range Sony Xperia M4 Aqua. The manufacturer's next flagship smartphone, the Sony Xperia Z4, will probably not see the light of day until the summer.

LG also chose not to introduce its new flagship, the LG G4, at MWC. During the beginning of the year, LG said it would wait until after the summer for the LG G4 announcement so that it could take the time to perfect the phone. For its part, Acer is said to be working on a series of entry-level handsets for the emerging markets. Some of them will be powered by Windows Phone and will take part in the update to Windows 10 for Mobile.

Not all high-end smartphones are suffering from sluggish sales. Apple sold a record 74.5 million units of the iPhone in the calendar fourth quarter. The surge in sales can be explained by the increase in the screen size on the iconic smartphone from 4-inches to the 4.7-inches seen on the Apple iPhone 6. The Apple iPhone 6 Plus phablet employs an even larger 5.5-inch screen. And one report says that Samsung has just scored record orders of 20 million units for the Samsung Galaxy S6 and Samsung Galaxy S6 edge. Both of Sammy's new models will be released next month.

source: DigiTimes

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