BlackBerry CEO: Z10 debut in Canada has shattered records

BlackBerry CEO: Z10 debut in Canada has shattered records
No official numbers were offered, but Thorsten Heins, BlackBerry’s CEO offered up a brief statement Wednesday trumpeting a great launch of the new BlackBerry 10 handsets in Canada and the United Kingdom.

We have seen all sorts of conjecture about the meaning or source for the positive reception of BlackBerry 10. Some are saying that the Z10 is off to a better start than the Nokia Lumia 920, which is just starting to get caught up with demand. Others are saying that sell-out locations are the result of a low volume of devices being made available at retail locations.  However, it could also simply be that there was an impatiently waiting user base ready to receive BlackBerry 10 with open arms.

All things being equal, the simple explanation is usually the correct one. Mr. Heins said, “In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone. In fact, it was more than 50 percent better than any other launch day in our history in Canada. In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone."

Now, the fact that no hard numbers were noted is not really a surprise. In fact, it is a page out of the playbook (pun intended) of the competition. BlackBerry will likely have more solid figures in line with the Canadian and UK launches at its quarterly earnings report at the end of March, which will also roughly coincide with the release of the BlackBerry Z10 in the United States.

source: CIO



9. BillyG

Posts: 305; Member since: Sep 24, 2012

lol, only happen in canada, and maybe later also in india and indonesia.... other than that, nada.

8. Stoli89

Posts: 333; Member since: Jun 28, 2010

I suspect BB's delayed launches in key markets, relative to the official release, will hurt momentum with MWC literlally days away. If other competitors and release their updated portfolio's within a month of the BB10 roll could be bad for BB. Sure, pent up demand is very high at the moment. The big question is what comes after this thirst is quenched.

5. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

Im sure the results will be the same in South Africa, as Blackberry was voted by young people as the coolest brand of the year. For people like me living in South Africa and using an iPhone, I pay a lot, while a young person who is into social network will pay less due to BIS, Im sure they are waiting for the release of the new BB10 handsets.

6. realtrevor

Posts: 14; Member since: Dec 13, 2012

Yes you are correct, I am in SA as well, and I do not pay anything for my phone, my employer does, but I just like BlackBerry its not because of BIS only. With the release of the Z10 they now have a very competitive device, BB10 users will not be picked by other phone users.

7. chezy

Posts: 20; Member since: Dec 29, 2012

yeah a lot of ppl here in south Africa have blackberries i have one too but don't use it anymore. i have a Samsung but I'm waiting for the Z10 to launch here.

4. ramonleonjr62

Posts: 48; Member since: Oct 17, 2012

canada love their blackberry

10. BillyG

Posts: 305; Member since: Sep 24, 2012

blackberry : from n for canadians...

3. wendygarett unregistered

Blacksheep blacksheep everywhere :(

2. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I just hope those numbers hold up. If Blackberry 10 ends up being as good as it's been touted to be so far, and if it's reliable without a quarter ton of bugs like the Storm had, then we may see Blackberry snatch victory from the jaws of defeat once more.

1. thealphageek1

Posts: 942; Member since: Feb 02, 2013

Bravo, BlackBerry. Keep up the good work. I hope you do extremely well.

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