Report: Android hits it big in China while iOS is in trouble in the U.S.

Report: Android hits it big in China while iOS is in trouble in the U.S.
Informa Telecoms is an analytics firm that grabs market intelligence, computes statistics, and tries to make sense out of the whole thing. According to the firm, an amazing two-thirds of all handsets sold in China this year have been powered by Android. At the same time, one out of every three Android devices sold in 2012 was sold in China. That compares to 11% of all Android sales taking place in the U.S.

Those numbers sound amazing, but they need to be adjusted a bit since 41% of those Chinese Android sales were models that did not use an "authentic" build of Google's open source OS and in fact, did not have Google services. Taking those phones out of the picture means that China still accounted for 20% of Android sales in 2012. Quite impressive, still.

The fastest growing smartphone market is China with an 85% year-over-year gain, led by demand for Android models. The Apple iPhone has a 5% market share in the country while Windows Phone accounts for 1%. The Apple iPhone 5 launched in China this past Friday, selling 2 million units over the launch weekend which was the best launch all-time of Apple's smartphone in the country. Not only did Apple institute a new pre-ordering process in China, but for the first time the device is available on two carriers instead of just one.

Apple will need to develop a model for China's TD-LTE or else lose market share in the country. The world's largest carrier, China Mobile, has been unable to sell the iPhone because of its proprietary 3G network. It is hoped that the operator's build out of TD-LTE in 2013 will allow China Mobile to offer the Apple iPhone next year. Meanwhile, Informa sees Microsoft doubling its share in 2013 to 2% of China's mobile phone market.

Turning to the U.S., Informa says that if Apple doesn't update iOS, it risks losing even more sales to high-end Android models. Malik Saadi, principal analyst at Informa Telecoms & Media, says that next year 50% of all mobile phones sold in the United States will be flavored by Android. The report says that Apple could be forced to cut margins to keep market share, which is econo-talk for "Apple must cut the price of the Apple iPhone 5 or else risk losing more business." The report also says that even the most diehard Apple fan is becoming disillusioned with the aging iOS and forecasts U.S. sales of 34 million units of the Apple iPhone in 2013, down from 35.5 million units this year. Windows Phone is estimated to grab 6.5% of the U.S. market next year as HTC and Nokia improve marketing and take advantage of closer relationships with U.S. carriers.

By 2015, Android will control 50% of the global market, according to Informa. But Android will peak or decline in 2016, says the report, thanks to "more aggressive penetration of the alternative OSs, most notably Windows Phone," said Saadi. He pointed out how strong the global smartphone market is, estimating sales of 786 million units, up 45% from last year. And yes, that figure includes those Android phones in China that were not authentic.

source: Informa via AndroidCentral



1. wendygarett unregistered

I make sure I carry both :) ios and android :) but will consider to pick wp soon and also bb10 :)

2. eDiesel

Posts: 142; Member since: Mar 17, 2012

And I thought I had a problem.

11. -box-

Posts: 3991; Member since: Jan 04, 2012

If China is the "litmus test" for the industry, it just proves how bad a shape apple is in, as well as how Android and Windows Phone are the true leaders in the industry in the eyes of consumers.

14. iMacCEO

Posts: 20; Member since: Dec 17, 2012

well another one apple hater..!! what can we expect else..!! dude hate the product if you don't like but respect the company ..!! Apple is not forcing you to buy their products..!! It's your choice finally ..!!

19. -box-

Posts: 3991; Member since: Jan 04, 2012

Oh, I am well aware of that. I stopped using apple junk in the late '90s when you were probably still in diapers. They're not innovative, they continue to abuse human rights in their partners' factories, their devices are still cheaply-made fragile overpriced trash, ios is a glorified feature phone OS, OSX is about 5 years out of date, and apple cannot innovate anything on its own, and relies on its partners to come up with its best features (Sony camera, Samsung mobile processors, Intel desktop processors, Sharp, LG, and Samsung screens, Sony's Display Port etc). Not to mention apple's refusal to pay taxes or invest in the US (eventually bringing one mac line to the US is a token gesture at best). So yes, my money goes to GOOD useful companies who make stuff I actually respect, like, and want.

23. iMacCEO

Posts: 20; Member since: Dec 17, 2012

as i already said...!! what can we expect anything else from people like you..!! :-D

27. kach22

Posts: 153; Member since: Nov 04, 2011

Sorry iMac. I do not hate apple products. They are pretty good at what they are aimed at. But i couldn't help hating Apple because of their policy, for creating a false sense of elitism by adding heavy price for common features, for claiming IP rights of features with the sole intention of suing other companies (most of which is bought with their heavy profit) and finally to show excessive arrogance when it comes to flaw in their products (remember antennagate).

33. willard12 unregistered

The reason he has a choice is because Apple has lost just enough lawsuits so that his device hasn't been banned. Though Apple isn't forcing him to buy their products, it's not from the lack of trying.

12. iMacCEO

Posts: 20; Member since: Dec 17, 2012

are you confused wendy..??

13. wendygarett unregistered

No I love tech, problem?

16. iMacCEO

Posts: 20; Member since: Dec 17, 2012

no problem...i thought you might be confused beacuse you are buying all devices..!! CONFIRMED..!!

22. -box-

Posts: 3991; Member since: Jan 04, 2012

I think that is called having an eclectic taste.

29. kach22

Posts: 153; Member since: Nov 04, 2011

Dear Wendy, I admire your boldness and openness to admit your love for quality tech products be it apple, android or others. I see no problems in that and I hope you continue to love these as before and continue to ignore what others say about you. It's your life after all.

30. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

i carry 2 androids and a ipod touch ......

32. wendygarett unregistered

I also recommend some android user to pick iPod touch instead, in order to learn ios... But i'll make sure they won't throw away their android, unless they are truly really satisfied ios...

36. Rocksteady unregistered

first time I give Wendy a thumbs up, always hated your comments, but it's good to see you write something that I enjoyed reading. Have a nice day.

37. wendygarett unregistered

Thank you :) and here's yours

40. a_tumiwa

Posts: 393; Member since: Mar 16, 2012

hey, why not consider to pick Symbian? it`s not dead yet!! ... just kidding

41. wendygarett unregistered

I had, but gave it to my mom :p

60. MC1123

Posts: 1256; Member since: Nov 12, 2012

agree!!!! i love to carryt all my devices with all carriers! :)

3. ray77

Posts: 126; Member since: Nov 17, 2012

good for android

44. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Apple may be seeing market saturation in the U.S. If so, expect further downward pressure on Apple's share price.

6. Hammerfest

Posts: 384; Member since: May 12, 2012

I tried WP... I really did... The UI however is for those who use the phone for SIMPLE things... It honestly reminded me of an LG FEATURE PHONE I had years ago... the only difference is its all screen, not flip and you can touch it! Otherwise, the big blocky display, scrolling, and inability to customize make it just that... Windows Phone = Feature Phone... ADVANCED!

15. -box-

Posts: 3991; Member since: Jan 04, 2012

You obviously didn't try hard enough. There's lots of customization options, and even more with WP8. I agree the UI is somewhat simplistic, but it is extremely clever and intuitive; it doesn't need to be complex to accomplish the same goal. WP is a true smartphone, whereas ios is a feature phone with WiFi and apps. In short, it works for mist users, and those that want more tweaking can hack it, or go with Android, Sailfish, or Symbian.

25. D.Aceveda

Posts: 432; Member since: Jun 30, 2012

Being able to change placement and the color of the tiles inside Windows Phone. Truly a revolution in OS customization. Really. You must not have tried hard enough @Hammerfest

35. wendygarett unregistered

Some people doesn't appreciate the beauty of simplistic... I understand you box, I love simplistic, so that I won't felt pressure on using it... Yes customization is good, but it's not a deal breaker... I seldom customize phone actually, since I'm a lazy busy guy... I hope android user understands that...

45. dmakun

Posts: 382; Member since: Jun 06, 2011

Are you a guy??

56. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012


38. iDroidWin

Posts: 117; Member since: Dec 07, 2012

I would love to try symbian again. I read about it and realised I knew nothing about it. But no good phone with capacitive touch screen.

7. iMacCEO

Posts: 20; Member since: Dec 17, 2012

hope jony ive will come up with improved UI...!!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.