Report: Home Depot picks the Apple iPhone 4S for 10,000 managers, to replace BlackBerry

Report: Home Depot picks the Apple iPhone 4S for 10,000 managers, to replace BlackBerry
The more things change, the more they stay the same. Home Depot is planning on replacing the company issued BlackBerry model used by managers and corporate workers with the Apple iPhone 4S. This is a double black-eye for BlackBerry because not only can we assume that the Apple iPhone 4S, an older model, beat out the new BlackBerry Z10 for the "job," it also is replacing the 'Berrys that are currently in use at Home Depot. The change has already started with the iPhone 4S being put in the hands of store managers and others at the corporate level. 10,000 handsets are involved in the switch.

The Apple iPhone 4S model will not yet replace the 60,000 rugged Motorola models used on the floor of the store by employees for POS, walkie-talkie and telephony operations. What will be replaced is the BlackBerry model owned by store managers at the 2,252 Home Depot retail units in the United States, Canada, China, and Mexico. The company is the fifth largest retailer in the world.

This is a bit of a setback for BlackBerry following the warm glow of its record setting launch of the BlackBerry Z10 in the U.K. and Canada last week. And even when things seemed bad for BlackBerry, there was a surprise ending. Back in December, the Immigration and Customs Enforcement agency (ICE), which had originally announced that its 17,600 members were switching to the Apple iPhone and dropping their current BlackBerry model in a $2.1 million deal for Apple, had decided to give BlackBerry one more try and test BlackBerry 10 this year. But alas, there seems to be no such reprieve for BlackBerry with Home Depot.

This has to be a disappointment to BlackBerry CEO Thorsten Heins who had hoped that the new BlackBerry 10 OS would allow it to  keep some of its current enterprise business while winning new jobs.

source: AppleInsider

Related phones

iPhone 4s
  • Display 3.5" 640 x 960 pixels
  • Camera 8 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 800 MHz
  • Storage 64 GB

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59 Comments

1. TheLibertine

Posts: 484; Member since: Jan 15, 2012

Well, yeah. Who doesn't go with the time, has to go with the time.

12. homedepot

Posts: 3; Member since: Feb 10, 2013

Home Depot WERE making a BIG mistake. They should opt for Android instead of Guarded Garden of Apple iOS. Nevertheless, congratulation to Home Depot employee for finally moving away from past.

50. theo14461 unregistered

We ran a test using Android Galaxy III 's and they didn't work. We ended up going with all iPhone 4S's that are currently filling our needs. Sorry Android

52. rcwfox2002

Posts: 41; Member since: Dec 20, 2011

Sounds like a dumb IT department.

54. Slammer

Posts: 1515; Member since: Jun 03, 2010

As a service provider for HD, they made the decision strictly on price. It had nothing to do with what Apple could do and Android couldn't. This adoption is preliminary and have very seriously considered Android due to the ability of NFC, Bluetooth transfer and the overall universal adaptation of the open platform. They also favor the larger screen offered by Android. HD has expressed that they are open to what will make it easier for their associates to create a better shopping experience while maintaining a link to corporate offices. So, while they have ditched Blackberry, they could also ditch Apple. John B.

23. MartyK

Posts: 1043; Member since: Apr 11, 2012

3.5 inch screen is the PAST!, they might as well grab the BB bold (or any other BB device) the screen size is the same.

25. tusshharish

Posts: 342; Member since: Oct 23, 2012

i will prefer note II for company works....

28. Ruckus

Posts: 286; Member since: Oct 20, 2011

First off the iPhone destroys any Blackberry and probably any future Blackberry. As for why not Android, it may have to do with security measures. The iPhone isn't as secure as Blackberry but far more secure than Android. Not to mention they maybe rolling out iOS apps for the Managers.

30. -box-

Posts: 3991; Member since: Jan 04, 2012

IOS is the least secure of the major 4 mobile OSes. The military uses Androids, the president of the US uses a BlackBerry, and several government agencies (NSA, FBI, CIA, and a few others) use a mix of BlackBerries, Androids, and Windows Phones. I'll grant that ios can be modified to be more secure than it is out of the box, but each software update Indies that work.

46. Ninetysix

Posts: 2946; Member since: Oct 08, 2012

41. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

How secure is iOS if almost every idevice got jailbroken last week?

44. Ruckus

Posts: 286; Member since: Oct 20, 2011

When the iPhone isn't Jailbroken it is far more secure than Android. Aslong as they aren't jailbreaking it, then it is far more secure than Android friend. You can argue but many techs have compared them and the majority believe ios to be more secure.

45. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Verizon Motorola locked bootloaders have never been defeated. Workarounds yes but not 100% cracked. It's the primary reason why I avoid Motorola phones.

55. gmracer1

Posts: 646; Member since: Dec 28, 2012

Verizon Motorola? Is that a new company? Never heard of it.

2. wendygarett unregistered

Home depot has made a smart decision to keep the company grow :)

4. nikenturd unregistered

Just go away.....shoooooo

5. wendygarett unregistered

Why turd? :(

29. Mxyzptlk unregistered

Going with the best brand on the market is a very smart decision.

31. imsickwithsmartphone

Posts: 153; Member since: Jan 28, 2013

GoAPPLE!!

37. Droiddoes unregistered

Agreed. Which is why their decision to go with iNovelties is baffling.

56. gmracer1

Posts: 646; Member since: Dec 28, 2012

Best brand, huh? Someone doesn't pay attention to the stock market ;-)

3. Jurdiales

Posts: 138; Member since: Oct 10, 2012

Well... even big companies can make mistakes.

9. ama3654

Posts: 295; Member since: Nov 27, 2012

Most of them will sell it and get their beautiful droids! with all the list of bugs and issues on IOS this company will go downhill

26. INF1N1TY

Posts: 14; Member since: Feb 06, 2013

Not trying to go against your claim, but a cell phone isn't going to bring a company downhill. And, Android has just about the same, if not more, bugs than iOS.

34. 14545

Posts: 1835; Member since: Nov 22, 2011

Ummmm, you're joking, right? Android as a platform, does not have more bugs than iOS. Not to mention, when was the last time iOS went though a new year worry free? If you want to point to a specific phone, then you might have a point. But as a whole ecosystem, android is far superior and secure. Heck, look at the encryption that moto uses? and I'm not even a moto fan. Your comment reeks of fanboy.

48. Tre-Nitty

Posts: 470; Member since: Nov 16, 2010

Yeah they are gonna sell their company owned phones and home depot is just gonna go for it. Dumbest comment ever!

13. homedepot

Posts: 3; Member since: Feb 10, 2013

AGREE. Home Depot using BB for far too long. They should change to android years ago.

6. gallitoking

Posts: 4721; Member since: May 17, 2011

I now became a Home Depot buyer

43. tedkord

Posts: 17198; Member since: Jun 17, 2009

Seriously. You'd make decision on where to buy just because they use the phone you like? Wow, thats sad. OK then, I'll stop buying from Home Depot and cancel you out. (Not really, just illustrating how pathetic that is)

7. TheMan

Posts: 494; Member since: Sep 21, 2012

From the post: "This is a double black-eye for BlackBerry because ...we [can] assume that the Apple iPhone 4S, an older model, beat out the new BlackBerry Z10" That's a very weak assumption and clearly you've never gone through a sourcing project. The bulk of the decision-making exercise would have taken place at a time when the new BB's were still in development. What manager would go with an unproven product, particularly given then-RIM's recent offerings? At least the 4S has a track record on which a manager could base a defensible decision.

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