Opera: Android is a less effective advertising platform than iOS and BlackBerry

Opera: Android is a less effective advertising platform than iOS and BlackBerry
According to Opera's latest State of Mobile Advertising report, as an effective advertising platform, Android trails both iOS and BlackBerry. Based on figures compiled by ad networks owned by the developer of the wildly popular third party browser, advertisers on iOS earn $1.64 for each 1,000 impressions on Opera's ad networks versus $1.06 for BlackBerry and .88 cents for Android. Apple's mobile OS controls 46.37% of web traffic through Opera's ad platform and a whopping 58.40% of ad revenue made through that same platform. But that includes the Apple iPhone, Apple iPad and Apple iPod touch all together. Breaking it down by iDevice, we find that the Apple iPhone commanding 30.43% of traffic and 34.38% of mobile ad revenue. Advertisers on Opera's platform are making $1.48 per 1,000 impressions from Apple's iconic smartphone. On the Apple iPad, advertisers are taking in $4.42 for each 1,000 impressions, which by far is the highest eCPM reading and the most effective mobile advertising device yet on Opera's mobile network.

The Apple iPad is most effective advertising device on Opera's mobile ad network

The Apple iPad is most effective advertising device on Opera's mobile ad network

Android controls a respectable 25.66% of the mobile traffic over Opera's ad network, which translates into 16.79% of mobile revenue and brings in a disappointing 88 cents per 1,000 impressions. While we mentioned that RIM's CPM was $1.06 over Opera's ad network, the platform accounted for only 4.40% of traffic and 4.15% of mobile ad revenue. The readings indicate that Android is not as an effective ad platform as BlackBerry and iOS at this point, at least over the ad networks owned by the software firm. Part of BlackBerry's reading could be due to the device's continued use in the enterprise, although that is slipping. Speaking about RIM, the report added that  UK smartphone users using Opera's platform are more than four times likely to be using a BlackBerry than the rest of the world.

Opera has purchased a number of mobile ad networks that cater to more than 10,000 mobile sites delivering over 40 billion impressions a month making it the leading mobile advertising platform on the planet. Mobile browsers aren't the only reason why Facebook is interested in the company. Mobile apps make up 73% of the revenue for Opera's ad networks and mobile apps generated 80% of traffic. Opera is about to generate $400 million in ad revenue for mobile publishers, up 40% from last year and in emerging markets, the firm's  platform is very popular because the compression it uses saves money on data charges for phone owners. Opera also noted in the report that a lot of advertisers are deciding to advertise on mobile apps. More mobile phone users are viewing apps instead of a website using the browser on a phone.

source: Opera via AndroidAuthority

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25 Comments

1. matrix_neo

Posts: 334; Member since: Nov 03, 2011

Opera browser very slow to load, I don't use it anymore.

2. ilia1986 unregistered

Google thinks otherwise.

3. GeekMovement unregistered

Maybe because a lot of android users choose to use Dolphin or Chrome or even Stock.

14. Aeires unregistered

Or Firefox.

23. pikapowerize

Posts: 1869; Member since: May 03, 2012

agree...even though im not an android fan... android users uses stock, dolphin, chrome or mozilla coz opera really load slow and sometimes crashes...but still very accurate!

4. husfus

Posts: 62; Member since: Oct 21, 2012

Isn't it a good thing?

5. chronopc

Posts: 97; Member since: Oct 18, 2012

Opera is still alive?

6. TheRetroReplay

Posts: 256; Member since: Mar 20, 2012

Oh of course the people at Opera conducted this survey themselves, no Android user in their right mind would dare to use the abomination that is Opera on their device, it's a piece of junk web browser for the Android platform. Let's see, there's the stock browser, Dolphin (I don't care for it but it is very good) and then there's Chrome, the master of all browsers. Like Chronopc said, is Opera still around? I used Opera once, I'd much rather use Internet Explorer than that.

12. darac

Posts: 2156; Member since: Oct 17, 2011

What are you smoking? I tried Chrome, Samsung stock ICS(best version ), Firefox, Dolphin, Skyfire, UC, Maxthon, Boat, Opera mobile and opera mini. Now I use only Opera mobile and Boat browser. Tried opera mobile recently? It's smooth as silk, with unrivalled scrolling and zooming /text reflow performance. It still has stability issues but if it hadn't it would be the best, period.

20. xtremesv

Posts: 299; Member since: Oct 21, 2011

Same here, I've had a very good experience with Opera Mobile on my Galaxies over the years.

21. TheRetroReplay

Posts: 256; Member since: Mar 20, 2012

Bath salts

7. abish1234

Posts: 51; Member since: Oct 22, 2011

its kinda obvious that people who use android tend to use stock browser more...or chrome..

8. jroc74

Posts: 6023; Member since: Dec 30, 2010

Here's the thing: which is more compatible with Flash? I like Opera on desktops. Not on Android. I like Chrome on desktop and Android, but I use Firefox for Flash. Dolphin is nice too. Opera on Android is just the odd man out. Skyfire might get more attention on Android than Opera. I think it has to do with Flash.

9. ddeath

Posts: 170; Member since: Apr 14, 2012

The only thing I can think of, the screen is too small on the iPhones and people keeps pressing the advertisements by mistake.

10. amozhi

Posts: 131; Member since: Oct 23, 2012

I like Opera only on Symbian devices. Now Symbian is dead...

11. darac

Posts: 2156; Member since: Oct 17, 2011

Opera mobile is amazingly slick and smooth (on the Galaxy S3 at least ), it even beats chrome and ICS browser here - especially with text reflow and zooming performance . They streamlined it with the latest release cutting the app size in half, but it's still not stable really.. occasional force closes and bugs continue. Too bad because otherwise it would be the best browser hands down.

13. bloodline

Posts: 706; Member since: Dec 01, 2011

lol show me proof of this browser test. Opera = LOL. Useless crud software

15. darac

Posts: 2156; Member since: Oct 17, 2011

Your comment = LOL useless crud Elaborate your case

16. androidornothing

Posts: 143; Member since: Apr 26, 2012

Thats wby android users dont use Gay OPERA!!!! Cuz its slow and stupid s***. R

17. bayusuputra

Posts: 963; Member since: Feb 12, 2012

the only time I use opera is when i'm on 3G, because it saves my data.. it's slow, but i usually set the image quality at the lowest, so it'll load faster.. oh, and I don't know why, but porn sites are blocked in my country, and the only way I can get access to them is through Opera..

25. Leo_MC

Posts: 6618; Member since: Dec 02, 2011

Opera mini's traffic takes place through their servers (something like BB) so your country's firewall sees the traffic comming from Opera and not from blocked sites.

18. Cyan3boN

Posts: 446; Member since: Feb 23, 2012

a comment from my opera mini

19. Toad222

Posts: 9; Member since: Mar 03, 2012

As an avid Opera user the responses to this article is ridiculous. Just because Opera lays down some financial facts about the Mobile OS companies. The bashing on Opera begins, Seriously this is just a statistic. Not Opera claiming another OS is better than the other.

22. Robert235

Posts: 70; Member since: May 30, 2010

opera is as boring as it name

24. julieanderson

Posts: 1; Member since: Oct 30, 2012

If advertisement are on the mobiles there will lots of change in the products.As mobile id the device where we use regularly. So if they start this it will be very good.So the products are the even services can reach them very easily. Mobile phones

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