Opera: Android tops iOS in global mobile ad revenue for the first time ever

Opera: Android tops iOS in global mobile ad revenue for the first time ever
Data from Opera Mediaworks (yes, it's a division of that Opera) shows that Android has taken over the top spot globally from iOS in revenue generated from mobile ads. For the first quarter of 2015, the Android platform was responsible for 45.8% of the revenue generated from mobile ads. However, that percentage required Android to own 65.2% of the mobile web traffic. Apple's iOS, on the other hand, was able to snag nearly the same percentage of mobile ad revenue as Android did (45.44% for iOS) with only 22.34% of the mobile web traffic.

BlackBerry owned 1.87% of mobile web traffic which resulted in 1.96% of the revenue generated from mobile ads. That crushed Windows Phone which had .16% of the traffic coming from mobile browsers. Microsoft's mobile OS had only .09% of the revenue coming from the mobile ad market.

Mobile video ads are growing rapidly and now account for 15% of mobile ad impressions. That is up from the 2.5% of mobile ads that were of the video kind last year. Of the mobile platforms, iOS is the most popular for mobile video ad impressions as 87% of Apple users will watch a complete video ad vs.77% for Android users. 43% of mobile video ads ran over Android, accounting for 36% of the revenue for such ads. The figures for iOS show it was responsible for 57% of the mobile video ads, which accounted for 63% of the revenue.


source: Opera via TechTimes

FEATURED VIDEO

37 Comments

1. IT-Engineer

Posts: 543; Member since: Feb 26, 2015

Thats expected when Apple's idea of a cheap Iphone was iphone 5c which costed $$$.

2. Mxyzptlk unregistered

Did you even bother reading the article before posting such a ridiculous strawman based comment? This is about ad revenue. This has nothing to do with the 5C

21. gaming64 unregistered

He doesn't even know that the 5C beat the crap out of most phones 2 years ago.

22. gaming64 unregistered

He doesn't even know that the 5C beat the crap out of the sales of most phones 2 years ago.

29. faptastic

Posts: 65; Member since: Aug 19, 2014

Not accurate. The supply of the 5C was high, actual sales numbers do not exist for it. That means carriers and stores bought the 5C in the required (by Apple) high numbers, but didn't actually sell many/any to end-users.

3. Sauce5 unregistered

Can someone ELI5 picture #4 to me please?

4. Alan01

Posts: 614; Member since: Mar 21, 2012

It means that for every mobile ad impression on the iPad, it brought in 4X the revenue of the other devices mentioned. Regards, Alan F.

5. Sauce5 unregistered

Thank you Alan

33. marorun

Posts: 5029; Member since: Mar 30, 2015

So apple user are less smart and like to check video ads more ( wich take much more bandwith on your monthly allowance ) But hey its okay they love to pay more :)

36. Sauce5 unregistered

I'm assuming you're an Apple user, according to your spelling?

11. martypoo

Posts: 1; Member since: May 10, 2015

If this information is correct then apple users are 4x more stupid than android users..

13. faptastic

Posts: 65; Member since: Aug 19, 2014

Well I wouldn't say stupid.... But, the thing is that apple users are way more likely to spend money on things. I mean anything apple related is not a value purchase, no matter how you look at it. It's spending money for spending money, no matter what excuses people give for their purchase. There's always a cheaper more than sufficient product for any apple device. Anyway, this means that people with apple devices click more adds because they are inherently more sensitive to most types of marketing. Just like they are more prone to buy products based on irrational reasons. I wouldn't call it stupid, more like how some people are more prone to addiction. It's a weakness, a flaw. Statistically this matches up almost exactly with global drug/alcohol/gambling addiction numbers. There's no research to this yet but in 15 years I wouldn't be surprised if some of the marketing and sales tricks apple uses have become illegal.

24. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

That would be comparing someone who chooses to watch pirated stuff off showbox vs an apple user willing to buy the Blu-ray...your point means nothing. And simply shows that android users despite the larger market share, spend far less.

25. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

That's not true at all.. Most adds in websites are bs... If they are useful I would not use adblock or adaway...

31. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

I agree as well, i have rarely clicked an article. But the point still stands, and has proven time and time again that apple users pay more of premium chargers than the equivalent android users, including legal apps vs pirated ones.

6. Tsepz_GP

Posts: 1175; Member since: Apr 12, 2012

Wow. This further proves how irrelevant Windows Phone is.

7. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

That should be a reason that developers won't make apps for it. I think these will change with Windows 10, but we have to wait and see.

10. hurrycanger

Posts: 1761; Member since: Dec 01, 2013

I'm still waiting for a fully working voice recorder. Even Microsoft can't make one yet.

12. Tsepz_GP

Posts: 1175; Member since: Apr 12, 2012

Whats funny about what you just said is that with each new WP Update people say that, its the story of WP, 'hopefully more devs in WPx.x or hopefully it brings x,y and z.' I do W10 changes things for the better for them, but I doubt it will.

35. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

WP is going to be replaced with Windows OS of desktop and that is why it is probably will be loved by people See how the cycle of Windows on PC works : People liked Windows 98 People disliked Windows 2000 People liked Windows XP People disliked Windows Vista People liked Windows 7 People disliked Windows 8 People will probably like Windows 10

14. faptastic

Posts: 65; Member since: Aug 19, 2014

I think you completely failed to understand this article. Just read it again. Basically this has nothing to do with platform performance but everything to do with how likely someone taps an advertisement in an app. Put forth by a company that barely has any market share to begin with and doesn't have a WP app to measure. WP isn't included because its not measured by this company that has less market share in any field than WP has in the smartphone market. Anyway I'm in a country where WP is 2nd in market share behind Android. We get our local apps before iOS in most cases. Feels good to see those apple zombies shy away when you can prove you gots them apps and a lot more/better hardware than them. Guess global market share isn't all that meaningful when local is close to 20%

28. Smarter

Posts: 60; Member since: Jul 18, 2014

It means that you are from a country behind the times. In developed countries like Japan, USA, China, Kanada etc. is iOS (and Android) very strong and windows phone share is low. Phones with Windows are widened in backward and poor countries in Latin America and East Europe, where windows phone is well known. It is a shame that WP has lower revenue share then dead Symbian or BB. It would take years and years to acquire revenue share as Symbian or BB, and more than 10 years as iOS and Android. Shareholders will not be satisfied.

30. faptastic

Posts: 65; Member since: Aug 19, 2014

Your arrogance is shocking. Calling places like France (14% market share for WP) and Germany (8%), Italy (15%) less developed, backwards and poor shows pure ignorance. Besides Japan and USA are cultures that are currently purely driven on personal image. Hence brands like Apple and Starbucks are very important there. Not so much in other types of culture. China is a really small smartphone market still, it's growing fast, but it's incredibly small and a pure high-end market. We'll see how the market gets when smartphone adoption trickles down to other price points there.

8. ama3654

Posts: 295; Member since: Nov 27, 2012

Apple speech and yapping at events is becoming shorter and shorter, just a couple of things to brag about now i think....maybe profit...ehhh soon that'll go too.

15. faptastic

Posts: 65; Member since: Aug 19, 2014

So far it looks like apple is at risk of paying 17 billion to the EU for tax evasion... Now we know where their insane profits come from, besides selling midrange products for above high end prices.

9. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Android users use AdAway lol

17. gaming64 unregistered

Haha you made my day. I'm actually using Adblocker on my iPad right now.

34. marorun

Posts: 5029; Member since: Mar 30, 2015

I know i do. Tired of been spammed by ads all the time..

16. gaming64 unregistered

That's nice news from Android.

18. rotkiv3451

Posts: 85; Member since: Jan 07, 2015

Awesome! Soon enough developers may start choosing to develop for android first and then for IOS.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.