OnePlus sold more than 500k One phones, wants to reach a million sales by the end of 2014

OnePlus sold more than 500k One phones, wants to reach a million sales by the end of 2014
OnePlus' Co-founder and Director of Global – Carl Pei – sat down with Forbes recently to talk business plans, milestones, and stretch goals. He revealed that the company has reached more than half a million sales of its "2014 flagship killer" – the OnePlus One – and that it will aim to reach the million units sold milestone by the end of 2014. Pei acknowledged that it would be hard, but in his eyes – it's not an impossible feat. The company did recently drop its invite system in favor of a proper pre-order one, allowing more people to claim their spot in the line for a OnePlus One.

The OnePlus One is a highly competitive smartphone for 2014 due to its powerful, flagship-level hardware at a midrange price tag of $349. Pei said that the company only makes a single-digit amount of profit per unit sold and that smartphone sales is not how the company intends to make money.

Instead, OnePlus will offer various lifestyle accessories to complement its flagship phone – we're already beginning to witness this, with the launch of two various types of headphones – the affordable Silver Bullet Earphones and the more premium (yet still carrying an alluring price tag), JBL-designed E1+ Earphones. Of course, the company also offers proprietary flip covers, screen protectors, and will be releasing swappable back covers for the handset, allowing users to further customize their phone's aesthetics.

Aside from selling physical accessories, OnePlus also intends to build a software and services layer, which will also be a source of revenue. This shift is planned to occur when the company's handset reach a few million users, though, what kind of services Pei has in mind is yet unclear.

Of course, OnePlus probably doesn't intend to reach the few million by just relying on the One. We've heard a couple of rumors of a OnePlus Two, codenamed Lettuce, to be in the works and it is expected to be a smaller handset, aimed to cater to those who find the 5.5” screen to be a bit overkill. It is said to arrive some time in 2015, probably mid-year.

source: Forbes

Related phones

  • Display 5.5" 1080 x 1920 pixels
  • Camera 13 MP / 5 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 64 GB
  • Battery 3100 mAh



1. darkskoliro

Posts: 1092; Member since: May 07, 2012

38R update has so many glitches. Random reboots, force close apps...can't wait for lollipop.

20. MadRussian

Posts: 3; Member since: Nov 05, 2014

I have got both One Plus One and Nexus 5(xTraSmooth 1.2) with Lollipop. I won't say that I prefer Android 5. However xTraSmooth 1.2 one of the best ROMs for Nexus 5

2. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Sold? When? This number could have been much much bigger if they have had provided actual phones instead of just stupid invitations.

15. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Yup! If they would have mass produce at lunch, they would have seen at least 1 million unit sale. The hype of OnePlus is dying down after the horrible delivery of the devlices.

17. yungmel0

Posts: 39; Member since: Jun 18, 2011

I completely Agree!!!! The invite system was a complete botch on their part. Lots of people delt with the customer service poor performance but the phone it's self would of hit 1 Million by december if the pre-order system was in place since release.

3. greenelektron

Posts: 537; Member since: Sep 10, 2014

Wow half million imaginary phones. Keep imagining oneplus!

11. Wiencon

Posts: 2278; Member since: Aug 06, 2014

My friend got it in Poland and I was so surprised that that phone really exists. And it's damn good, really fast and has nice display, for such price it's really a killer.

4. realjjj

Posts: 375; Member since: Jan 28, 2014

and how much of those 500k units was in China, 90%?

5. lebigmac506

Posts: 56; Member since: Sep 17, 2014

I thought the swappable backplate idea was scrapped.

12. deewinc

Posts: 455; Member since: Feb 21, 2013

For Bamboo only

6. InspectorGadget80 unregistered

So 500k people break their phone for the One+?

7. Gsmalltheway

Posts: 277; Member since: Aug 15, 2009

I have 2 of them!

21. MadRussian

Posts: 3; Member since: Nov 05, 2014

3 in my family:)

8. DnB925Art

Posts: 1168; Member since: May 23, 2013

At least they actually have phones when you get an invite! I got my first invite within a couple of weeks after they started giving them away (member ~15,000 something on the forums) and then got a couple of invites shared by others within a couple of days on my other 2 accounts. When you receive an invite and you purchase you phone, you get your phone within a week from ordering. How is that Nexus 6 ordering working btw?

10. lebigmac506

Posts: 56; Member since: Sep 17, 2014

My Droid Turbo is Pre-ordered. How is that yellow screen, 0% market presence, buggy software, and customer service worse than Comcast working, BTW?

19. DnB925Art

Posts: 1168; Member since: May 23, 2013

No yellow screen, software has been flawless for me (no issues), customer service I wouldn't know because I haven't had to use them, and who cares about market presence as long as the phone works and they keep it up to date, which they have been. Oh and I spent about 1/2 as much on my phone as well ;)

23. lebigmac506

Posts: 56; Member since: Sep 17, 2014

And you got half the phone the Turbo is. Well done. I'd rather have a moto g than a 1+1. In fact, my VZW 2013 is spec wise half the phone the 1+1 is. And I only paid $60 vs your $350

22. Gsmalltheway

Posts: 277; Member since: Aug 15, 2009

0 yellow screen on both of mine.

9. jc914

Posts: 9; Member since: Aug 06, 2013

Hey 1+, If you made your stuff available in the beginning and minimize your BS, you might have hit a million in sales by now.

13. greyhulk

Posts: 184; Member since: Jun 30, 2010


14. gaara6775

Posts: 738; Member since: May 20, 2014

Good start for them.

16. DuffBrew85

Posts: 1; Member since: May 30, 2013

I love my Oneplus One. Glad to see this company doing well and hopefully continue to grow

18. yungmel0

Posts: 39; Member since: Jun 18, 2011

I wouldn't want a smaller device... 5" should be the smallest the device will go. It will still need to compete with the Nexus 5 that several people jumped off the invite line to go get. This should be a lesson for OnePlus. If they continue to create the best devices and keep them at this price. I don't see why they wouldn't eventually compete with the Samsungs and other OEMs.

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