Now it's Apple's turn to discuss security; privacy website is updated

Now it's Apple's turn to discuss security; privacy website is updated
With the "P" word and the "S" word bandied all about since BlackBerry CEO John Chen confirmed the upcoming BlackBerry Priv (the words are privacy and security, respectively), Apple has decided to update its privacy website, explaining how it keeps data from getting into the wrong hands with certain applications. For example, with Apple Pay, your actual credit card numbers are not stored on your iPhone, nor are they stored on Apple's servers. Instead, a unique Device Account Number is created, and encrypted. Apple has no access to that number, and when used with a dynamic security code at a store, it enables you to pay for the transaction without revealing your credit card number.

Mobile Safari prevents suspicious websites from loading, and if one does come up, sandboxing keeps it confined to a single tab. Content stored on iCloud is encrypted. If a third-party vendor is used to store your data, Apple encrypts it and never releases the keys. Traffic between any email app and iCloud mail servers is encrypted.

Apple says that to help Siri and dictation understand the way you talk, certain information like your name, address and songs in your music library, is sent to Apple servers using "encrypted protocols." The info is not connected to your Apple ID, but with a random identifier that is connected to your iPhone. Your current location is sent to Siri if you have location services turned on. This is done to help the virtual voice-activated personal assistant respond more accurately to an inquiry.

In some situations, a user's location and the address of an event are stored on Apple's servers so that Siri can make accurate recommendations as to when users need to leave to arrive somewhere on time. Traffic conditions need to be considered, making it important that the virtual assistant knows where you are, and where you are going. When information is sent from Siri to a server, your identity is protected using anonymized rotating identifiers. This prevents locations and searches from being connected back to a specific user.

Apple even takes a shot at Google. When talking about Apple Maps, Apple notes that other companies try to build a profile showing everywhere you've been so that they can target you for ads. "Since our business doesn’t depend on advertising, we have no interest in doing this," the company says.

If you're curious about what information Apple does or doesn't use, and how your personal information is protected on iOS, click on the sourcelink.

source: Apple via CNET



1. stanislav

Posts: 136; Member since: Sep 22, 2014

Im waiting to see the "futures" from android, but knowing google privecy politic i think i will wait a lot

2. PhoneCritic

Posts: 1382; Member since: Oct 05, 2011

Are we forgetting the notorious icloud Hack showing nude celebrity photos and everyone else weird photos. No thanks Nothing is secure if hackers want a way to get the info they will. And to our knowledge Apple is not known as a security company Blackberry yes Apple no especially when Apple made concessions to the Chinese government to inspect thier iOS code and hardware chip design in order for Apple to engage in business on their soil. Please stop-News flash all devices are manufactured in china and they have all backdoors to our information like the NSA so Google is the least of our security worries

4. AlikMalix unregistered

Are we forgetting that the iCloud hack was just password guessing? Stop using security questions that everyone knows about you if you're a celebrity. At the same time... Did you forget that around the same time gmail accounts were ACTUALLY HAVKED!!!

5. Guaire

Posts: 897; Member since: Oct 15, 2014

Nope, it was not just a password guessing if system allows infinite amount of attempts.

6. AlikMalix unregistered

Ok I'm sorry, you're right... Password guessing 45 times instead of 3 is the difference between hacking and not hacking. Damn, my grandma can be a hacker now.

7. Guaire

Posts: 897; Member since: Oct 15, 2014

The fact is iCloud servers breached, period. Even if your grandma can do that, think about how bad was Apple's security.

8. stanislav

Posts: 136; Member since: Sep 22, 2014

If my password is 1234 there is not any possible way my accaunt to be protected, period.

9. Guaire

Posts: 897; Member since: Oct 15, 2014

Even if your password isn't dumb like that, as long as system allows infinite number of attempts your account isn't safe, period.

10. AlikMalix unregistered

I honestly think this had to do more with security questions that were too obvious and with a little search with wiki about the celebrities will reveal answers than it is with multiple password tries. How about you explain what they meant when they also mentioned "other cloud services", are you that naieve to think that googles cloud didn't get their photos stolen among "other" clouds? The media mentioned iCloud because no one really knows about other cloud names out there like Box, Google Cloud, and etc. in media it's Apple and then there's everything else. Read the article again.

11. Guaire

Posts: 897; Member since: Oct 15, 2014

The fact is iCloud was vulnarable to brute force attacks. Apple has been warned months ago before the incident, but they didn't patched it. iPhones accompanied celebrity boobs was a sufficient proof for its source.

12. AlikMalix unregistered

But that's just it, it's not HACKING... they didnt penetrate Apple servers and got their photos, they guessed the answers to questions of celeberties to which the answers were available on Wiki... You dont need to keep guessing passwords, just use the reset option to and answer who Jen. Laurense's maden mothers name is... The same time, G-mail servers ACTUALLY got hacked and information of users emails and passwords were taken...

13. Guaire

Posts: 897; Member since: Oct 15, 2014

Nope, they aren't guessed secret answers, they are breached iCloud with brute force attack which is quite lame for such a colossal tech company. You don't know what are you talking about, if passwords was resetted real owners of those accounts couldn't reach their own accounts with their passwords. And Gmail servers didn't hacked, that information gathered from other sources.

14. AlikMalix unregistered

My point is: wheather brute force being a hacking or not is up for debate...

15. Guaire

Posts: 897; Member since: Oct 15, 2014

If my personal files had been stolen from a cloud account in that case it wasn't my fault, I wouldn't care its technical definition.

16. AlikMalix unregistered

But that's not what we're talking about. We're talking about whether the Apple servers can be hacked or not and they cannot be.

17. Guaire

Posts: 897; Member since: Oct 15, 2014

Seems like you are obsessed with the word hack. Apple neglected a basic security measure, so as you claimed even your grandma could access other people's files. That's only thing is matters in that case as well I'm concerned.

3. Guaire

Posts: 897; Member since: Oct 15, 2014

I'm a great fan of Apple's security measures after... you know past year what *appened.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless