Pfizer wants its 92,000 employees to switch from BlackBerry to the Apple iPhone or Android

Pfizer wants its 92,000 employees to switch from BlackBerry to the Apple iPhone or Android
The world's largest producer of drugs has written a prescription to its employees, and it might have read "An Apple (or Android) a day keeps the BlackBerry away." Actually, Pfizer sent out a memo to its large work force of roughly 92,000, telling those that are using a BlackBerry handset to switch to an Apple iPhone or Android model whenever they have the opportunity to upgrade with their carrier.

Besides Pfizer, the U.S. Department of Defense has developed a plan that they will implement if BlackBerry goes the way of Coleco (Google it). Like the Defense Department,  Pfizer is concerned with BlackBerry's "volatile state" according to the memo. The Canadian based OEM had hoped that the BlackBerry Z10, with its all touch interface, would staunch the bleeding as many corporations and government agencies moved away from the handset that was once a must-have business tool that every businessman worth his pinstripes owned. But instead, BlackBerry had to write off nearly $1 billion worth of the device that was attracting dust, sitting in the warehouse since launching earlier this year.

With it's largest stockholder unable to attract financing for a $9 a share buyout of BlackBerry, the company received $1 billion in financing instead and  also replaced its CEO. These actions leave the company looking a little unstable. And that worries big corporations and government agencies that require dependable communications. To that end, BlackBerry's new CEO John Chen recently tried to calm its customers by saying that BlackBerry is here for the long-haul.


source: Bloomberg

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22 Comments

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I'm not surprised.

8. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

I'm not surprised that your not surprised.

10. bparkerson unregistered

I'm not surprised that your not surprised that he isn't surprised!

14. datphoneguy

Posts: 155; Member since: Sep 15, 2013

I'm just shocked!

15. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

So much for focusing on corporate sales. I wonder what is plan B for BB/RIM? Change their name back to RIM? Or?

16. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

Yup, lets switch to Android in case Blackberry fails. Nevermind the fact that company data will end up being hacked and/or compromised. Very smart ;o)

17. ePoch270

Posts: 193; Member since: Sep 26, 2013

Cite an example please.

2. trickster_qc

Posts: 107; Member since: Jun 18, 2013

that's a big nail in the coffin. within 2 years, blackberry will be reduced to BBM en Entreprise service that they will adapt for Android and Iphone.

9. alpinejason

Posts: 262; Member since: Sep 06, 2011

but you forget to mention that it should have been done over a year ago

3. dwillopp

Posts: 18; Member since: Jul 08, 2010

You don't need an Enterprise Service for Android & iPhone, these utilize ActiveSync.

4. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

It's sad to see companies once so big slowly and steadily going down.

5. Augustine

Posts: 1043; Member since: Sep 28, 2013

My brother's company has just replaced his and all of its hundreds of employees' Blackberrys with iPhones 5s.

6. Augustine

Posts: 1043; Member since: Sep 28, 2013

He also said that many Blackberry apps are being shutdown, e.g. Bank of America's.

7. Sire3008

Posts: 87; Member since: Sep 26, 2013

I kinda feel sorry for Blackberry.. Must really be painful for their employees

11. bparkerson unregistered

Must adapt to change. Survival of the fittest!! BlackBerry had their day. even Apple has had their "better" day and eventually will be like Blackberry!

12. Pattycakes

Posts: 22; Member since: Oct 20, 2013

I'd agree with this, but there's iPhone fans and probably always will. The iPad is my favorite tablet out of them all( I've had galaxy note 10.1, Samsung galaxy tab 3, and iPad Air) My favorite by far was iPad. I think apple will be fine for the next 10 years at least with their tablets as their back-ups. Their phone sales are fine, not the best.

13. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Apple also has computer, music player and tablet business and all are doing well, so Apple is safe. Their phones sell well, are good and best of all, have high satisfaction rates, unlike BB.

18. kennyblack_sd

Posts: 26; Member since: Nov 15, 2013

I still love my BlackBerry Q5, I will stop using a BlackBerry phone when only when the company stops manufacturing phones and there not in existence and am sure that will never ever happen! I hate phone arena, they never have any positive new about my brand!!!!!!!!!!!

19. kennyblack_sd

Posts: 26; Member since: Nov 15, 2013

I still love my BlackBerry Q5, I will stop using a BlackBerry phone only when the company stop manufacturing phones and they are not in existence and am sure that will never ever happen! I hate phone arena, they never have any positive news about my brand!!!!!!!!!!! I love you BlackBerry

20. Edmund

Posts: 656; Member since: Jul 13, 2012

Unless Bloomberg publishes the memo we can only imply what was recommended: “In response to declining sales, the company is in a volatile state,” New York-based Pfizer told employees in a memo obtained by Bloomberg News. “We recommend that BlackBerry clients use their BlackBerry devices and plan to migrate to a new device at normal contract expiration.” As you can see their is no mention of apple or android.

22. Goldeneye

Posts: 419; Member since: Jan 22, 2011

The obvious alternative is IOs and Android, no need to give names come on now!

21. wk10k

Posts: 9; Member since: Aug 06, 2012

I just took a job at a new company that has a mix of blackberry phones and iphones for management. I requested a blackberry and was told that they aren't being distributed anymore. They gave me the 4s. Meh.

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