Report: Apple talking with carriers about $100 price jump for the Apple iPhone 6
Other analysts expect the carriers to fall into line with Apple's request. Pac Crest analyst Andy Hargreaves says that the Apple iPhone 6 could be priced at $299 with a carrier subsidy, $749 off-contract. And if Apple does release an iPhone phablet as expected, the price of that phone could be $100 more.
It might seem strange that Apple has to negotiate a price increase with the carriers, but apparently both sides need to approve any price changes based on long term contracts dealing with subsidies. And while it might seem odd to admit that consumers have been favoring lower priced, larger screened devices and then talk about hiking prices, Apple doesn't see itself as constrained by the pricing of rivals and considers its devices to be somewhat immune from the competition because of the Apple name.
source: BusinessInsider via SeekingAlpha