Phase 3 of T-Mobile's Uncarrier plan: No more new customer deposits?
Opening accounts without requesting a deposit just seems so T-Mobile that we can can almost hear the television ad already. Led by outspoken CEO John Legere, the mobile operator has led the way with innovations that the rest of the industry has copied, such as T-Mobile's Jump! which launched earlier this summer, and allows T-Mobile customers to upgrade to a new phone twice every 12 months.
Over the last year we have seen T-Mobile join the list of carriers that offer the Apple iPhone, purchase MetroPCS, eliminate subsidized pricing in T-Mobile's stores and on its website and start the build out of its LTE network. That is a pretty busy year no matter how you slice it.
posted on Sep 24, 2013, 10:56 PM 9
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