Opera: Android tops iOS in global mobile ad revenue for the first time ever
BlackBerry owned 1.87% of mobile web traffic which resulted in 1.96% of the revenue generated from mobile ads. That crushed Windows Phone which had .16% of the traffic coming from mobile browsers. Microsoft's mobile OS had only .09% of the revenue coming from the mobile ad market.
Mobile video ads are growing rapidly and now account for 15% of mobile ad impressions. That is up from the 2.5% of mobile ads that were of the video kind last year. Of the mobile platforms, iOS is the most popular for mobile video ad impressions as 87% of Apple users will watch a complete video ad vs.77% for Android users. 43% of mobile video ads ran over Android, accounting for 36% of the revenue for such ads. The figures for iOS show it was responsible for 57% of the mobile video ads, which accounted for 63% of the revenue.
source: Opera via TechTimes