Report: LG, Sony and Acer to focus on entry level and mid-range handsets

Report: LG, Sony and Acer to focus on entry level and mid-range handsets
According to a report out of Taipei, slowing sales of high-end smartphones has forced companies like LG, Sony Mobile and Acer to focus on the low-end to middle-range smartphone market. At MWC, Sony introduced its mid-range Sony Xperia M4 Aqua. The manufacturer's next flagship smartphone, the Sony Xperia Z4, will probably not see the light of day until the summer.

LG also chose not to introduce its new flagship, the LG G4, at MWC. During the beginning of the year, LG said it would wait until after the summer for the LG G4 announcement so that it could take the time to perfect the phone. For its part, Acer is said to be working on a series of entry-level handsets for the emerging markets. Some of them will be powered by Windows Phone and will take part in the update to Windows 10 for Mobile.

Not all high-end smartphones are suffering from sluggish sales. Apple sold a record 74.5 million units of the iPhone in the calendar fourth quarter. The surge in sales can be explained by the increase in the screen size on the iconic smartphone from 4-inches to the 4.7-inches seen on the Apple iPhone 6. The Apple iPhone 6 Plus phablet employs an even larger 5.5-inch screen. And one report says that Samsung has just scored record orders of 20 million units for the Samsung Galaxy S6 and Samsung Galaxy S6 edge. Both of Sammy's new models will be released next month.

source: DigiTimes



1. arch_angel

Posts: 1651; Member since: Feb 20, 2015

good for sony because its there mid and entry level stuff thats killing them

5. TyrionLannister unregistered

I remember the time when Sony's mid-range was killer in 2012-13. They had the Xperia U, sola at the mid-range later joined by SP and ZR at the mid-high end. They have gone downhill since then. I hope that those days return.

7. kent-gaga

Posts: 609; Member since: Apr 10, 2012

so far the Xperia E4/e4g and the M4 Aqua are doing very well in terms of recognition compared to previous low-end and mid-range Xperias in the pass 2 years good hardware and now comes with great pricetag, Sony is going in the right direction again

21. LGisgood

Posts: 833; Member since: Jun 23, 2012

Xperia E4 has no chance to LG magna or Spirit

22. kent-gaga

Posts: 609; Member since: Apr 10, 2012

for those who think "LG is good" such as yourself but those are still minor in number with Sony's on the other hand a lot of people wants to use Sony but the only thing keep them from getting one is the pricy price which is now not a prob anymore with the E4 and the M4 Aqua

23. techperson211

Posts: 1280; Member since: Feb 27, 2014

Still looking forward to Z4 one thing I like about Japan is that technology never cease to amaze me. They're the top dog when it comes to innovation. I hate it when companies are being monopoly, innovation slows down prices goes up.

2. Kruze

Posts: 1285; Member since: Dec 30, 2014

Price it well, or else you will have no chance to stand against the Chinese manufacturers in the entry level market.

10. mixedfish

Posts: 1551; Member since: Nov 17, 2013

M4 Aqua is already a good start. Price is much lower than the M2.

12. Kruze

Posts: 1285; Member since: Dec 30, 2014

Yeah, their E4 is a good start as well. Glad to see they've learnt their lesson.

3. Tizen007

Posts: 575; Member since: Jan 07, 2014

So in the high end market its basically Apple vs Samsung now. Although personally think LG still has a chance at the high end market. If Samsung and Apple stops innovating from now on, the high end market will come to an end as the low end (price) Chinese manufacturers will take over. That's how technology becomes cheaper folks!

6. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

high end market will never come to an end. and that's for sure :) oopps apple innovating?

14. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

You're sure the high end market won't come to an end? The only thing that's certain is that nothing is certain. All it would take would be a huge financial, medical, food, or energy crisis, maybe even a world war, and things like high end techno gadgets becomes a triviality. People will focus on the essentials rather than luxury items. That's not to say that smart phones would go under, but people will most likely find they could get by with a midrange device and use the money they save for necessities. The reasons I could see that happening is that the difference in performance between midrange and flagship devices is measured in milliseconds to seconds, not minutes or anything. And the way things are going in the world, any of those scenarios are a possibility, or even two or three of those things happening.

4. CamaroSS

Posts: 173; Member since: Jul 24, 2012

LG G Flex 2 will be available next week. Why the heck would they announce another flagship G4 at MWC? They announced G3 in MAY last year. Get your sh*t together, PA!

11. romeo1

Posts: 814; Member since: Jan 06, 2012

The flex was never their flagship the g models are.

8. Af1rPA

Posts: 712; Member since: Jun 12, 2014

If it is designed to look like a flagship on the outside and has a quality camera then I wouldn't mind a cheap entry phone.

9. Cicero

Posts: 1115; Member since: Jan 22, 2014

On the Android high end side Samsung step up big. Good decision for them to stay out for awhile to settle down the market. Otherwise they will have no chance to compete with Sammy S6 and S6 Edge looking what Samsung put inside of those.

15. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

The only problem with that is they might not be able to get back to that level. Samsung is already dominant and they're struggling, if they leave the high end altogether, they might cede the upper level Android market to Samsung for good. I think it's fine if they want to focus on low to midrange devices, but that doesn't mean that they couldn't put out one flagship device per year. And when I say flagship, I mean just that. One device, no holds barred, all the boxes ticked. Rather than make a few flagships with different options, one device with all the options. Leave the varying options to the low/midrange devices. That's kind of what HTC did with their M7, 8, & 9, and then offered a Windows device using the same hardware.

13. B-power

Posts: 258; Member since: Feb 22, 2014

In time high end will become low end and a new class of high end devices will rise. Until the point where inovation isn't needed anymore. So everyone can buy a really good device.

17. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

That has happened already. This year's flagship is next year's midrange and the next year's low end device. But there will never be a point where innovation isn't needed. There's always a need to strive to do better and improve. If we didn't do that, we'd still be riding around in horse buggy's.


Posts: 202; Member since: Dec 08, 2012

Well, in many countries even two year old flagships are still expensive, enough to carry a higher midrange price tag.

16. dufis

Posts: 79; Member since: Jun 27, 2014

i need s6 mini active,4.5 screen fullhd,new exynos,3gb ram,20px rear camera,8 for selfies,water and dust proofing,3000mah batery.bluetooth apx,4k video + slow mo in 240fps

18. alexvv

Posts: 165; Member since: Oct 16, 2013

sony needs to decide. they change their opinion about where they should focus every a couple of months.

19. SonyPS4

Posts: 347; Member since: May 21, 2013

I dont agree. People who want cheap smartphone will look at chinese manufacturer which offer same price with high end spec.

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