Pokemon Go daily active users and in-app time are on a downward trend

According to a series of reports from various app/market intelligence firms, Pokemon Go has started to fade in terms of popularity.
In the past few weeks, we’ve seen Pokemon Go breaking one record after another. In less than a month following its launch, Pokemon Go became the most downloaded mobile game in modern history. But it was more than the raw number of downloads that caused concern for investors and executives from the world’s mobile giants.

At its peak, estimates say that Pokemon Go reached more than 40 million daily active users. In essence, Pokemon Go was borrowing a lot of active users and a large portion of their mobile usage time from giants such as Facebook, Instagram, Snapchat, Twitter.

As it turns out, however, more recent numbers show that Pokemon Go has started to lose some of its inertia.

A fresh Bloomberg report quotes analysts from Sensor Tower, Apptopia, and Survey Monkey, all of which claim that the augmented reality game is currently losing daily downloads, active users, and in-app time. For the moment, developers Niantic have no cause for concern; their app is still a hit in multiple corners of the world and their current numbers are still very impressive, especially so for a new product. 

Here are some charts that summarize Pokemon Go’s trends, make sure to head on to the source link below for more details.

source: Bloomberg



1. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

Ok good, humanity is starting to improve.

2. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

Like everything that makes hype, sooner or later people will leave it

3. quakan

Posts: 1419; Member since: Mar 02, 2011

For me, the "go" aspect is what's caused me to play less. I didn't mind at first, but now I'm at the point where I just want a d-pad built in so that I don't have travel all over my city just catch Pokemon.

20. vincelongman

Posts: 5803; Member since: Feb 10, 2013

The "go" aspect was cool at first, going out with friends and meeting new people But they kept ignoring the hackers/bots/sproofs (they only started banning recently) Gyms got filled with CP2500+ Pokemon Most my friends stopped playing, and same for many others I dont play any more either

22. Podrick

Posts: 1285; Member since: Aug 19, 2015

Would love if they'd bring some of those great gameboy Pokemon games.

4. ECPirate37

Posts: 349; Member since: Jul 14, 2011

I don't mind the walking, but I live in NYC. So I walk anyway. The problem for me is severe battery drain. And you have to have the app open for it to count your steps to hatch eggs. It should use my phone's built in step counter. I got a new phone Friday and haven't downloaded it again. I just don't care.

5. biophone

Posts: 1994; Member since: Jun 15, 2011

I noticed I have been able to hold gyms a bit longer now. I have had a gym now for 5 days previous record was a couple hours. This is in a major city too!

6. hwb01

Posts: 355; Member since: Apr 17, 2014

It is because school is starting back

12. biophone

Posts: 1994; Member since: Jun 15, 2011

This gym is actually in my graduate school

7. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The craze is finally over. People are coming to their senses and realizing that Pokémon Go! is the most stupidest game ever! I can say it has brought lots of people together. Here in Chicago on the Lake Front, there is a spot called Promontory Point (The Point) and it seems to be a hot spot for Pokémon Go! players. The location is very near to one of UIC's campuses. So theer are adults, young adults, and children all playing the game together. People are talking an laughing with each other while they try to catch the little monsters. For a moment it seems many put away their fears of different cultures to enjoy the game together. We have a high degree of Asian's here now and that's who I mostly saw playing Sunday. But it was a nice mix of all cultures. It was a cool site to see them all playing and getting along and nothing fighting. Now that school has started for many private school and public schools will be starting up soon, I expect the craze will come to a complete dead spiral except on weekends.

10. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

Sooooooo...........your point was it's the stupidest game ever, or was it? Becoz it seems like you are praising the game for letting people enjoy together. And if you are in your senses then the praise is what you should be doing. What's better than a game which allows everyone to share a light hearted moment, forgetting about their cultural or religious differences? That makes Pokemon go one of the most thought-out games ever developed. You write too much; Now start reading for meaning!

18. lyndon420

Posts: 6914; Member since: Jul 11, 2012

That was a great post... except for the first paragraph. Just saying ;-)


Posts: 322; Member since: Feb 28, 2014

The fact of the matter that the short comings or limitations of the game are more obvious now, if they don't do any thing about it i believe they will keep losing users. Here are the short comings and what they need to do: 1. The need to walk, there should be 2 options if you want to walk fine if not then you don't have to. 2. The need to trespass people property to get the Pokemon, they should limit it to streets. 3. The need for a Pokemon radar to just go searching for a certain Pokemon instead of catching the same ones all the time i guess that's the part where it's driving everyone crazy. 4. The need for catching Pokemon to be more exciting than just throwing poke balls. 5. It's the same routine every time you play the game, there needs to be an element of surprise to spice things up. Regarding the first 3 points there is a way to have them but it's considering sheeting.


Posts: 322; Member since: Feb 28, 2014


11. insanity99

Posts: 104; Member since: Feb 28, 2015

Let's just see what they will gonna do to get back on track. I guess they will gonna update it to release some other pokemons like from the other versions.

13. talon95

Posts: 1007; Member since: Jul 31, 2012

No surprise. It's hardly even a game. Even when I want to work out, I don't want to stare at a screen while I do it, that defeats the purpose. 1. WoW has mechanics and strategy, P Go has almost none. It isn't a game, it's a chore. 2. battery drain 3. Can't play the whole game within walking distance of your residence, making it inaccessible to most people and especially kids. 4. Cheating I find the whole thing pointless, where's the joy in any of it? AR might be cool some day, but this doesn't come close.

14. FBIsurveilance

Posts: 43; Member since: Aug 10, 2014

It's a great eye opener for other Pokemon games, though, those that comes from Nintendo and Gamefreak are seeing massive boost sales and a lot of parents are buying various Gameboys and DS and 3DS for their kids, so it's good for business. As Go itself, good luck keeping new players after players when the new ones had to play two to three times as hard than the veterans just to have hope of holding a gym longer than 5 minutes.

15. ibend

Posts: 6747; Member since: Sep 30, 2014

as expected... people playing this game is not because they like pokemon, but because they see other people play this game, and then they try it, they'll leave when other people leave... real pokemon fans still waiting for genVII

16. wkm001

Posts: 145; Member since: Feb 04, 2014

This site is why I'm going to start using a mobile ad blocker. Good grief!

17. lyndon420

Posts: 6914; Member since: Jul 11, 2012

Getting colder out for some people maybe? What do you guys do with this game once winter hits?

19. Ezio2710

Posts: 548; Member since: Aug 22, 2015

Pokemon Gone?

21. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

The numbers are misleading. Most of the "active players" were actually bots ran by sites like PokeVision and thousands of bot users running 100s of bots from a single computer. The first decline was due to Niantic's inplementation of their new API. That sharp incline coincides with the date that Niantic's new API was hacked and new bots started flooding their servers again.

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