One month after launch, Pokemon Go has taken in over $200 million in revenue


According to analytical firm Sensor Tower, Pokemon Go is raking in the dough. One month after its electrifying launch, the game has grossed more than $200 million in revenue. To put this figure in prospective, the $200 million is twice the amount generated by hit game Clash Royale after its first 30-days. And it also is twice the revenue earned by Candy Crush Soda Saga during that game's first month of availability.

The revenues come from in-app purchases Pokemon Go players make. Among the items offered for sale are Poke Balls, which are tossed at Pokemon in an attempt to catch them. Players are also paying for a couple of items that attract Pokemon, like Lures and Incense.

As the game launched in more countries, the amount of revenue brought in continue to rise. But it was the launch in Japan in the middle of last month that really steepened the trend. New countries continue to join the Pokemon Go universe, including 15 new Asian markets that were added last week. And Pokemon fans in other countries where you know demand for the game is going to be huge, like China, Korea and India, are still awaiting the word from Niantic that Pokemon Go has launched in their area. In other words, Pokemon Go should remain a huge cash generator for some time.

source: SensorTower via TechCrunch

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26 Comments

1. IAMBLCKJ3ZUS

Posts: 411; Member since: Sep 29, 2015

As a 950xl user I can say this game is going to crash very hard if they don't add more features. I have played on my 6p and the game has so many bugs still and I've uninstalled the game because gps bug and throw million pokeballs at (insert weakest Pokémon name) then runs. Also they should let Windows users in on the phone it pains me to pick up my 6p to have play this game picking up my google phone is like holy water to a vampire.

2. nasznjoka

Posts: 418; Member since: Oct 05, 2012

That's the problem with Microsoft fanboys... They live conditional life just because they hate Google what do you benefit from hating Google?? You have a capable phone and still a butthurt......... Windows mobile got 4 mills people using it..... It worth no time to dedicate for it

3. IAMBLCKJ3ZUS

Posts: 411; Member since: Sep 29, 2015

Here my problem with the snake name google do you know who owns Pokémon go creators? Google does they bought them a while back so I never expect that game to come to us! My question to you would be how would you feel if on desktop Microsoft and apple block everything related to google? That would not only shut down google but people would complain I don't hate google hell I use a 6p but not afraid to admit google is a snake!

8. Subie

Posts: 2361; Member since: Aug 01, 2015

Please show proof that Google has blocked Niantic from releasing a WM app for this game. This game is also available for IOS so it's not an Android exclusive.

12. IAMBLCKJ3ZUS

Posts: 411; Member since: Sep 29, 2015

Do I really need to show that Google has yet to make a single app for Microsoft and even blocked Microsoft's YouTube that was better than their own YouTube. 4 million users is just like 4 million dollars it's a lot of paying people and facts show iOS and windows users spend more than Android cheap scapes.

16. Scott93274

Posts: 6033; Member since: Aug 06, 2013

4 Million Dollars!?!?!? Really? Why would Google waste their development team's valuable time and resources on something that might gain them $4 million? Dude, here's some perspective for you, Google easily blows several million dollars on free food for its employees monthly, their's even reports (Link provided below) that Chicken alone costs them a cool $1,000,000 every month. Their software developer's time is much better spent on working on refining software that reaches the other 99% of the global market with Android and iOS, which Android alone is accounting for well over a billion active users. http://www.businessinsider.com/how-much-googlers-eat-2014-8 If you are tired of your platform getting ignored then simply move to a platform that's not already 6 feet under. Microsoft is the laughingstock of the mobile market. .... $4,000,000, what a joke.

17. IAMBLCKJ3ZUS

Posts: 411; Member since: Sep 29, 2015

Lmao so maybe you should check Microsoft net worth they could buy Google lmao it's double what Goole is. Just look for yourself and be amazed.

18. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Umm... Alphabet (Google's parent company) is the most valuable company in the world. Microsoft has absolutely no chance in hell of ever catching up to them.

19. IAMBLCKJ3ZUS

Posts: 411; Member since: Sep 29, 2015

You said Google not Alphabet..

20. Scott93274

Posts: 6033; Member since: Aug 06, 2013

.... Oh, forgive me, I thought that you wanted to compare parent company to parent company, but if you want to compare Microsoft (parent company) to Google (child company), then by all means, go for it. Though it doesn't make Microsoft's mobile performance any less of an embarrassment. All that being said, Google was Alphabet prior to the restructuring of the business, and the day prior to the restructuring, Google was worth several Microsoft's despite Microsoft having more than 2 decades experience over Google. You're allowed to like Microsoft, but you're just lying to yourself to think that they didn't destroy their own platform.

21. nasznjoka

Posts: 418; Member since: Oct 05, 2012

4 mills was a pun intended to mean few WMO users globally.... It did not mean monetary values of any sort....

22. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Regardless of how it's interpreted, my logic is sound. an estimated 4 million users is not worth the time and resources when it comes at the cost of development time that would benefit over 1,000,000,000 users. Even if Windows 10 mobile users spend more money than iOS or Android, the user base is simply far too low for it to matter for any big name developers. For Windows to match the $200,000,000 made last month from Pokemon Go, each and every one of those 4,000,000 users would have to spend $50. But let's be honest here, only 100,000 people have signed a petition to bring the game to the platform so if only 100,000 people of that 4 million were to play the game, they would need to spend only $2,000 each. The last I saw reported, Pokemon Go had a total of 75,000,000 users, and that's likely skyrocketed much higher.... but going by RECORDED numbers, on average, each Pokemon Go player would have needed to spend a total of $2.67 to earn Niantic $200,000,000. Now that's just the first month, and remember, they released 150 Pokemon with the game thus far, there's a current total of 720 I believe, and they're still releasing it to more and more markets. It is in Niantic's best interests to continue to spend all their resources on refining the Android and iOS versions of the games because that's where they'll get their largest return. Microsoft simply does not have sufficient market to justify the releasing to the Windows 10 mobile platform. If the 100,000 potential Pokemon Go players on Windows were to spend the average amount that users spend on the game then they would only have earned Niantic a measly $276,000. Hardly worth the effort... even if Windows users spent 4 times the average iOS and Android user, it would still 1/200th of what they've already made.

11. lyndon420

Posts: 6788; Member since: Jul 11, 2012

Desktop microsoft and apple? They still a thing?

15. Scott93274

Posts: 6033; Member since: Aug 06, 2013

First of all, Niantic Labs is no longer owned by Google. They are an independent software developer. Secondly, Microsoft is trying its damnedest to pry Google services from its desktop platform, without committing acts defined as an illegal monopoly. They are finding it harder and harder to make money on their old business model so they are trying their hand at search engines and web services.

5. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

I love how when an Android lover trolls Windows phone someone else always agrees and justifies the trolling. To a certain extent I agree with him, I use a 60$ Android phone as a secondary phone and it sucks although I can't justify that all Android phones suck. He doesn't know that you can get a third party sideload on the 950s, is he being a douce? Absolutely, but remember this when someone from the Android team trolls a Windows phone article.

6. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

If it's such a pain, why play it? Why not look ways to side load it? Why not stop playing? All oses can coexist, with Android you get apps but poor performance, with Windows you get the cameras, durability and continuum without the lag, but no children's apps or rather main stream apps (except Facebook, Twitter, instagram and creepy version of snapchat if you had download it while you had a Windows phone 8) with BlackBerry it's straight up multitasking (all with in a price of 200$ a pop) so pick your priorities.

4. sissy246

Posts: 7111; Member since: Mar 04, 2015

What's worse is you want to spend your hard earned money on a game you don't win anything. Heck go to a casino at least you have a slight chance of some money.

7. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Never have, and never will purchase any of them in-app gaming sh*t with hard-earned cash. The IAP plague just takes the fun out of gaming IMO. Long live emulators.

9. Subie

Posts: 2361; Member since: Aug 01, 2015

Yup, I agree! I'd rather just buy a quality game outright and then thoroughly enjoy it at my leisure.

14. Zylam

Posts: 1816; Member since: Oct 20, 2010

Can't agree with you more, what on earth do people tell themselves after they've bought in game currency multiple times and how do they justify it? They're not the real gaming crowd and never will be.

26. insanity99

Posts: 104; Member since: Feb 28, 2015

It's play for free and pay to win.

10. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Who in the world spends money on this game?

13. jeevanand88 unregistered

Definitely not U, but rest of the world...

23. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Techie, It's been previously reported that there are 75 million people playing the game, that comes to an average of $2.67 per user. very little money is being spent on this game on the individual level, but when you have a game that appeals to the masses, it all adds up. I'm curious to see future numbers, they're still adding more markets and they have several hundred more Pokemon species to add to the game... I'm just curious if the nature of the game will cause people to get bored with it faster than new features can be added that would entice people to continue to play.

24. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I asked the question because I played the game because I play Ingress. But I saw o thing to spend money on. Spending money for fake anything in a game to get through it is dumb. There are games where I've made inapp purchases. But not for virtual money. I pay for things like getting the full game, or to remove ads or to remove videos.

25. Scott93274

Posts: 6033; Member since: Aug 06, 2013

And that might be worth it to you, I've personally paid for similar things as well. But thankfully for Niantic, there's a lot of people out there that find value in the money they spend on the game. And if you want game developers to survive and further develop gaming experiences then I don't think you should get upset on what other people spend their money on.

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