RIM's Balsillie says to expect buggy handsets out of the box

RIM's Balsillie says to expect buggy handsets out of the box
You have followed the development of this exciting new cellphone. You scanned the internet everyday, looking for any tidbit of news. Finally, some spy shots of this new device are spotted, a release date is announced and you start planning, working out the logistics involved in exchanging your current phone for this exciting new one. It is all you can talk about, and your friends and loved ones are concerned about your sanity. The day arrives and after waiting in line for hours, you get your trembling hands on this gleaming, new device. You run home, open the box, and...glitches, bugs, confusion. The new phone does not work right. Firmware updates are planned to bring the new model up to speed. Sound familiar? It actually might become a commonplace occurrence if RIM co-CEO Jim Balsillie is correct. In an interview, the executive noted how his firm missed an October deadline for releasing the BlackBerry Storm, and that RIM scrambled to get the model out before the critical "Black Friday" deadline. Balsillie said that software glitches out of the box on newly released phones could become commonplace and that the "New Reality" is to release handsets for sale that have bugs that can be repaired with future software updates. Sure, today's handsets are becoming more and more complex, and problems usually do pop up here and there after release. But wouldn't you expect a major cellphone manufacturer to clear out most of the glitches in a device before it is put up for sale?

source: WSJ



1. *HOVA*

Posts: 564; Member since: Dec 11, 2008

WOW is all I can say. It's one thing to release a phone and take care of any problems that come up, but to EXPECT them?!?!?! I think people need to realize with all the functionality that things can come up, but it's a little ridiculous for a manufacturer to make a statement saying the new reality is to release phones with known problems that can be fixed with updates. I'm sure alot of this has to do with pressure from people wanting the phone released but I guess if I owned a company I would make people wait for a solid product as opposed to one that may frustrate them to return it and go elsewhere.

2. SellPhones82

Posts: 569; Member since: Dec 11, 2008

That is why companies should not give release dates for phones. Just tell people it will be release when it is ready. Problem is everyone wants "it" now and will deal with the consequences later and/or wait for updates. This is exactly why I will no longer buy phones when they first release and instead wait 6 months for all or most of the bugs to be worked out. If I wanted to be a beta tester for phones I would sign up for it with a phone that was given to me to test, not one that I just purchased and signed a new two year aggrement to own the phone.

3. vzw fanman

Posts: 1977; Member since: Dec 11, 2008

yea i agree. i dont understand why phones are released with bugs in the first place? cant they test stuff like that out?

4. *HOVA*

Posts: 564; Member since: Dec 11, 2008

I also agree completely. They would avoid many problems if they wouldn't give expected release dates.

5. Man_of_God

Posts: 32; Member since: Jan 27, 2009

Welcome to the MS philosophy..The vendor should offer the bleeding edge adopters a chance to uncover the bugs, but offer the devices on a loaner basis or at a discounted amount. Then as the bugs are uncovered, the leading edge users will have a better launch experience during the intial debugged hard launch. MS has been doing this for years with it's OS.

6. remixfa

Posts: 14605; Member since: Dec 19, 2008

this has been the reality for software forever. its not suprizing now that phones are becomming so complex that its happening more and more. any phone/software/ect that has a "deadline" it has to meet is going to come out crawling with bugs. thats just reality. they have to meet sales for the year to stay afloat and not end up another Palm, so its not like they are doing it to screw customers.

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