Pizza Hut's Pie-Top sneaker can have a pizza delivered to wherever you are

Pizza Hut's Pie-Top sneaker can have a pizza delivered to wherever you are
Wearing Pizza Hut's new Pie-Top sneakers can help you order a pizza and have it delivered to wherever you are. The sneakers use Bluetooth to sync with the Pizza Hut mobile app, enabling those wearing them to order a pie. Pressing the button on the sneaker's tongue orders a pre-selected pie or the Supreme Pie (by default). Geo-location technology built into the Pie-Tops allows the delivery guy to find his way to wherever you are.

However, don't expect to see these sneakers available at your local sporting goods stores. Only 64 pairs are going to be made and not too many are going to find their way into the public domain. The media and influencers will get first crack at them in order to create a buzz around the brand. A few Pizza Hut "super-fans" will get an opportunity to receive a pair of the sneakers.

Pizza Hut's sales dropped 4% in the last quarter of 2016 and the company is hoping that the buzz surrounding the sneakers puts the company back on a growth track. Besides the buzz it hopes to generate from the sneaker, Pizza Hut plans on selling a two-topping pie for $7.99 during March and some of April. That pizza would normally cost $12.99. The deal is going to be available online only. Half of Pizza Hut's orders are placed online, with orders from mobile devices outpacing those placed through a desktop computer.

Pizza Hut is running the sneaker promotion during the NCAA Men's basketball tournament known as March Madness. You can check out one of the ads starring former NBA great Grant Hill, and a second clip with a video introduction to the Pie-Tops, by clicking on the pair of videos below.





source: PizzaHut (1), (2), AdAge via NYPost

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9 Comments

1. NoAllegiance unregistered

And here I thought it was April 1st already.

2. Arch_Fiend

Posts: 3948; Member since: Oct 03, 2015

Dominos Master Race.

3. GreenMan

Posts: 2697; Member since: Nov 09, 2015

Ah! Pizza Hut, eh...? By far the worst multi-national pizza food chain, period... Same goes to McDonald, which seems to focus more on its 'food experience' and less on the food itself... And hence, their restaurant's environments are great and are a joy for kids, but the food is simply junk. And by junk, I don't mean 'junk food'... To me, it's KFC all the way...! Oh well, Guess I'm getting grumpy... G'Day!

6. Settings

Posts: 2943; Member since: Jul 02, 2014

Screw KFC! Their chicken became more greasy. Their branches are messy. Restrooms are more dirtier than Samsung's corruptiveness.

7. xeroxchap

Posts: 68; Member since: Oct 11, 2016

i agree .... worst food chain ever... although kfc is pretty bad too .....

4. Lyngdoh

Posts: 319; Member since: Sep 06, 2012

Pizzaarena

5. ibend

Posts: 6747; Member since: Sep 30, 2014

- geolocation? lol.. why don't just using GPS inside your phone, just like other delivery apps.. (and this sneaker need to sync with a phone anyway) - what if you accidentally press it (or your friend push it wish their foot, just because they're hungry) - it's ugly - I don't like Pizza Huts

8. Landon

Posts: 1242; Member since: May 07, 2015

The movie Idiocracy is becoming more of a reality every day.

9. tokuzumi

Posts: 1844; Member since: Aug 27, 2009

Interesting promotion, but mostly a waste. Would be better to just have the functionality in the app. For Android, use a widget, and with iOS you use the force touch.

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