RIM CEO uses the Samsung Galaxy S III for a second phone

RIM CEO uses the Samsung Galaxy S III for a second phone
We'll admit that at first, when we heard that RIM CEO Thorsten Heins has a Samsung Galaxy S III for his second phone, we thought that here is someone without confidence in his own products. But after reading the interview that the executive did with CIO, and thinking about some of the dismissive comments that the previous regime made about BlackBerry's competition, we started to realize that this was actually a good thing for RIM fans.

While Mr. Heins currently uses the Samsung Galaxy S III so that he can "stay educated about the market," he says that he used to own an Apple iPhone  so that he could "understand touch devices at the entry level". Heins says that he changes his second phone on a regular basis. And while there are probably a ton of jokes that you could use in this situation, think about to the isolationist regime of Mike Lazaridis and Jim Balsillie. Just reading some of the comments that have been attributed to the co-CEOs just as the Apple iPhone was first hitting the market made it pretty clear that neither of them had taken the time to examine the device.

Imagine how different the history of RIM would be had Balsillie and Lazaridis done what Heins is doing. Would the BlackBerry Storm have launched at all had RIM understood the dynamics of the Apple iPhone and the touchscreen market at that time? If we do disagree with the current CEO, it is with his opinion that missing out on the change from 3G to 4G LTE was what did RIM in. We would suggest that the writing was already on the wall by November 2008 when the rushed launch of the 'half-baked' Storm showed that there was a whole new consumer segment to the smartphone business, led by the Apple iPhone, that the Canadian manufacturer was missing. The good news is that the CEO seems hell-bent on keeping BlackBerry 10 under wraps until it is absolutely ready to be launched.

Judging from the response, positive feedback and excitement that occurred when some of BlackBerry 10 was introduced during May's BlackBerry World, there is a large part of the smartphone community that is dying to see the rest of BlackBerry 10 and hopes that RIM lasts until the new handsets are rolled out. With someone at the top that sees what the public wants and is buying, there is a good chance that this time, RIM will get it right.

source: CIO via AndroidCentral

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46 Comments

1. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

That must be plan "b" RIM will just start selling Samsung phones.....

18. som

Posts: 768; Member since: Nov 10, 2009

RIM CEO love Android Apps and he picked the King of Android phone Galaxy S3 instead of HTC ONE.

21. jove39

Posts: 2147; Member since: Oct 18, 2011

For international ver of s3...sure it's king...but if you compare s4 based one x and s3 then I find one x better!

23. Otterbox

Posts: 71; Member since: Jun 27, 2012

King of ripping off ideas.

30. MistB

Posts: 581; Member since: Jul 07, 2012

Just what ideas did Samsung ''rip'' off? Stop using cliched and generalisation arguments based upon what other fanboys of certain brands say, if you're referring to Siri, newsflash, that was NOT apple's invention but bought from Apple's obscene wealth. All that overhyped company does is buy 3rd party software and components, manufacture it outside the US and brand it as their own through hyped marketing.

32. ph00ny

Posts: 2050; Member since: May 26, 2011

Since samsung actually builds the SoC in Texas, does that count for some of apple being made in US?

33. MistB

Posts: 581; Member since: Jul 07, 2012

That's Samsung making the SoC, not Apple.

38. cepcamba

Posts: 717; Member since: Feb 27, 2012

Nope, just like Nokia, their "Plan B" is Android.

2. tedkord

Posts: 17397; Member since: Jun 17, 2009

Entry level. Haha.

6. parkwaydr

Posts: 572; Member since: Sep 07, 2011

I was hoping I wasn't the only one who caught that.

14. arsenaljimenez

Posts: 198; Member since: May 03, 2012

hahah the truth, nothing more than the truth :P

24. Otterbox

Posts: 71; Member since: Jun 27, 2012

Yet his company is on the brink of collapse while Apple continues to grow. Entry level jealously.

3. AhmadAlsayegh

Posts: 326; Member since: Jul 18, 2011

Keep you friends close and your enemies closer

11. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Or never shift your eyes from your enemy! :)

4. ivanko34

Posts: 617; Member since: Sep 04, 2011

I wish RIM will recover and get big again

43. bayusuputra

Posts: 963; Member since: Feb 12, 2012

yes, would love to see RIM, WP and Android at the top.. Now it's only WP and Android..

46. downphoenix

Posts: 3165; Member since: Jun 19, 2010

and yet sales, still to this day, say otherwise. WP isnt on top. Not even close. RIM still outselling it despite their financial woes.

5. Muhannad

Posts: 455; Member since: Sep 20, 2011

I wanna know if Elop used a Symbian phone before the Nokia N9, the same for HTC's CEO if he can cope with bad battery life on his products. Actually, this applies to any manufacturer doing poorly in the smartphone market.

7. Otterbox

Posts: 71; Member since: Jun 27, 2012

I hope it doesn't explode in excitement.

17. SleepingOz unregistered

Don't worry, it's not an iphone. Also I doubt he's stupid enough to put it in a microwave.

25. Otterbox

Posts: 71; Member since: Jun 27, 2012

Well let's see if he can get a signal on his shiny new device while he's waiting to be saved from the sinking ship of the SS RIM.

28. tedkord

Posts: 17397; Member since: Jun 17, 2009

Don't worry. The SGSIII can't be held wrong.

31. MistB

Posts: 581; Member since: Jul 07, 2012

What a gullible fool, believing a random twat who set out to give a company a bad name. Newsflash, it was made up, jackass. Unlike Antennae gate.

19. GellerDoesDallas

Posts: 50; Member since: Mar 26, 2012

Haha SleepingOz shut your ass up ibot

8. HouTexan

Posts: 461; Member since: Jan 08, 2012

{"he says that he used to own an Apple iPhone so that he could "understand touch devices at the entry level".} lol

9. parkwaydr

Posts: 572; Member since: Sep 07, 2011

Well at least rim now has a CEO that understands market trends.

10. iExplode

Posts: 4; Member since: Jul 09, 2012

Lol,for the record the only phone explode in excitement are iphones. S3 wont explode unless u microwave it.

12. DKMDROID

Posts: 103; Member since: Aug 09, 2011

lol experiencing touchscreens on an iPhone as entry level?? who is he kidding???? i think he should be talking about the crap touch handsets they made recently like that,besides he shouldnt be carrying around a S3 unless hes just really good at lying

44. bayusuputra

Posts: 963; Member since: Feb 12, 2012

it's true.. nowadays, iPhone is the entry level touch experience with a high end price.. just that they tried to come up with the same entry level biz touchscreen phone but fall a little short..

13. qwertypoor

Posts: 72; Member since: Jun 09, 2012

Pretty sure every ceo has the competitions phone well a smart one anyway no big deal

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