Production of Apple iPhone 4 resumes for sales to emerging markets

Production of Apple iPhone 4 resumes for sales to emerging markets
A published report on Tuesday suggests that Apple has resumed production of the previously discontinued Apple iPhone 4. The device was replaced in the iPhone line up last September by the Apple iPhone 4s. The full-featured Apple iPhone 5s is the high-end flagship model with the Apple iPhone 5c in the mid-range slot. The Apple iPhone 4s is the low-end model with the Apple iPhone 5 put out to pasture.

The Economic Times reports that a trio of Apple executives have told it that it is restarting production of the iPhone 4 to give Apple a low-priced model that it can compete with in certain markets. According to the rumor, only three countries will be receiving the iPhone 4, India, Indonesia and Brazil.

Those in the know say that recent shipments of the Apple iPhone 4 are stamped with a production date of December 2013 on the box. Apple's trade partners have allegedly been told that the next batch of iPhone 4 units will reveal a production date of January. According to the report, the first wave of shipments to India numbered 50,000 to 60,000 units. Indonesian and Brazilian tallies were not mentioned.

Apple is expected to offer the 8GB Apple iPhone 4 for 15,000 INR ($243 USD). Thst figure is after a monthly installment plan which has been a big hit in the past. Making installment payments monthly allows Indian buyers to pay just a little each month for the device. Apple tried this in India last year and found sales of the iPhone surged 300% in one week, and 400% over a few weeks.

This is the first time that Apple has restarted production of a discontinued phone. Himanshu Chakrawarti, CEO of The Mobile Store, India's largest cellphone retailer, believes that the iPhone 4 needs just a bit of promotion from Apple to become one of the retailer's top-selling models once again.
"It would now require some promotion from Apple and can potentially become one of our top-selling models like before," he said.


source: EconomicTimes via AppleInsider

Related phones

iPhone 4
  • Display 3.5" 640 x 960 pixels
  • Camera 5 MP / 0.3 MP VGA front
  • Processor Apple A4, Single core, 1000 MHz
  • Storage 32 GB
  • Battery 1420 mAh(7.00h 3G talk time)

FEATURED VIDEO

32 Comments

1. mr.techdude

Posts: 571; Member since: Nov 19, 2012

Wat it cost more then a brand new HTC one x (Gsm), ppl who are still buying are just desperate to have an apple bitten in their pocket

12. anirudhshirsat97

Posts: 408; Member since: May 24, 2011

I know.. You can get Grand 2, xperia zr and the lenovo k900 and Nokia 920 for almost the same price. Those who buy this will undoubtedly be isheep. Heck most of them won't buy. One must be real desperate to own an apple product to buy this phone.

13. anirudhshirsat97

Posts: 408; Member since: May 24, 2011

Although for 12-15k it's a good phone though. But no way apple will sell it at those prices.

16. Finalflash

Posts: 4063; Member since: Jul 23, 2013

They're poor people pretending to be rich. India has a lot of people that will buy this because the 5s is way out of their league but they can pretend to be rich because they have some Apple product.

22. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

No one pretends to be rich here. If that was the case, then Apple would have had double digit marketshare with the iPhone 4 leading sales. We all are happy to be middle class people. :)

23. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

And also out of all emerging markets, Apple has one of the lowest brand value in India. Even rich or upper class people tend to have high end Galaxies instead of an iPhone 5S here.

2. XperiaOptimusOne unregistered

Sad to know that somebody will fall for this.

9. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Most of them are kids?

3. alterecho

Posts: 1106; Member since: Feb 23, 2012

Anyone buying iPhone 4 at that price is a fool. Adding salt to the wound, its a mere 8 gb.

4. GeekMovement unregistered

Yikes that's really dirt value for the price. Maybe if it was a 16GB iPhone 4S...

5. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

4 ain't bad phone, but it is after all it's very old. Single core was more than enough when it had iOS 6, but iOS 7 needs more power. And after all, while 4S is still a champ for some time, there is no way around it that 4 should retire.

6. Just.Saying

Posts: 132; Member since: Apr 04, 2013

Just out of curiosity, I remember apple advertisng " Trade In Your Iphone 4 ", Could this be the refurbished units being sold as new ???????????????

14. promise7

Posts: 894; Member since: Jul 03, 2013

Apple advertised or carrier/retail store? I've never seen Apple advertise any sort of trade in deal, carriers/retail stores on the other hand do it all the time. What they do with those phones I'm not sure.

7. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

What? ₹15,000 with installments? A brand new 16gb Nexus 5 costs just a fraction more. Wonder what Apple are smoking.

8. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

It's for those people who wants to show off, but don't want to spend so much money on the newer iPhone 5s. But you will end up in embarrassment, because the phone you're holding is an old iPhone 4, not a new iPhone 5s. Example: A guy who bought an iPhone 4 and wants to show off to his friends: "Hey, look! I got an iPhone 4!" Friend: "That's an old sh*t, hahahaha..." If you don't want to spend so much, why not get a Huawei Ascend P6 for a cheaper price and better than the iPhone 4? Or spend a bit more on the Nexus 5? Yes, these two phones aren't the phones for showing off, but hey, at least you got a better phone than the old iPhone 4.

17. Finalflash

Posts: 4063; Member since: Jul 23, 2013

No dude, they put a heavy looking case on it and everyone will think it's a 5s. That's the best part about Apple devices, with a case on they all pretty much look the same.

20. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Dude, even if people have the money to buy a high end flagship, they tend to ignore Apple and invest in Samsung or Sony's handsets. I doubt that anyone will buy this.

11. culdude

Posts: 4; Member since: Jun 19, 2013

Nexus 5 is not of same price not even close to i4. It costs about 29000 INR($485) .8GB Moto G costs the same15,000 INR($243) which is still too pricey as compared to other countries...

10. alumoyo

Posts: 392; Member since: Aug 26, 2013

Showing total disregard and disrespect for emerging markets - but these markets are THE FUTURE! This will come back to haunt you Apple if you let this kind of thinking continue. PRODUCT DUMPING is NOT the way to do business! Why not just make a non LTE iPhone 5C with 8GB memory and maybe 5MP Camera using the same camera sensor as the iPads, maybe event drop the LED Flash since its not entirely necessary. Do they hate the emerging consumer that much that they are not willing to just spend a little cash developing a more suitable model for them?

21. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

I agree with you. India is the 3rd largest smartphone market, and yet Apple have only 1% of the marketshare due to they're stupid and insanely high pricing for something that should not really be called a flagship.

15. Bozzor

Posts: 248; Member since: May 02, 2012

Actually, the iPhone 4 has a great screen, very impressive battery life and access to the most comprehensive apps. Sure, it's an old phone, but it is well made and will give people access to the world of Apple for a very low price. It's not for everyone, but it will appeal to more than a few...

18. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

But Apple should not continue to sell such old hardware especially if it's almost 4 years old. I wouldn't be surprised if Apple drops the 4 from ios 8 or start stripping features from the os to make it run. My first gen ipad was crippled because it was stuck on a old version of ios; many apps want the newer os.

24. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

They have no option but to sell it since they have just 1% marketshare in the country. They sell a 2 year old iPhone 4S at a price more than a Nexus 5 or Lumia 925. They can never have any success in India unless they lower they're pricing.

19. Lycan155

Posts: 254; Member since: Nov 24, 2013

At least they prpbably get updated to ios8 unlike grand 2 and the other samsung phones :p

25. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

But why would Grand 2 and other Samsung phones get updated to iOS 8 since they run Android ??

26. gallitoking

Posts: 4721; Member since: May 17, 2011

Haters will hate.. just be happy that iphone 4 can reach those markets.. Apple offers more than a phone. I could explain but haters hear but don't listen..

30. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

I'm listening gallito. I'd like to know your thoughts on what Apple offers that other OEM's don't.

27. ThePython

Posts: 902; Member since: May 08, 2013

Is it too hard to just make the 4s cheaper? Or even the 5c (pushing the line)? I love Apple products, but they're so goddamn ignorant for refusing to lower the prices a -little bit-, hell they would earn a lot more with older models if they did this.

28. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

The Fandroids on this page are beyond stupid. This is a business. Business 101. Make a product that people want to buy, then sell as many of them as possible at full price. If the people of India can only afford the iPhone 4, and Apple can sell say 1 million iphone 4 in a year, that's $230 million dollars that Apple generated on a outdated phone they retired. Pretty simple to understand. It's a business.

29. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

I forgot to throw in that those people buying the iPhone 4 will spend money on iTunes and the app store generating more income for Apple.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.