Preliminary results for Sprint's third quarter show 30,000 net additions to postpaid accounts
Sprint did say that it had the highest gross additions to postpaid in three years. The carrier also said that its gross postpaid phone accounts rose 20% year-over-year. But that hollowed out bunny beckons again. Gross additions do not take into account the number of people who closed their Sprint account and went elsewhere.
Sprint has tried to pick up low hanging fruit from Verizon and AT&T. Sprint's recent promotion promises to cut in half the monthly bills belonging to customers of the top two U.S. carriers who switch to Sprint. But even here there is less than meets the eye. Because the promotion forces those signing up to forfeit their current phones and buy new handsets from Sprint, the actual savings is more like 20% instead of the 50% Sprint is promoting.
The carrier will soon be overtaken by T-Mobile and Sprint will become the nation's fourth largest carrier. Despite having some deep pockets behind it in the form of majority owner SoftBank, Sprint seems to be in a downward spiral that will be hard to snap out of. With a network still in disarray, and with T-Mobile breathing down its neck, CEO Claure is going to have to pull out all of the stops.