Report: Android hits it big in China while iOS is in trouble in the U.S.

Report: Android hits it big in China while iOS is in trouble in the U.S.
Informa Telecoms is an analytics firm that grabs market intelligence, computes statistics, and tries to make sense out of the whole thing. According to the firm, an amazing two-thirds of all handsets sold in China this year have been powered by Android. At the same time, one out of every three Android devices sold in 2012 was sold in China. That compares to 11% of all Android sales taking place in the U.S.

Those numbers sound amazing, but they need to be adjusted a bit since 41% of those Chinese Android sales were models that did not use an "authentic" build of Google's open source OS and in fact, did not have Google services. Taking those phones out of the picture means that China still accounted for 20% of Android sales in 2012. Quite impressive, still.

The fastest growing smartphone market is China with an 85% year-over-year gain, led by demand for Android models. The Apple iPhone has a 5% market share in the country while Windows Phone accounts for 1%. The Apple iPhone 5 launched in China this past Friday, selling 2 million units over the launch weekend which was the best launch all-time of Apple's smartphone in the country. Not only did Apple institute a new pre-ordering process in China, but for the first time the device is available on two carriers instead of just one.

Apple will need to develop a model for China's TD-LTE or else lose market share in the country. The world's largest carrier, China Mobile, has been unable to sell the iPhone because of its proprietary 3G network. It is hoped that the operator's build out of TD-LTE in 2013 will allow China Mobile to offer the Apple iPhone next year. Meanwhile, Informa sees Microsoft doubling its share in 2013 to 2% of China's mobile phone market.

Turning to the U.S., Informa says that if Apple doesn't update iOS, it risks losing even more sales to high-end Android models. Malik Saadi, principal analyst at Informa Telecoms & Media, says that next year 50% of all mobile phones sold in the United States will be flavored by Android. The report says that Apple could be forced to cut margins to keep market share, which is econo-talk for "Apple must cut the price of the Apple iPhone 5 or else risk losing more business." The report also says that even the most diehard Apple fan is becoming disillusioned with the aging iOS and forecasts U.S. sales of 34 million units of the Apple iPhone in 2013, down from 35.5 million units this year. Windows Phone is estimated to grab 6.5% of the U.S. market next year as HTC and Nokia improve marketing and take advantage of closer relationships with U.S. carriers.

By 2015, Android will control 50% of the global market, according to Informa. But Android will peak or decline in 2016, says the report, thanks to "more aggressive penetration of the alternative OSs, most notably Windows Phone," said Saadi. He pointed out how strong the global smartphone market is, estimating sales of 786 million units, up 45% from last year. And yes, that figure includes those Android phones in China that were not authentic.


source: Informa via AndroidCentral

FEATURED VIDEO

52 Comments

59. speckledapple

Posts: 902; Member since: Sep 29, 2011

I think we might end up seeing os interface changes with iOS with the recent changes in management.

54. lzsbleach

Posts: 155; Member since: May 20, 2012

I dont really think apple cares about market share; their more geared towards profits. So if they lose market share but still manage to keep a good percentage of market share, like 10 to 15%, they will still be good because they get so much off of one Iphone. But if google continues to get more advance and apple remains stagnant, thats where you might see apple becoming like black berry or Nokia.

62. jroc74

Posts: 6023; Member since: Dec 30, 2010

I agree. But at one time Apple did care enough about it to mention it at their annual product release conferences. They dont really mention it anymore now....lol.

51. ibap

Posts: 873; Member since: Sep 09, 2009

Apple will respond by suing everyone in sight.

46. jroc74

Posts: 6023; Member since: Dec 30, 2010

So an analyst is predicting Android market share dropping due to WP, not the iPhone. Android is dominating so much right now.....feels really good that I backed the underdog back in 2010. WP is the new underdog now.....I do root for the under dogs, so good luck WP. Apple is really gonna have to change the UI on iOS so it can seem fresh, new, different. They did it with OS X, that seemed to work out fine, what are they scared of?

48. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

"...what are they scared of?" Change? Upgrading the iOS UI to be competitive with JB and WP8 would be like turning the OS inside-out. Additionally, there would likely be a requirement for dramatic increase in hardware specs, all of which would send costs northward. Apple is caught in a bind where they are seeing diminishing returns for their stale premier platform. Kind of where RIM was around 2009 or 2010 timeframe.

50. redmd

Posts: 1970; Member since: Oct 26, 2011

I also root for underdogs. but when I used WP, I did not last 10 minutes. maybe it needs a major major overhaul.

43. rajagopalan.k

Posts: 35; Member since: Dec 17, 2012

"......that even the most diehard Apple fan is becoming disillusioned......" dis illutioned?

42. rusticguy

Posts: 2828; Member since: Aug 11, 2012

I have been saying this ... Apple will have to respond to "Market Needs" to stay in market else they would be another Nokia / RIM

26. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Oh, we're losing marketshare? MORE LAWSUITS SO PEOPLE KNOW WE WERE THE FIRST TO MAKE A PROPER SMARTPHONE!

28. -box-

Posts: 3991; Member since: Jan 04, 2012

Not first, just more well-known.

24. iMacCEO

Posts: 20; Member since: Dec 17, 2012

yeah no for sure for people like you..!! if the numbers were for android then you would have definitely agreed. but how can i convince you..?? you are apple hater..!! Dude again i am saying dislike the product but respect the company..!!

34. bvalde09

Posts: 191; Member since: Nov 22, 2011

Im a former apple user. The ecosystem at some point was great. gaming, email it was all in one place. But you have to admit that its the same IOS no matter how you look at it over the years. I would say that if they dont change the face of IOS they will start to loose some customers (myself for instance) Do you remember Microsoft Windows Mobile 6.5? It was horrible. Windows Phones are way more better than it was, because they change "everything". I have used Android, Windows and IOS and I rather stay with the first two as I feel I could see something new on each major upgrade they do.

39. iDroidWin

Posts: 117; Member since: Dec 07, 2012

For me its other way round. I can respect the product, but not the company. That is the reason I even hate to touch the iPad at my home. I know when it comes to Tablets (not smartphone), Apple is best, in performance and ecosystem, not in features. But sorry, I will go with Nexus 10.

47. jroc74

Posts: 6023; Member since: Dec 30, 2010

I dislike the product, and might hate the company. I take that back....I might actually like the iPhone and iPad. But I seriously dislike Apple as a company. Business practices, strageties.....it was the reason I didnt get an iPhone in 2010. I was on Verizon. I wanted a phone with a physical keyboard.... Thats 2 strikes against Apple. Fast forward to now and its too late. Android offered everything I wanted, Verizon had what I wanted in 2010.

52. Aeires unregistered

Draconian companies that use lawsuits to block devices based upon generic shapes and designs deserve no respect. EVER.

58. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

I respected the just the original iPhone, but hard to respect the company. I gave Steve Jobs props, but I dislike him. I liked the iPhone 4, but too bad it didn't impress me enough. True Apple hater would be Sniggly and he's proud of it.

10. iMacCEO

Posts: 20; Member since: Dec 17, 2012

how can be ios in trouble..?? there are over 200 MILLION ios6 devices out there..!! i know it needs some improvement...but it is one of the most finest mobile and tablet platform with best apps and better apple ecosystem..!!

17. -box-

Posts: 3991; Member since: Jan 04, 2012

I'll keep this simple: Because it is rubbish. No, there aren't. Yes, it does. No, no, no, and no.

57. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

Less market share = less phones sold. Less phones sold = less money... Less money will eventually lead to no money, then lose money... So yes... in trouble it will be.

8. shinywindow unregistered

Windowa phone is soooooo boring. Totally for grannys.

21. iMacCEO

Posts: 20; Member since: Dec 17, 2012

did you use it or you are just commenting..?? which handset..?? because i think nokia+wp8=kinda cool..!!

7. iMacCEO

Posts: 20; Member since: Dec 17, 2012

hope jony ive will come up with improved UI...!!

6. Hammerfest

Posts: 384; Member since: May 12, 2012

I tried WP... I really did... The UI however is for those who use the phone for SIMPLE things... It honestly reminded me of an LG FEATURE PHONE I had years ago... the only difference is its all screen, not flip and you can touch it! Otherwise, the big blocky display, scrolling, and inability to customize make it just that... Windows Phone = Feature Phone... ADVANCED!

15. -box-

Posts: 3991; Member since: Jan 04, 2012

You obviously didn't try hard enough. There's lots of customization options, and even more with WP8. I agree the UI is somewhat simplistic, but it is extremely clever and intuitive; it doesn't need to be complex to accomplish the same goal. WP is a true smartphone, whereas ios is a feature phone with WiFi and apps. In short, it works for mist users, and those that want more tweaking can hack it, or go with Android, Sailfish, or Symbian.

25. D.Aceveda

Posts: 456; Member since: Jun 30, 2012

Being able to change placement and the color of the tiles inside Windows Phone. Truly a revolution in OS customization. Really. You must not have tried hard enough @Hammerfest

35. wendygarett unregistered

Some people doesn't appreciate the beauty of simplistic... I understand you box, I love simplistic, so that I won't felt pressure on using it... Yes customization is good, but it's not a deal breaker... I seldom customize phone actually, since I'm a lazy busy guy... I hope android user understands that...

45. dmakun

Posts: 382; Member since: Jun 06, 2011

Are you a guy??

56. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

DUH...!

38. iDroidWin

Posts: 117; Member since: Dec 07, 2012

I would love to try symbian again. I read about it and realised I knew nothing about it. But no good phone with capacitive touch screen.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless