OnePlus did way better in its first year than it expected, Carl Pei sheds tears of joy on camera

OnePlus did way better in its first year than it expected, Carl Pei sheds tears of joy on camera

OnePlus co-founder Carl Pei sat down with Wall Street Journal's Eva Tam to talk about the idea and work that was put behind OnePlus, as well as talk about initial plans and hardships. Yet again, the invite system has been mentioned and Mr. Pei explained that it is employed “in the beginning of a product's life” because suppliers need to be paid way in advance, and OnePlus is trying not to overstock, as this might be suicide on today's saturated market.

Going back to the early days of the company, Mr. Pei recalls a lot of sleepless nights, and lots of trial-and-error, since he admits that nobody on the team had the needed experience. They were hugely motivated by early adopters who were rooting for OnePlus' success, the co-founder says.

Back when the OnePlus One was being launched, the company's sales target was at least 30,000 units – that's the amount of phones that needed to be moved in order for everyone to “keep their jobs”. 50,000 was the target for a “pretty good year”, and 100,000 was the stretch target – one that would mark an immensely successful launch in the eyes of the company's founders. Well, as it turned out, OnePlus sold 1.5 million units in its first year – about 15 times more than the most optimistic goal its founders had set for themselves. Certainly a reason to celebrate, be happy, and maybe praise your fans, considering OnePlus spends next to nothing on marketing.

The company is about to launch its second flagship in just four days, according to reports – on July 27th. Staying true to its own style, there has been a lot of teasing, and a few specs mentioned, but we've no idea on the overall design, or full hardware of the phone. So far, we know that it will have a Snapdragon 810 SoC, 4 GB of RAM, USB Type-C, and possibly a 16 MP camera. And, while the OnePlus One is readily available for purchase without an invite, you will need to have one if you wish to purchase the Two. The good news is that OnePlus has promised to have a much smoother queuing system, and a lot more units on stock, so getting a “flagship killer” might not be as hard as before.




source: WSJ

Related phones

One
  • Display 5.5" 1080 x 1920 pixels
  • Camera 13 MP / 5 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 64 GB
  • Battery 3100 mAh
2
  • Display 5.5" 1080 x 1920 pixels
  • Camera 13 MP / 5 MP front
  • Processor Qualcomm Snapdragon 810, Octa-core, 1800 MHz
  • Storage 64 GB
  • Battery 3300 mAh

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24 Comments

1. tedkord

Posts: 17133; Member since: Jun 17, 2009

I imagine this phone caused lots of tears to be shed. It's been awful, buggy and just a general PITA. Plug it in at night, verify it's charging and when you get up, it's a crap shoot whether it's charged or not. Often times, it just stopped charging after a few percent and you've got 30%. No One Plus Two for me.

2. Neros

Posts: 1016; Member since: Dec 19, 2014

Chinese attention to quality at its finest.

7. Kruze

Posts: 1285; Member since: Dec 30, 2014

Sounds more like a software bug to me.

14. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Well, get it fixed.

11. smartMartian

Posts: 32; Member since: Feb 17, 2015

my oneplus had a yellow tint and ghost touch issues too,it was a total mess,ota updates dint fix touch issues as they promised..tried getting back a refund from the seller which itself proved another nightmare!! oneplus should start focussing on aftersales support!!

16. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Sorry for the problem, but how is this Oneplus's fault if you didn't buy from them?

23. Dattack

Posts: 61; Member since: Jan 09, 2013

All of your issues have been fixed, like 1/2 months ago.

20. iLovesarcasm

Posts: 589; Member since: Oct 20, 2014

Chinaphone is a No No.

21. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Really? Sure have an opposite experience to you, and this is my first Android SmartPhone. Battery life has been top notch for me, but it does charge pretty slow if not using the original charger. With the charger it comes with, I'm set within a couple hours. What I can imagine is a mediocre customer service, like many have reported in the forums...thankfully, never had any hardware issue requiring their input. Was so confident it's a great device after 6 straught months of zero problems. So much so, I decided to get my once-upon-a-time iPhone-only mum 1 as a mother's day gift, and she's loving it too, despite despising Android phones for years having used it on a Galaxy S2. Been 10 months for me, 2 months for her, still loving ours.

22. Paximos

Posts: 282; Member since: Jul 26, 2012

Ah, crocodile tears

3. Sidewinder

Posts: 515; Member since: Jan 15, 2015

Had the same changing issue with my galaxy s4. Turned out to be a faulty USB cable.

5. tedkord

Posts: 17133; Member since: Jun 17, 2009

Thought of that, it does it regardless of cable. Could be a broken USB port, but I can't find any wiggle in it or visible damage. That's not the only issue the phone has had, it's really buggy. They made a good move distancing themselves from Cyanogen.

4. NightFelix

Posts: 60; Member since: Apr 29, 2013

Gimme an invite before you cry. Thank you I would appreciate that.

6. tedkord

Posts: 17133; Member since: Jun 17, 2009

I don't recall ever getting one to give, certainly not any time recently.

8. tonyv

Posts: 54; Member since: Mar 12, 2014

very happy for these guys and their success. i hope it continues.

9. T-Dizzle

Posts: 151; Member since: Jul 21, 2015

I'm excited to see what they present on the 27th.

10. willytbk

Posts: 252; Member since: Aug 15, 2012

I am very satisfy with my 1+1 til now

12. christianqwerty

Posts: 467; Member since: May 05, 2011

I was so excited when I bought the 1+ but after 4 months of use its now sitting in my desk collecting dust. The ghost touches/ touch screen issues caused it to be nearly useless. Aside from that it was a solid phone in battery life/build quality/ camera/ software. Hope they resolved this issue in 1+2

13. Rocket

Posts: 627; Member since: Feb 24, 2014

I never had and issue with my 1+1 :)

15. lallolu

Posts: 731; Member since: Sep 18, 2012

There was never any major bug for me.

17. Tziggy14

Posts: 623; Member since: Sep 02, 2014

i don't expect the next OnePlus model to sell as much since it has a Snapdragon 810 chip inside.

18. Furbal unregistered

hopefully the tears are real, we need people with passion in the industry otherwise it'll turn into a repeat of the heartless PC market with black/beige boxes and very few innovators

19. bmarqa

Posts: 7; Member since: Apr 13, 2015

I don't have any isssue with my OPO Satisfied..........

24. imnotascammer

Posts: 160; Member since: Aug 22, 2012

"And, while the OnePlus One is readily available for purchase without an invite, you will need to have one if you wish to purchase the Two." What will someone need to get the Two? The invite or the One?

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