RIM's Heins: iOS is a downsized PC platform, BB 10 is true mobile computing
posted by Alan F. / Nov 15, 2012, 8:42 PM
The BlackBerry Storm fiasco occurred under a fairly weak leadership that suffered from a lack of vision and couldn't embrace the touchscreen era that was thrust upon them by the launch of the OG Apple iPhone. But Heins believes that the role is now reversed and that the upcoming BlackBerry 10 is ahead of iOS. He calls iOS a downsized PC operating system compared to BlackBerry 10 which Heins describes as a "true mobile computing platform".
The RIM executive says that carriers are glad to see RIM being competitive again. He adds that you can't be a global leader in the industry without being strong in North America. Heins believes that BlackBerry will get support from U.S. carriers who are looking to offer more than just two strong platforms. He notes that Android is dominated by Samsung and sees the Korean company becoming the strongest player in the Windows Phone 8 market. Heins adds that other manufacturers can't compete with Samsung because of the latter's ability to source in-house, and even purchase displays from "corporate siblings". Carrier support will be one of the things Heins will be counting on to make BlackBerry 10 a success in the U.S. and Canada.
Heins was criticized for aiming low with his comment that "we have a clear shot at being number three," behind iOS and Android. But Heins said that he had to be truthful. "Make no mistake, my aspiration is to win,” he said Thursday. "But I can’t sit here in front of investors and partners and say we will be number one." For those who have followed RIM for years, this is a refreshing change from the often outlandish statements made by the old regime, which had a problem with denial.
Where Heins has done his job is with getting everyone interested in seeing what BlackBerry10 is all about. There is anticipation for a BlackBerry device for the first time since the failed BlackBerry Storm launch. And for the first time in years, there is the sense that RIM is actually listening to the marketplace. Consider the specs for an device rumored to be RIM's first high-end BlackBerry 10 model, called the BlackBerry Aristo. Rumored to have a 4.65 inch screen with 720 x 1280 resolution, a quad-core 1.5GHz Qualcomm Snapdragon S4 Pro APQ8064, LTE connectivity, and 2GB of RAM, these are undeniably high-end specs that would match-up nicely with the current high-tech models now in the market.
Posts: 20; Member since: Jul 03, 2012
Looking forward to seeing what RIM has come up with in terms of hardware/software integration. Hopefully they will have made those extra months count for something!
posted on Nov 15, 2012, 8:54 PM 10
Posts: 3991; Member since: Jan 04, 2012
Agreed! It's good to have alternate players! That said, ios isn't a downsized platform, it's a media player platform with a bunch of apps. It may be based on desktop code but it is closer to a graphing calculator than it is to a desktop.
posted on Nov 15, 2012, 11:06 PM 5
Talk is cheap. Show us what you have
posted on Nov 15, 2012, 9:04 PM 4
uhhh.......they will :)..... envy is poison.......watch what you drink
posted on Nov 15, 2012, 11:42 PM 3
Posts: 430; Member since: Apr 06, 2012
RIM has spent years of funding and researching on the BB10 OS. Talk is cheap is right- you should make an OS by yourself and some other geeks.
posted on Nov 16, 2012, 1:13 AM 1
Posts: 143; Member since: Apr 26, 2012
I feel like RIM is only talking big but not doing anything. They keep bashing out iOS and Android. I am by no means defending iOS but hey at least the company is making billions and Android is moving ahead faster than anyone. But where is RIM??? They basically have no market share. Even if they come out with some crazy feature id think every ios and Android user wil convert to blackberry. They are just too late!!
posted on Nov 15, 2012, 9:05 PM 1
If they come up with some unique feature (software side) an android dev will just create it for us to sideload... Really hard to out-feature open source
posted on Nov 15, 2012, 10:19 PM 2
Posts: 14; Member since: Mar 28, 2012
Open source? LOL. If you believe that, you're as much a drone to the lies of g00gle as the i-sheep that think the latest i-phone is innovative. Try mer, or nemo or Jolla if you want REAL open source.
posted on Nov 16, 2012, 4:02 AM 0
As much as I'm anxiously wanna experience the bb10, it will never change the fact that ios is better than bbos when it come to APPS
posted on Nov 15, 2012, 9:06 PM 1
You know that before BB10 is revealed?
posted on Nov 15, 2012, 10:04 PM 8
Posts: 3991; Member since: Jan 04, 2012
BB10 is supposed to have access to Android apps, hence giving it as many or more apps than ios.
posted on Nov 15, 2012, 11:07 PM 5
Posts: 507; Member since: Apr 22, 2011
I'm sorry but BB will fail. WP's will take 3rd - BB Must complete with MS over 3rd not apple - MS Is too big to fail ATM - In every battle there must be a loser - Every big moblie OS is better than iOS but iOS is easy to understand and simple. - BB waited too long release New hardware/software to keep up with the other OS - Nothing really stands out in BB OS
posted on Nov 15, 2012, 10:12 PM 1
Posts: 187; Member since: Apr 13, 2012
Well I shall be rooting for them and hope they survive. Competition is always good and without it there's stagnation.
posted on Nov 15, 2012, 11:20 PM 8
Posts: 102; Member since: Nov 14, 2012
Here's a link to a 14 minute live demo of some of the new features of the BlackBerry 10: youtube.com/watch?v=tzxQ2YUjk50 Feel free to weigh-in by giving a thumbs up "or" down whether or not you're liking what you see so far.
posted on Nov 15, 2012, 10:22 PM 3
Posts: 6023; Member since: Dec 30, 2010
Just watched it... nice. Like the lock screen, like how you put the phone to sleep, like the notification features. I want that alarm clock on Android yesterday. Real easy to set alarms with that. I might need to read up on BB 10 some more.... I like Android...but I am a Motorola fan because so far their phones work the best as phones. I always heard good things about BB and reception. I could leave Android for BB if I get better reception. Maybe. Android apps being available on BB might help sway me. The UI seemed nice and smooth too. So now I am rooting for WP and BB....lol.
posted on Nov 16, 2012, 12:20 AM 0
Whatever, all companies should bring products to consumers a day or two after the announcement. Period.
posted on Nov 16, 2012, 12:53 AM 0
Posts: 1256; Member since: Nov 12, 2012
no need to rush!! and remember RIM dont have that much money! and even Microsoft's WP8 wasnt that rush (rush to be seen in the public but not rush in the market) and besides they need to make their "ECOSYSTEM" big, coz that what matters now in this world... a sad truth! so they need devs and apps for their BB10! but this isnt a pain for devs... all they need to do in their apps to work onBB10 is just copy and paste! no rewriting needed! only some few tweaks and then its done!
posted on Nov 16, 2012, 1:10 AM 0
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