OnePlus did way better in its first year than it expected, Carl Pei sheds tears of joy on camera

Back when the OnePlus One was being launched, the company's sales target was at least 30,000 units – that's the amount of phones that needed to be moved in order for everyone to “keep their jobs”. 50,000 was the target for a “pretty good year”, and 100,000 was the stretch target – one that would mark an immensely successful launch in the eyes of the company's founders. Well, as it turned out, OnePlus sold 1.5 million units in its first year – about 15 times more than the most optimistic goal its founders had set for themselves. Certainly a reason to celebrate, be happy, and maybe praise your fans, considering OnePlus spends next to nothing on marketing.

source: WSJ

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