T-Mobile added record 4.9 million net postpaid customers in 2014
T-Mobile also released preliminary fourth quarter figures that showed an addition of 2.1 million net customers for the period. 1.3 million of them opened a branded postpaid account, which was a 47% increase from last year. T-Mobile added 1 million branded net phone subscribers for the last three month period of the year. Thanks to a strong performance by MetroPCS, T-Mobile added 266,000 pre-paid customers in the fourth quarter. Overall, it was a record year of customer additions for the carrier.
The innovative carrier has been taking customers away from its competitors. Its porting ratio for 2014 showed it acquiring 2.1 new customers for each customer lost. For the fourth quarter, its porting ratio was 1.4 with Verizon, 1.8 with AT&T and 2.2 for Sprint. Innovations, like the recently announced Data Stash (which allows qualifying customers to roll over their unused data for up to 12 months), are already being copied by the competition.
The only question is, what will T-Mobile show us this year? We do expect to see Legere's crew climb over Sprint sometime this year, to become the third largest carrier in the nation.