Last April, Apple admitted that what consumers wanted, they didn't have
Another interesting document that has been floating around since the beginning of the trial, is an email from Apple marketing head Phil Schiller to Apple's ad agency. In the letter, he praises Samsung's 2013 Super Bowl ad and writes, "I watched the Samsung pre-superbowl ad that launched today. It’s pretty good and I can’t help but think ‘these guys are feeling it’ (like an athlete who can’t miss because they are in a zone) while we struggle to nail a compelling brief on iPhone. That’s sad because we have much better products."
Samsung documents released for the patent trial also display some interesting information as well. For example, Samsung internal documents from 2008 say that trying to compete with the iPhone on hardware "is a loosing [sic] proposition for direct iPhone competition." A 2009 internal Samsung document said that the slide-to-unlock feature on the iPhone was more fun than the one on Samsung devices. Another memo the next year said that the very same "slide-to-unlock" tool was more reliable on the iPhone than on Samsung units.
The trial will resume later today.
source: Scribd via Recode, Engadget